Catherine Suralvo De Guzman
Biñan City
Summary
To secure a responsible career opportunity and challenging role to fully utilize my experience and skills while making a significant contribution to the success of the company.
Overview
29
29
years of professional experience
8
8
Certifications
Work History
Sales and Marketing Manager
EMANEA Marketing
05.2015 - 12.2023
- Company Overview: Dealer Essential
- Develop business proposals for new and existing customers
- Manage customer calls and appointments effectively for new opportunities
- Responsible in setting plan to meet sales target and goals
- Leading the team in providing great customer service in terms of quality, cost and on-time delivery
- Responsible in increasing the value of current customer while attracting new ones
- Developing quotation and proposals for clients
- Attending meetings and industry events
- Responsible for monitoring of the day-to-day operations
- Overseeing the activities and performance of the team by tracking sales goals
- Gathering of information while monitoring cost competition and customer demand
- Responsible for account follow-up and collection
- Generate Weekly, Monthly and Annual Report
- Reports directly to the General Manager and President
Sales & Marketing Manager/Development
KJ Springs & Plastics Technology, Inc.
11.2010 - 03.2015
- Company Overview: Manufacturing of Plastic Injection, UV Coating, Metallizing, Spray Painting and Coiling of Spring and Metal Parts
- Establish and meeting sales goal and objective by forecasting monthly and annual sales target
- Projective expected volume and gross - profit plans for existing and new product development by implementing marketing strategies; recommendations to strategic planning and reviews, preparing and completing action plans
- Maintains sales volume by keeping current customers with quality product, competitive price, on-time delivery, customers service standards and customer needs
- Establishing business development activities by researching and developing marketing opportunities and plans, marketing concepts and positioning
- Gathering of information and monitor customer demand, changing trends, market knowledge, economic indicators and competitors by collecting, analyzing and summarizing data and trends
- Establish and adjust selling price by monitoring cost competition and demand
- In-charge for customer inquiry/concern and for new product development in collaboration with the engineering team
- Finalize and submit weekly, monthly, annual sales report and business plan to top management
- Support/assist in generation of costing and quotation
- Maintain professional and technical knowledge by attending trainings, seminars, reading professional publications and business books
- Protects organization’s value by keeping information confidential
- Sustain good relationship with customers by making regular courtesy visit while exploring specific needs and anticipating new business opportunities
- Maintain staff organization by recruiting, selecting, orienting and training employees
- Complete sales operational requirements by scheduling and assigning employees then following up on work results
- Maintain staff job results by counselling and disciplining employees, planning, monitoring and appraising job results
- Establish and implements sales program to motivate staff, building relationship, development of action plans, coaching and managing processes
- Contributes to team effort by accomplishing related results as needed
- Monitoring and maintaining stable account collection and delivery receivables – accounting support
- Reports directly to the General Manager and President
Supervisor / Assistant Manager
SK Industry, Inc.
06.2003 - 11.2010
- Company Overview: Manufacturing of Plastic Injection, UV Coating, Metallizing, Spray Painting and Coiling of Spring and Metal Parts
- Establish new client through sales call and visiting prospective companies
- Responsible in receiving/analyzing purchase order (P.O.) and generate forecast
- Update P.O. balance and sales report
- Gathering /receiving information from clients
- Coordinate to logistics and QC regarding product status for delivery
- Company representative during suppliers’ meeting and order meeting
- Visit customer for any delivery problem encountered and delayed/unpaid accounts
- Monitoring of Customer claim with regards to quality and delivery.
- Generate Daily, Weekly, Monthly and Annual Report
- Reports directly to the General Manager
Sales Executive
Sejong Phils. Corporation
06.2003 - 11.2010
- Company Overview: Manufacturing of Plastic Injection, UV Coating, Metallizing, Spray Painting and Coiling of Spring and Metal Parts
- Establish new client through sales call and visiting prospective companies
- Responsible in receiving/analyzing purchase order (P.O.) and generate forecast
- Update P.O. balance and sales report
- Gathering /receiving information from clients
- Coordinate to logistics and QC regarding product status for delivery
- Company representative during suppliers’ meeting and order meeting
- Visit customer for any delivery problem encountered and delayed/unpaid accounts
- Monitoring of Customer claim with regards to quality and delivery.
- Generate Daily, Weekly, Monthly and Annual Report
- Reports directly to the General Manager
Sales Executive
Tokyo Byokane Phils. Corporation
01.2003 - 05.2003
- Company Overview: Trading Company – Screws and Washers
- Coordinate with customer regarding delivery schedule and outstanding P.O. balance
- Rendering customer service thru telephone, fax and e-mail
- Monitoring of LOA Amendment or Renewal for every customer (coordinate w/ IMPEX)
- Filing and put on record all sales documents
- Visit/attend client’s meeting and seminar
- Rendering assistance to the Operations Manager
- Generate various sales reports
- Reports directly to the Sales Manager and President
Executive Assistant to the President
NTS Builder & Equipment Corporation
04.1995 - 12.2002
- Company Overview: Building, Infrastructure and Facilities Contractor
- Handling office-management duties /Payroll
- Organizing reports and documents
- Composing and preparing business correspondence
- Reports directly to the Finance Manager and President
Education
Diploma - Applied MBA (AMBA)
Executive Development Academy
Makati City01.2012
Advance - Computer Programming
Metro Data Computer School
San Pedro, Laguna01.1993
Bachelor of Arts - English/Literature
Laguna Northwestern College
San Pedro, Laguna01.1991
Secondary Education - undefined
St. Rita College of Manila
Manila01.1987
Primary Education - undefined
St. Rita College of Manila
Manila01.1983
Skills
Knowledge in Quality Management and ISO Systems (ISO 9001:2000)
undefinedCertification
Basic Management Programs (EDA-AMBA)
Disclaimer
SSS No.: 33-3656274-3 TIN: 177-918-438-000 Philhealth No.: 08-0504522702 Pag-Ibig No.: 0002-26260511 I hereby certify that the above information are true and correct to the best of my knowledge and belief. Catherine Suralvo – De Guzman Applicant
QUALIFICATION
Computer literate, flexible and highly motivated, hardworking, creative and well-organized, team player, has the ability to interact with people, with good presentation and interpersonal skills, highly analytical with a strong decision making ability, with compassionate attitude, goal driven leader and innovative problem solver.
Timeline
Sales and Marketing Manager
EMANEA Marketing
05.2015 - 12.2023
Sales & Marketing Manager/Development
KJ Springs & Plastics Technology, Inc.
11.2010 - 03.2015
Supervisor / Assistant Manager
SK Industry, Inc.
06.2003 - 11.2010
Sales Executive
Sejong Phils. Corporation
06.2003 - 11.2010
Sales Executive
Tokyo Byokane Phils. Corporation
01.2003 - 05.2003
Executive Assistant to the President
NTS Builder & Equipment Corporation
04.1995 - 12.2002
Diploma - Applied MBA (AMBA)
Executive Development Academy
Advance - Computer Programming
Metro Data Computer School
Bachelor of Arts - English/Literature
Laguna Northwestern College
Secondary Education - undefined
St. Rita College of Manila
Primary Education - undefined
St. Rita College of Manila
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