Charles Stevens Bradbury
Manila
Summary
Experienced with digital media strategy development, and campaign management.
Able to utilize data-driven insights to optimize media plans and enhance audience engagement.
Track record of collaborating with diverse teams to achieve high-impact results and adapt to evolving industry trends.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Digital Media Planner
Sparkfoundry
10.2024 - Current
- Developed digital campaign strategies, incorporating media outreach initiatives across multiple verticals to create unified branding.
- Managed multi-million dollar budgets, ensuring timely allocation across various digital channels.
- Collaborated with creative teams to develop engaging content for various digital platforms.
- Mentored junior staff members, providing guidance on best practices in digital media planning.
Digital Media Planner
Sparkfoundry
09.2022 - 10.2024
- Planned and acquired media for multiple digital channels.
- Monitored ongoing campaign performance, making necessary adjustments for continuous improvement.
- Collaborated in developing digital campaign strategies, incorporating multiple media touchpoints
Senior Digital Media Buyer
Sparkfoundry
01.2018 - 09.2022
- Managed multiple campaigns, reports and billing requirements on time and efficiently
- Analyzed campaign performance data, making informed recommendations for future strategies and budget allocation adjustments.
- Developed tight professional relationships with media planners, which helped to identify right targeted audiences for campaigns.
ATL / Digital Media Buyer
Blue449
01.2015 - 06.2018
- Juggled multiple projects and several clients at time successfully and always met tight deadlines.
- Maintained good relations with client and partners enabling for a smooth management of multiple campaigns
- Maintained minimal pending billings by closely working with internal billing/finance teams
ATL Media Implementor
Zenith Optimedia
01.2012 - 06.2015
- Managed multiple campaigns implementations and coordinations for multiple clients
- Closely collaborated with billing/finance team to minimize any pending billings
- Coordinated and negotiated with media partners that enabled for the best results for campaigns
Education
Bachelor of Science - Information Technology
AMA Computer College
Sta Mesa Manila12-2011
Skills
- Media Planning and Strategy
- Budget Management and Allocation
- Campaign Management
- Performance optimization
- Teamwork and collaboration
- Presentation and Tool Proficiency
Certification
- Facebook Blueprint Certification - Facebook.
Timeline
Senior Digital Media Planner
Sparkfoundry
10.2024 - Current
Digital Media Planner
Sparkfoundry
09.2022 - 10.2024
Senior Digital Media Buyer
Sparkfoundry
01.2018 - 09.2022
ATL / Digital Media Buyer
Blue449
01.2015 - 06.2018
ATL Media Implementor
Zenith Optimedia
01.2012 - 06.2015
Bachelor of Science - Information Technology
AMA Computer College
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