Catherine Suralvo De Guzman
Biñan City
Summary
To secure a responsible career opportunity and challenging role to fully utilize my experience and skills while making a significant contribution to the success of the company.
Overview
29
29
years of professional experience
8
8
Certifications
Work History
Sales and Marketing Manager
EMANEA Marketing
05.2015 - 12.2023
- Company Overview: Dealer Essential
- Develop business proposals for new and existing customers
- Manage customer calls and appointments effectively for new opportunities
- Responsible in setting plan to meet sales target and goals
- Leading the team in providing great customer service in terms of quality, cost and on-time delivery
- Responsible in increasing the value of current customer while attracting new ones
- Developing quotation and proposals for clients
- Attending meetings and industry events
- Responsible for monitoring of the day-to-day operations
- Overseeing the activities and performance of the team by tracking sales goals
- Gathering of information while monitoring cost competition and customer demand
- Responsible for account follow-up and collection
- Generate Weekly, Monthly and Annual Report
- Reports directly to the General Manager and President
Sales & Marketing Manager/Development
KJ Springs & Plastics Technology, Inc.
11.2010 - 03.2015
- Company Overview: Manufacturing of Plastic Injection, UV Coating, Metallizing, Spray Painting and Coiling of Spring and Metal Parts
- Establish and meeting sales goal and objective by forecasting monthly and annual sales target
- Projective expected volume and gross - profit plans for existing and new product development by implementing marketing strategies; recommendations to strategic planning and reviews, preparing and completing action plans
- Maintains sales volume by keeping current customers with quality product, competitive price, on-time delivery, customers service standards and customer needs
- Establishing business development activities by researching and developing marketing opportunities and plans, marketing concepts and positioning
- Gathering of information and monitor customer demand, changing trends, market knowledge, economic indicators and competitors by collecting, analyzing and summarizing data and trends
- Establish and adjust selling price by monitoring cost competition and demand
- In-charge for customer inquiry/concern and for new product development in collaboration with the engineering team
- Finalize and submit weekly, monthly, annual sales report and business plan to top management
- Support/assist in generation of costing and quotation
- Maintain professional and technical knowledge by attending trainings, seminars, reading professional publications and business books
- Protects organization’s value by keeping information confidential
- Sustain good relationship with customers by making regular courtesy visit while exploring specific needs and anticipating new business opportunities
- Maintain staff organization by recruiting, selecting, orienting and training employees
- Complete sales operational requirements by scheduling and assigning employees then following up on work results
- Maintain staff job results by counselling and disciplining employees, planning, monitoring and appraising job results
- Establish and implements sales program to motivate staff, building relationship, development of action plans, coaching and managing processes
- Contributes to team effort by accomplishing related results as needed
- Monitoring and maintaining stable account collection and delivery receivables – accounting support
- Reports directly to the General Manager and President
Supervisor / Assistant Manager
SK Industry, Inc.
06.2003 - 11.2010
- Company Overview: Manufacturing of Plastic Injection, UV Coating, Metallizing, Spray Painting and Coiling of Spring and Metal Parts
- Establish new client through sales call and visiting prospective companies
- Responsible in receiving/analyzing purchase order (P.O.) and generate forecast
- Update P.O. balance and sales report
- Gathering /receiving information from clients
- Coordinate to logistics and QC regarding product status for delivery
- Company representative during suppliers’ meeting and order meeting
- Visit customer for any delivery problem encountered and delayed/unpaid accounts
- Monitoring of Customer claim with regards to quality and delivery.
- Generate Daily, Weekly, Monthly and Annual Report
- Reports directly to the General Manager
Sales Executive
Sejong Phils. Corporation
06.2003 - 11.2010
- Company Overview: Manufacturing of Plastic Injection, UV Coating, Metallizing, Spray Painting and Coiling of Spring and Metal Parts
- Establish new client through sales call and visiting prospective companies
- Responsible in receiving/analyzing purchase order (P.O.) and generate forecast
- Update P.O. balance and sales report
- Gathering /receiving information from clients
- Coordinate to logistics and QC regarding product status for delivery
- Company representative during suppliers’ meeting and order meeting
- Visit customer for any delivery problem encountered and delayed/unpaid accounts
- Monitoring of Customer claim with regards to quality and delivery.
- Generate Daily, Weekly, Monthly and Annual Report
- Reports directly to the General Manager
Sales Executive
Tokyo Byokane Phils. Corporation
01.2003 - 05.2003
- Company Overview: Trading Company – Screws and Washers
- Coordinate with customer regarding delivery schedule and outstanding P.O. balance
- Rendering customer service thru telephone, fax and e-mail
- Monitoring of LOA Amendment or Renewal for every customer (coordinate w/ IMPEX)
- Filing and put on record all sales documents
- Visit/attend client’s meeting and seminar
- Rendering assistance to the Operations Manager
- Generate various sales reports
- Reports directly to the Sales Manager and President
Executive Assistant to the President
NTS Builder & Equipment Corporation
04.1995 - 12.2002
- Company Overview: Building, Infrastructure and Facilities Contractor
- Handling office-management duties /Payroll
- Organizing reports and documents
- Composing and preparing business correspondence
- Reports directly to the Finance Manager and President
Education
Diploma - Applied MBA (AMBA)
Executive Development Academy
Makati City01.2012
Advance - Computer Programming
Metro Data Computer School
San Pedro, Laguna01.1993
Bachelor of Arts - English/Literature
Laguna Northwestern College
San Pedro, Laguna01.1991
Secondary Education - undefined
St. Rita College of Manila
Manila01.1987
Primary Education - undefined
St. Rita College of Manila
Manila01.1983
Skills
Knowledge in Quality Management and ISO Systems (ISO 9001:2000)
Knowledge in Environmental Management System Activities (ISO 14001 & OHSAS ISO 18001)
Proficient in MS Word, Excel, Power Point and Outlook Express
Possess proven Managerial Leadership Skills
Well exposed in 5S, Kaizen and Small Group Activities
Knowledge in QEHS System
Experience in Sales Analysis and Forecasting
Working background in Cost Saving/Reduction Activities
Knowledge in Establishment of Procedures
Assertive in decision making and able to work independently
Possessed proven Leadership Skills, Supervisory and Managerial Skills and the ability to work under pressure
Driving Skills
Certification
Basic Management Programs (EDA-AMBA)
Disclaimer
SSS No.: 33-3656274-3 TIN: 177-918-438-000 Philhealth No.: 08-0504522702 Pag-Ibig No.: 0002-26260511 I hereby certify that the above information are true and correct to the best of my knowledge and belief. Catherine Suralvo – De Guzman Applicant
QUALIFICATION
Computer literate, flexible and highly motivated, hardworking, creative and well-organized, team player, has the ability to interact with people, with good presentation and interpersonal skills, highly analytical with a strong decision making ability, with compassionate attitude, goal driven leader and innovative problem solver.
Timeline
Sales and Marketing Manager
EMANEA Marketing
05.2015 - 12.2023
Sales & Marketing Manager/Development
KJ Springs & Plastics Technology, Inc.
11.2010 - 03.2015
Supervisor / Assistant Manager
SK Industry, Inc.
06.2003 - 11.2010
Sales Executive
Sejong Phils. Corporation
06.2003 - 11.2010
Sales Executive
Tokyo Byokane Phils. Corporation
01.2003 - 05.2003
Executive Assistant to the President
NTS Builder & Equipment Corporation
04.1995 - 12.2002
Diploma - Applied MBA (AMBA)
Executive Development Academy
Advance - Computer Programming
Metro Data Computer School
Bachelor of Arts - English/Literature
Laguna Northwestern College
Secondary Education - undefined
St. Rita College of Manila
Primary Education - undefined
St. Rita College of Manila