Cecile Dela Pena

San Fernando Pampanga,PAMPANGA

Summary

Marketing Officer experienced in market research and strategy development. Increased client acquisition and retention through targeted multi-channel campaigns while delivering actionable insights to guide future marketing initiatives. Admin Assistant effectively managed confidential information and supported executive functions by coordinating scheduling and meeting preparations, enhancing operational efficiency across departments.

Overview

years of professional experience

Work History

Marketing Officer / Admin Assistant

Express Cards Enterprises Co

01.2009 - 08.2017

Conducted market research to identify opportunities for promotion and growth.
Coordinated with sales teams to ensure alignment of marketing strategies with sales objectives.
Used data to build strategies for targeting specific markets and consumer demographics.
Produced reports on progress and insight reports to inform future campaign planning.
Developed client acquisition and retention strategies to maximise sales and marketing potential.
Helped teams reach ambitious sales objectives with multi-channel marketing campaigns.
Managed email marketing campaigns, including template design, segmentation, and performance analysis.
Developed research strategies to assess market demand for new offerings.

Administrative Assistant

Safety Organization of the Philippines, Inc

04.2008 - 12.2008

Managed incoming calls and emails, ensuring timely responses and directing queries to relevant departments for efficient resolution.
Responded to telephone inquiries, providing accurate information, directing callers appropriately, and taking detailed messages.
Managed confidential information with discretion, upholding data protection standards.
Processed incoming requests for information, ensuring accurate forwarding to the correct individual for follow-up.
Secured data by following confidentiality procedures.
Scheduled and prepared for board meetings, including preparing agendas and taking minutes.

Database Encoder

Don Bosco Technical College

04.2005 - 04.2008

Prepared written communications, documents, and reports that supported operational needs.
Met schedule using excellent planning and coordination skills.
Achieved service time and quality targets.
Addressed customer concerns and escalated major issues to ensure resolution.
Actively listened to customers to fully understand requests and address concerns.
Built and maintained courteous and effective working relationships.
Maintained clean, safe working environments, reducing accident risks.

Education

Bachelor of Business Administration - Business Administration

University of Makati

Makati City

01-2005

Skills

Market research
Marketing strategy
Data analysis
Email marketing

Client acquisition
Confidential data management
Time management

Languages

English

Intermediate

Interests

Volunteering
Reading
Traveling
Hiking

Timeline