Talent Management
Catherine Nicole Roque Estillore
MA In Media And Entertainment Management Student
Quezon City, Metro Manila
Summary
Offering strong communication and organizational skills, I am eager to learn and grow in the media environment. I bring foundational understanding of digital media trends and platforms, along with skills in content creation and am ready to use and develop these skills.
Overview
2
2
years of professional experience
Work History
Youth Worker
Ligaya Ng Panginoon Community
06.2023 - Current
- Managed and led activities promoting growth in mental, emotional, and educational areas for teens
- Encouraged youth clients to develop own activities and leadership skills through group discussions.
- Developed and delivered workshops to support youth in understanding and navigating real-world experiences.
- Organized and facilitated recreational activities to engage youth in positive, team-building experiences.
- Provided guidance and advice to youth, supporting navigation of diverse personal and social issues.
- Collaborated with parents, teachers and professionals to drive youth program outcomes.
- Managed daily operations of programs including scheduling, budgeting, and staff supervision while maintaining high-quality service delivery.
- Provided one-on-one mentoring to individuals facing challenges, guiding them towards positive life choices and opportunities.
- Promoted positive peer interactions by facilitating group activities and modeling respectful communication techniques.
- Improved program effectiveness by collaborating with colleagues to develop innovative strategies for youth development.
- Promoted a safe, inclusive environment by establishing clear expectations and reinforcing positive behaviors among participants.
- Facilitated outreach activities to build community awareness.
Junior Marketing Associate
Balai Tino
04.2023 - Current
- Increased brand awareness by implementing creative marketing strategies and campaigns.
- Enhanced social media presence through consistent engagement and content creation.
- Collaborated with cross-functional teams for cohesive marketing initiatives leading to more effective results.
- Conducted market research to identify trends and inform marketing decisions.
- Developed targeted advertising plans, maximizing reach within specific audience segments.
- Contributed to the execution of successful launches with well-coordinated promotional efforts.
- Participated in brainstorming sessions with teammates for innovative ideas generation leading to new campaign concepts.
- Coordinated trade show participation, increasing brand visibility and networking opportunities.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Wrote engaging and successful marketing, advertising, and website copy.
Creatives Head
Ligaya Ng Panginoon Community
05.2025 - 06.2025
- Led in-house design team through all stages of creative development, maintaining consistent brand identity across various platforms.
- Directed marketing campaigns for increased brand visibility and recognition with strategic planning and execution.
- Optimized project management processes to meet tight deadlines consistently while maintaining a high level of creative output.
- Determined production schedules by conferring with heads of art, copywriting, and production departments.
- Assessed client goals and requirements to provide tailored creative direction that met project objectives successfully.
- Oversaw all copy and content deliverables and wrote copy and content.
Education
Master of Arts - Media And Entertainment Management
University of Asia And The Pacific
Pearl Drive, Ortigas Center, Pasig 04.2001 -
Skills
Attention to detail
Leadership and team building
Problem-solving
Analytical skills
Content creation
Interpersonal skills
Adaptability and flexibility
Affiliations
- One Touch Productions
Interests
Brand Development
Production
Timeline
Creatives Head
Ligaya Ng Panginoon Community
05.2025 - 06.2025
Youth Worker
Ligaya Ng Panginoon Community
06.2023 - Current
Junior Marketing Associate
Balai Tino
04.2023 - Current
Master of Arts - Media And Entertainment Management
University of Asia And The Pacific
04.2001 -