CHE VISTA-ARELLANO
Santa Rosa City
Summary
Dynamic and results-driven management professional with a proven track record of driving growth and fostering innovation across diverse sectors. Expertise in identifying market opportunities and implementing strategic initiatives that optimize performance and enhance operational efficiency. Recognized for cultivating teamwork and adaptability in fast-paced environments, leveraging strong analytical and leadership skills to achieve sustained success. Committed to utilizing data-driven insights to solve complex problems and facilitate impactful business transformations.
Overview
30
30
years of professional experience
Work History
Senior Writer / Editor
OPTIWISE ONLINE
09.2020 - 07.2025
- Created a wide range of optimized original content (blogs, website pages, Amazon listings, social media posts, brochures, executive summaries) for various clients and industries worldwide
- Edited the written work of senior and junior writers
- Top Performer of the Year (2021)
Editor / Proofreader
FIVERR.COM
04.2017 - 07.2023
- Achieved Best Seller, Level One status in 3 months
- Edited and proofread academic papers, website content, e-books, books, brochures, and corporate communications
- Managed multiple projects simultaneously, ensuring timely delivery of high-quality editorial work
- Enhanced publication quality by diligently proofreading and editing articles for grammar, spelling, and consistency
Copywriter / Chief Editor / Team Manager / Customer Happiness Specialist
OJ DIGITAL SOLUTIONS
11.2018 - 07.2020
- Managed clients’ orders and projects from start to finish, including text and image content as well as revision requests
- Communicated with and sent offers/quotes to prospective clients on four different platforms via non-voice inbound and outbound messages
- Managed ongoing contracts, provided after sales services, and addressed disputes
- Handled confidential information with honesty and integrity
- Managed and supervised a team of 7 English writers, 5 European writers, and 3 editors
- Assigned daily tasks and ensured on-time deliveries to clients
- Provided training for newly hired writers and newly promoted editors
- Edited and optimized Amazon listings written by 7 writers
- Wrote and optimized 68 Amazon listings using Helium10
- HR responsibilities: payroll, hiring, workflow schedule, rest days, and leaves of absence
- Contributed to the structure of the company’s internal and external processes
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Formatted copy to align with project-specific guidelines.
Content Writer
ENVISION SOLUTIONS
12.2017 - 09.2018
- Conducted internet research for information to be included in articles
- Submitted at least one article per day
- Uploaded articles to WordPress with Yoast SEO
- Completed thorough research into assigned topics.
- Improved content quality by conducting thorough research and incorporating industry trends.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
Project Manager
2424062 ONTARIO LIMITED
04.2014 - 06.2017
- Managed three Amazon Seller accounts: inventory, fulfillment, product launches, product page copy and images, customer service, and website troubleshooting
- Managed projects with joint venture partners on the Amazon platform
- Products/Brands: Joyfuel, Divine Organics, Yaarna, Arganeese, Sleep Tight, Douche Bag
- Product development: competitive landscape research, branding, securing certifications, packaging, shipping, and sourcing of suppliers from the US and China
- Sourced third party vendors such as graphic designers and online marketers
- HR duties: sourcing, training, and supervision of new employees
- Administrative duties: managing inbound calls, responding to emails, maintaining subscriptions, and creating invoices, purchase orders and contracts
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Planned, designed, and scheduled phases for large projects.
- Met project deadlines without sacrificing build quality or workplace safety.
- Established effective communication among team members for enhanced collaboration and successful project completion.
Project Manager
AMPLE EARTH
10.2013 - 06.2016
- Managed the production of animated videos using the Asana and Trello platforms
- Acted as liaison between the company and its clients
- Sourced third party vendors (scriptwriters, animators, musicians, voice over talents)
- Sourced and interviewed candidates for the company’s various open positions
- Administrative duties: calls and emails, invoices and contracts, and meetings with clients
- Marketing the company in Pinterest, Video Brewery, Wooshii, Tongal, and LinkedIn
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Delivered exceptional customer satisfaction by proactively addressing client concerns and meeting or exceeding expectations throughout the engagement process.
- Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.
Project Manager
SITE SYSTEMS
10.2013 - 03.2014
- Managed and ensured on-time completion of projects
- Coordinated with clients on project requirements, timelines, budgets, and progress status
- Sweepstakes tasks: creating Official Rules, drawing and validation of winners, fulfillment of prizes and posting bonds, registrations, and winners lists
- Administrative tasks: creating bids, tracking expenses, coordinating with vendors
Writer, Event Organizer, Workshop Facilitator, Communications Trainer
FREELANCE
03.2011 - 09.2013
Project Manager
FRESH CONCENTRATE LLC
07.2012 - 08.2013
- Managed and arranged projects according to priority
- Coordinated with clients on project requirements, timelines, budgets, and progress status
- Assigned tasks to graphic designers and web developers, and ensured deadlines are met
- Researched, negotiated, and coordinated with third party vendors for production of project materials
- Maintained and managed content of clients’ websites
- Wrote copy for different media: websites, advertising media, and below-the-line marketing
- Edited and proofed all deliverables for clients’ approval or suppliers’ production
- Ensured successful and on-time completion of projects
- Administrative tasks: received phone calls, tracked expenses, paid for services
- Identified plans and resources required to meet project goals and objectives.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
Trainer, Advanced Call Center Agent Course (with Accent and Conversational English lessons)
PHILIPPINE CALL CENTER INSTITUTE
03.2012 - 09.2012
Customer Service Representative (Programming and Technical)
QUALFON PHILIPPINES, INC.
12.2010 - 02.2011
Business Communications Country Head, Events Unit
TELETECH HOLDINGS, INC.
08.2009 - 12.2009
- Created concept and budget proposals for events held in the company’s 11 delivery centers (DCs)
- Supervised the execution of countrywide and site-specific events (travel to each DC required)
- Coordinated with the Creative Services and Employee Communications units of the department
Senior Business Communications Specialist–Visayas Delivery Centers
TELETECH HOLDINGS, INC.
10.2008 - 07.2009
- Supervised the Business Communications Specialists (BCSs) and Business Communications Coordinators (BCCs) of the company’s Visayas DCs in Bacolod, Cebu, Dumaguete, and Iloilo
- Organized the communications calendars of the DCs
- Consolidated concept and budget proposals for site-specific and country level events of the DCs
- Approved all communications for release to the internal audience of the DCs
- Organized and supervised each DC’s RAVE team (a group of employee volunteers)
- Member of each DC’s Center Leadership Team (CLT)
- Coordinated with suppliers for site events
- Maintained the DCs’ internal communication channels (screensavers, bulletin boards, calendars, banners, posters, email blasts)
Senior Business Communications Specialist–Cebu and Dumaguete Delivery Centers
TELETECH CUSTOMER CARE MANAGEMENT, INC.
02.2008 - 09.2008
- Similar responsibilities as when functioning as Senior BCS for the company’s Visayas DCs as enumerated above, but limited to the Cebu and Dumaguete DCs
- Managing Editor of C.E.BU and 5th Wave, the site publications of the two DCs
Administration Assistant–Dumaguete Delivery Center
TELETECH CUSTOMER CARE MANAGEMENT, INC.
12.2006 - 02.2008
- Maintenance of facilities, ordering and distribution of supplies, transportation and accommodation of guests, and management of incoming and outgoing mail
Business Communications Specialist–Dumaguete Delivery Center
TELETECH CUSTOMER CARE MANAGEMENT, INC.
02.2007 - 01.2008
- Created copy and graphic design for internal communications
- Drafted concept and budget proposals for site-specific and country level events
- Organized and executed events
- Organized and supervised the Dumaguete DC RAVE team
- Managing Editor of 5th Wave
- Member of the Dumaguete DC CLT
- Coordinated with suppliers for site events
- Represented the company with external entities during sponsored events
- Organized and executed Corporate Social Responsibility activities in the community
- Maintained the site’s communication channels
Marketing Manager
ASIA FOOD FRANCHISING CORPORATION
04.1997 - 10.1997
- Company Overview: (A subsidiary of RFM Corporation)
- Brands handled: Little Caesars Pizza, Dairy Queen, Orange Julius, Rolling Pin Bakeshop
- Launched Little Caesars Pizza in the Philippines
Account Group Manager
PAC/BBDO WORLDWIDE, INC.
10.1995 - 03.1997
- Accounts handled: Pizza Hut Philippines; Fil-Estate Land, Inc.; Allied Domecq Phils., Inc.; Domecq Asia, Inc.; Green Circle Properties Corporation; ABN-AMRO Bank N.V.; AM Plus Hangover Drink; 100 Plus Isotonic Drink; and Massive Design Group
- Supervised a team of account executives, copywriters, graphic designers, and media coordinator
- Represented the company in discussions with clients on advertising requirements
- Prepared and executed creative and budget presentations to clients
- Supervised the execution of creative and media materials according to clients’ specifications
- Coordinated with the finance department in creating budget proposals for clients
- Traveled to key cities of the Philippines to supervise the execution of clients’ events
Education
Bachelor of Arts - Communication Major in Broadcasting
UNIVERSITY OF THE PHILIPPINES
High School - undefined
IMUS INSTITUTE
Skills
- Excellent driving ability with both manual and automatic transmission vehicles
- Topnotch written and conversational English, Filipino, and Cebuano
- Exceptional communication, organizational, negotiation, and analytical skills
- Superior decision-making, problem-solving and conflict-management skills
- Client service and customer support
- Planning, directing, and coordinating various projects simultaneously
- Local and national compliance
- Proficient in Google Suite and Microsoft Office applications
- Basic knowledge in Photoshop, PDF, Photography
Websites
Affiliations
The Professional Writers’ Alliance
Timeline
Senior Writer / Editor
OPTIWISE ONLINE
09.2020 - 07.2025
Copywriter / Chief Editor / Team Manager / Customer Happiness Specialist
OJ DIGITAL SOLUTIONS
11.2018 - 07.2020
Content Writer
ENVISION SOLUTIONS
12.2017 - 09.2018
Editor / Proofreader
FIVERR.COM
04.2017 - 07.2023
Project Manager
2424062 ONTARIO LIMITED
04.2014 - 06.2017
Project Manager
AMPLE EARTH
10.2013 - 06.2016
Project Manager
SITE SYSTEMS
10.2013 - 03.2014
Project Manager
FRESH CONCENTRATE LLC
07.2012 - 08.2013
Trainer, Advanced Call Center Agent Course (with Accent and Conversational English lessons)
PHILIPPINE CALL CENTER INSTITUTE
03.2012 - 09.2012
Writer, Event Organizer, Workshop Facilitator, Communications Trainer
FREELANCE
03.2011 - 09.2013
Customer Service Representative (Programming and Technical)
QUALFON PHILIPPINES, INC.
12.2010 - 02.2011
Business Communications Country Head, Events Unit
TELETECH HOLDINGS, INC.
08.2009 - 12.2009
Senior Business Communications Specialist–Visayas Delivery Centers
TELETECH HOLDINGS, INC.
10.2008 - 07.2009
Senior Business Communications Specialist–Cebu and Dumaguete Delivery Centers
TELETECH CUSTOMER CARE MANAGEMENT, INC.
02.2008 - 09.2008
Business Communications Specialist–Dumaguete Delivery Center
TELETECH CUSTOMER CARE MANAGEMENT, INC.
02.2007 - 01.2008
Administration Assistant–Dumaguete Delivery Center
TELETECH CUSTOMER CARE MANAGEMENT, INC.
12.2006 - 02.2008
Marketing Manager
ASIA FOOD FRANCHISING CORPORATION
04.1997 - 10.1997
Account Group Manager
PAC/BBDO WORLDWIDE, INC.
10.1995 - 03.1997
High School - undefined
IMUS INSTITUTE
Bachelor of Arts - Communication Major in Broadcasting
UNIVERSITY OF THE PHILIPPINES
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