Catherine Mae L. Jayson
Macroville, Ayala Access Road, Cebu City
Summary
7 Years of total experience in Sales and Marketing, Customer Service and Data management. Results-oriented digital marketing professional prepared to deliver impactful strategies through compelling campaign execution and innovative content creation. Reliable team collaborator committed to achieving results and adapting to evolving market needs. Proficient in analytics, strategic planning, and communication.
Overview
9
9
years of professional experience
Work History
Digital Marketing Officer
Resourceworld Management Corporation
12.2024 - Current
- Created visually appealing graphics and other digital assets to support content marketing initiatives and social media posts.
- Conducted market research to identify new opportunities for growth within the digital landscape.
- Collaborated with content creators to develop compelling stories that resonated with target audiences across multiple channels.
- Coordinated online promotional events such as webinars, resulting in increased audience engagement and lead generation potential.
- Successfully executed a comprehensive rebranding campaign that aligned company messaging through all digital touchpoints.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Created customized marketing materials to increase product awareness.
- Researched and analyzed industry trends to inform search marketing strategies.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Created content strategies for digital media.
Marketing (Visual Display & Design)
SM Group of Companies
05.2024 - 10.2024
- Responsible in all visual displays and designs of SM City Mabolo and SM J Mall such as: Signages and enhancement displays like wall graphics, accent furniture, elastomeric paint design and graphic design layouts
- Responsible in contacting suppliers and coordinating with event coordinators and media for special events
- Assist operations department in all design and enhancement requests for all major and minor occasions
GDS Expert
Dyninno Group of Companies
11.2022 - 08.2023
- Coding of international flights
- Assist operations department in GDS and reservations
- Provide sales agents with extra information related to any request
- Monitor the sales made by the team and verify them on Price Drops
Data Specialist
ALFA Business Outsourcing Philippines
01.2020 - 09.2022
- Conduct online research for variety of products
- Determine correct products to save in prowl tool
- Daily report and productivity presentation
Sales Consultant
Telstra
10.2016 - 09.2017
- Make inbound and outbound calls to new and existing Telstra business customers
- Represent, promote and sell Telstra's range of products and services
Technical Support Specialist
Convergys
01.2016 - 09.2016
- Identifies, investigates and resolve users problems with computer software and hardware
- Field support calls, chat, email and/or other communication from users with inquiries regarding software programming, connectivity, printing and similar concerns
Education
Bachelor of Fine Arts - Fashion Design
University of San Carlos
Cebu City, Cebu12.2018
Bachelor of Science - Culinary Arts and Related Services
Iligan Computer Institute
05.2015
Skills
- Sales and Marketing
- Social Media Management
- Research and Data Management
- Product and service sales
- Creative direction
- Online marketing
- Digital strategy
- Skilled in Canva
- Multitasking and attention to detail
- Product and service knowledge
- Customer experience enhancement
- Problem-solving aptitude
- Generating brand awareness
Languages
English
Filipino
Cebuano
Hobbies and Interests
- Fashion design
- Graphic Design
- Volunteerism
- Cooking
- Entrepreneurship
Timeline
Digital Marketing Officer
Resourceworld Management Corporation
12.2024 - Current
Marketing (Visual Display & Design)
SM Group of Companies
05.2024 - 10.2024
GDS Expert
Dyninno Group of Companies
11.2022 - 08.2023
Data Specialist
ALFA Business Outsourcing Philippines
01.2020 - 09.2022
Sales Consultant
Telstra
10.2016 - 09.2017
Technical Support Specialist
Convergys
01.2016 - 09.2016
Bachelor of Fine Arts - Fashion Design
University of San Carlos
Bachelor of Science - Culinary Arts and Related Services
Iligan Computer Institute
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