CECILLE MAY MANLAPAO KIMPO
Quezon City, Metro Manila,00
Summary
Multi-talented Senior Executive knowledgeable about Hotel and Resort sales, operations, and personnel management. Successful at stepping into diverse positions and making immediate positive contributions. Focused on optimizing operations and motivating employees while establishing market dominance.
Overview
26
26
years of professional experience
Work History
Assistant Vice President-Sales (Corporate Office)
Chroma Hospitality
07.2023 - Current
- Reports directly to the Corporate Vice President of Sales and Marketing and Country Manager
- Closely oversees three operating properties: Crimson Resort and Spa Boracay. Quest Hotel Tagaytay City and Timberland Highland Resort
- Directly supervises the National Sales Team /Sales Center consisting of 23 members (19 Pro-Active Sellers, 4 Coordinators) in selling 7 operational properties
- Sets the Targets of the National Sales Office on a Quarterly basis
- Closely collaborates with the General Managers and Sales Head of each property in achieving the hotel's Budget
- Trains new hires on company products, services, and sales techniques, ensuring their rapid integration into the team.
- Develops new markets for company products, expanding the customer base significantly.
- Increases sales revenue by establishing and maintaining strong client relationships.
- Negotiates contracts with clients, resulting in substantial long-term revenue generation for the organization.
- Streamlines internal processes by implementing CRM systems, improving overall efficiency in the department.
- Implementes effective sales strategies to achieve and exceed quarterly targets consistently.
- Optimizes pricing strategies based on competitor analysis which led to increased profitability without sacrificing market share.
- Collaborates with marketing teams to develop targeted campaigns that drove increased sales leads.
- Creates comprehensive training materials that improved new hire onboarding process and reduced time to productivity.
- Champions the adoption of sales automation tools that increased efficiency and improved lead management, resulting in higher conversion rates.
- Reduces customer churn by proactively addressing concerns through regular communication channels such as emails or phone calls.
- Enhances cross-selling opportunities within existing accounts by identifying areas where additional products or services could benefit clients'' needs.
- Organizes trade shows and product demonstrations to increase brand awareness and generate new business leads.
- Recognizes as a top-performing Assistant Vice President of Sales due to consistent achievement of revenue goals over multiple quarters.
- Maintaines a high level of product knowledge through continuous professional development, enabling better client education and support during sales presentations.
- Cultivates strategic partnerships with industry influencers to boost brand visibility and credibility within the market.
- Forecasted future sales trends accurately by analyzing historical data and current market conditions, allowing informed decision-making regarding inventory management and resource allocation.
- Manages a team of sales professionals, providing coaching and guidance for optimal performance.
- Builts relationships with customers and community to establish long-term business growth.
- Achieves sales goals and service targets by cultivating and securing new customer relationships.
- Collaborates with upper management to implement continuous improvements and exceed team goals.
- Resolves problems with high-profile customers to maintain relationships and increase return customer base.
- Manages accounts to retain existing relationships and grow share of business.
- Exceeds sales quotas and increased profitability through effective sales strategy and business planning.
- Implements systems and procedures to increase sales.
- Recruits, interviews and hires employees and implemented mentoring program to promote positive feedback and engagement.
- Holds one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Engages in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Prepares sales presentations for clients showing success and credibility of products.
- Compiles and analyzes data to determine approaches to improve sales and performance.
- Achieves established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Organizes promotional events and interacted with community to increase sales volume.
- Coaches and promotes high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Boosts marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Increase profit margins by effectively controlling budget and overhead and optimizing product turns.
- Liaises with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Deliveres recommendations to long-term accounts to promote brand awareness to key audience.
- Increases sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Facilitates business by implementing practical networking techniques.
- Collaborates cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Maintains financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Enhances profitability by developing pipelines utilizing marketing and sales strategies.
Director of Sales and Marketing
Crimson Resort and Spa Boracay
05.2017 - 07.2023
- Directly reports to the General Manager with functional guidance of the Vice President for Sales and Marketing
- Overseas and directs all aspects of the Sales and Marketing Department
- Responsibilities include the planning, development and implementation of the sales and marketing strategies
- Responsible for the overall revenue performance of the hotel as well as the performance of each member of the S&M team
- Responsible in the administration of the sales programs - rooms and banquets
- Develop the annual sales department budget and monthly forecast and execute the sales programs and activities within it
- Assign individual sales goals targets for all personnel carrying direct sales solicitation responsibility
- Review regularly activity reports, sales production and adjust sales activities, account coverage and sales priorities as necessary to achieve plan goals and objectives
- Oversee reservations department operations ensuring correct delivery of service to guests and implementing correct rate and yield measures with the objective of maximizing revenue always
- Create and implement special programs to achieve greater profitability through: increasing average rate, increasing overall occupancy, increasing business volume during off-peak periods, Increasing local Food & Beverage and Banquet Sales
- Produce and Develop the annual marketing plan including the annual S&M expense budget
- Oversee and develop PR and Marketing Communication programs and activities such as advertising, sales promotions, publicity, community relations and ensure that these are all complementing the revenue objectives of the hotel as well as enhancing the image and ensuring high awareness of the hotel in the local and national media
- Oversee, develop and implement new marketing strategies such as proactive social media networking and other programs
- Review regularly internal and external promotional pieces for visual effect and ensure they conform with brand standards
- Coordinate and assist in the organization and promotion of Food & Beverage special projects to stimulate F&B sales within the community
- Participate as an active member of the community through association memberships and other trade organizations
- Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community
- Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
- Secured major client contracts by delivering persuasive presentations that highlighted the value of our products and services.
- Facilitated regular communication between Sales and Marketing teams to ensure seamless collaboration on campaigns and client outreach efforts.
- Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
- Managed sales promotions and marketing strategies on major social media sites.
- Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance.
- Conducted market research to identify potential areas of growth for future product development initiatives.
Cluster-Director of Sales and Marketing
The Ascott Group
05.2002 - 12.2017
- Company Overview: Handles the 6 operating properties of the Ascott Group with a total of 1078 units
- Implements various sales strategies on all market segments to ensure that the Key Performance Indicators of the properties are met and exceeded
- Leads a team of seventeen account sales executives responsible for account management and implementation of sales strategies, four Sales Management Team which supports Sales and three
- Member of the Pre-Opening Team of Ascott-BGC, responsible for sales and distribution
- Core member of Ascott - Asset Enhancement Initiative
- Mabuhay 2015 Finalist
- Gem Awardee (Ascott 25th Anniversary) in 2010
- Received various trainings, most notably: Seven Habits of Highly Effective People (2014) Pre-Opening (POP) Training (2012), Financial Management Course (2011), Get That Sale Workshop (2010), Revenue Management Program (2009)
- Handles the 6 operating properties of the Ascott Group with a total of 1078 units
Director of Sales
The Ascott Limited
04.2014 - 12.2015
Assistant Director of Sales
The Ascott Limited
01.2012 - 04.2014
Sales Manager
The Ascott Limited
01.2008 - 12.2011
Assistant Sales Manager
The Ascott Limited
01.2004 - 12.2007
Sales Executive
The Ascott Limited
01.2002 - 12.2007
Sales Executive
HSAI Raintree
01.1999 - 01.2002
Education
MBA - Business
Asian Institute of Management
Makati, Metro Manila Tourism Courses -
University of the Philippines - Diliman
01.1999
Bachelor in Music - Major in Dance
University of the Philippines - Diliman
01.1997
Diploma in Creative and Performing Musical Arts -
University of the Philippines - Diliman
01.1991
Skills
- Strategic planning
- Revenue Generation
- Sales strategies
- Price structuring
- Sales coaching
- Negotiation
- Employee motivation
- Customer service
- Team leadership
- Teamwork and collaboration
- Data analysis
- Goal setting
Accomplishments
- Supervised team of [Number] staff members.
- Achieved [Result] by completing [Task] with accuracy and efficiency.
- Collaborated with team of [Number] in the development of [Project name].
- Documented and resolved [Issue] which led to [Results].
- Achieved [Result] by introducing [Software] for [Type] tasks.
Timeline
Assistant Vice President-Sales (Corporate Office)
Chroma Hospitality
07.2023 - Current
Director of Sales and Marketing
Crimson Resort and Spa Boracay
05.2017 - 07.2023
Director of Sales
The Ascott Limited
04.2014 - 12.2015
Assistant Director of Sales
The Ascott Limited
01.2012 - 04.2014
Sales Manager
The Ascott Limited
01.2008 - 12.2011
Assistant Sales Manager
The Ascott Limited
01.2004 - 12.2007
Cluster-Director of Sales and Marketing
The Ascott Group
05.2002 - 12.2017
Sales Executive
The Ascott Limited
01.2002 - 12.2007
Sales Executive
HSAI Raintree
01.1999 - 01.2002
Tourism Courses -
University of the Philippines - Diliman
Bachelor in Music - Major in Dance
University of the Philippines - Diliman
Diploma in Creative and Performing Musical Arts -
University of the Philippines - Diliman
MBA - Business
Asian Institute of Management
Similar Profiles
Ashley GloehAshley Gloeh
Executive Assistant at 4J Studios/Chroma VenturesExecutive Assistant at 4J Studios/Chroma Ventures
Cesar OrregoCesar Orrego
Painter at Chroma PaintersPainter at Chroma Painters
Jamie BrockwellJamie Brockwell
Server at Chroma Modern Bar & KitchenServer at Chroma Modern Bar & Kitchen