Summary
Overview
Work History
Education
Skills
Accomplishments
Seminars And Studies
Organizations And Memberships
Personal Information
Awards
References
Timeline
Generic
Catherine Ileto

Catherine Ileto

Social Impact, Sustainability & Communications Executive
Makati,Metro Manila

Summary

Cathy is a seasoned Communicator and Community Builder who has been recognized by various stakeholders and government line agencies for her contribution to nation building.


In 2008, Cathy was recognized by the Department of Trade and Industry for her service to help brand the Philippines as an investment destination and her efforts to create jobs in the countryside.


In 2009, Cathy was conferred the prestigious APR by the Public Relations Society of the Philippines, a testament to her efforts to positively impact communities through her path finding communications programs.


In 2015, Cathy was recognized by the Filipina Womens Network as one of the World's Most Influential Filipinas. This was a recognition of her efforts to create women friendly policies in the Philippines.


Cathy was featured in 2 books as follows "Disrupt 2.0" and "The Evangelists."


Overview

28
28
years of professional experience

Work History

Sustainability Consultant for SM Green Finds

SM Retail
08.2023 - Current
  • Cathy took on the Program Management for SM Green Finds, the sustainability program of SM Retail which oversees the end-to-end implementation of the program, including execution at the store level, amplification efforts and upskilling of sales teams
  • Under her belt, she oversees strategic communications, and stakeholder engagement, working with the various business units and brands to create a sound ecosystem where customers and MSMEs come together to pursue a more sustainable lifestyle for the Filipinos leveraging SM as Marketplace for green products.
  • Under her belt, Cathy established a circularity project utilizing used tarpaulins and excess fabric from the SM Stores to be upcycled into reusable shopping bags in partnership with social enterprises. This program impacts UN Sustainability Development Goal 12 on the promotion of Circular Economy.
  • Since the launch of SM Green Finds in June 2022, Cathy was able to work closely with the various Retail Affiliates under SM Retail to scale the program from 5 stores to 75 stores nationwide contributing to 3% out of total revenues of the store.

Vice President Corporate Communications

SM Retail
02.2022 - 08.2023
  • At SM, Cathy took on the role of Corporate Communications Head at SM Retail with a strong push for Sustainability Communications
  • In 2022, Cathy has also relaunched a culture enhancement initiative called SM Life, working with Human Resources and a cross functional team, that rolled out the employer value proposition of SM across the entire SM retail organization
  • She also provided leadership and strategy for employee volunteerism and Corporate Social Responsibility.
  • Under her belt and leadership, Cathy launched the employee volunteerism program dubbed "Give Back Days" which allows employees to allocate 1 paid day of community service.

Communications & Government Affairs Head

GlaxoSmithKline Philippines
05.2021 - 02.2022
  • At GSK, Cathy led all engagements with government line agencies and policymakers primarily supporting government related tenders and engagements which impact GSK's standing in the Philippines
  • Cathy also led the Disease Awareness programs working with Medical Affairs and leads patient adherence campaigns with the end in mind of building market access
  • Cathy was also President of GSK Foundation and Chairs the Donations and Charity Board. Under her leadership, Cathy worked with various beneficiaries for medical donations and grants.
  • Cathy also led the Employee Engagement and Employee Brand initiatives that helped position GSK as a Modern Employer and a great place to work.
  • Cathy led the employee volunteerism program of GSK called "Orange Day" which she relaunched as part of the culture enhancement program of the company.


Social Impact Lead & Senior Director Corporate Marketing

Sutherland
02.2013 - 05.2021
  • In Sutherland, Cathy established a sound ecosystem strategic to Sutherland's sustainability, in the geography, through Linkages and Partnerships with key stakeholders like local government, academe, and communities at large
  • She created a framework for Sutherland to be able to leverage the key line agencies of government like the TESDA, DOLE and DepED, to ensure a robust talent attraction ecosystem, is in place, while creating sustainable, replicable and measurable impact investments in the communities which translates to impact hires,for Sutherland.
  • Under her leadership, Sutherland was recognized for its path finding programs that impact countryside development and nation building. Through Cathy's brainchild "Bayanihan Para sa Kinabukasan" well-curated modules were infused into the curriculum of the TESDA and state colleges. The program graduated thousands of impact hires from indigenous communities.

Strategic Communications Director

ePLDT
06.2011 - 01.2013
  • Mandated to manage the Brand and Communications functions across the ePLDT Group - iPlus, AGS, ePDS, and netGames
  • Responsible for the corporate identity and messaging of the group of companies, as well as strategic industry relations and thought leadership initiatives that positions ePLDT as a strategic IT enabler for the Enterprise.
  • Under her belt, ePLDT engaged local government units and communities where ePLDT will setup Data Centers. Cathy engaged local communities through partnerships primarily geared towards innovation in the countryside.
  • Cathy worked with an external research arm to conduct a brand perception audit that provided management insights on how its brand is perceived by its stakeholders. This exercise became the jumpoff point for a brand relaunch exercise anchored on an extensive review of its vision and mission as a company.

Managing Director

Bang BR- the PR Brand of Crush Communications Phils
03.2010 - 05.2011
  • As Managing Director of Bang PR, a pioneering subsidiary of Crush Communications, the position is primarily in -charge of building the strategic communications capabilities of Crush Communications and drives business development for the agency
  • Among key accounts handled and managed directly include JP Morgan Chase Philippines, San Miguel Properties, Splash Corporation.
  • For JP Morgan Chase in Manila, Cathy provided hands on support for its corporate social responsibility partnerships through industry collaboration aligned with hiring objectives of the company.
  • For Splash Corporation, Cathy led a hygiene literacy campaign in public schools in close coordination with local government units.


Strategic Communications Director and President of Cirdia Foundation

Cirdia Foundation
01.2009 - 02.2010
  • The Strategic Communications Group handles Public Relations, Internal Communications, Marketing Communications and Strategic Industry Relations across the organization
  • Under the Director's leadership, each of these line functions have been contributing to the overall business objectives of the organization
  • Concurrently leading the group's Corporate Social Responsibility (CSR) arm, Cirdia Foundation, aimed at developing programs to continuously develop the skills of the Filipino design talent and ensure he is competitive in the global stage through excellence, knowledge and community-based programs.

Executive Director for External Affairs

Business Processing Association of the Philippines (BPAP)
10.2007 - 12.2008
  • As External Affairs Director, Cathy led all engagements with policymakers and stakeholders impacting the growth of the talent pool in the Philippines and job creation in the country.
  • Under her belt, Cathy led the talent attraction framework implementation in partnership with the academe, industry and government.
  • Cathy led policy shaping in areas like education, women, data privacy and fiscal rationalization.
  • Under her leadership, the Philippines and IBPAP was recognized as outsourcing destination in the world by the National Outsourcing Association of UK.


Corporate Affairs Head

Pfizer Philippines
09.2006 - 10.2007
  • In charge of developing and implementing communications programs that will improve understanding of Pfizer's operations in the Philippines by both its internal and external stakeholders
  • Also, in-charge of communications support for marketing and managing relations with the media
  • Also supports the development and oversees the implementation of various corporate initiatives in conjunction with HR, such as the Culture Enhancement initiative, and other corporate-wide events.
  • Cathy led Pfizer's CSR Program called "Engage" which provided employees an opportunity to allocate one paid day off to do community work.
  • Cathy also supported the company's medical missions and disaster relief operations.

Head of External Communications

Innove Communications Inc. (Globe Telecom's Wireline Company)
06.2005 - 06.2006
  • Cathy was in-charge of fulfilling the various PR requirements of the company and its business units, particularly crisis management in media
  • Cathy represented the company in all its publics: LGUs, government agencies, academe, all industry organizations and media organizations such as the different Chambers of Commerce, KBP, Makati Business Club, and handled institutional advertising for Innove.
  • Cathy was responsible for community engagement in the countryside prior to launching the roll out of internet services of Innove primarily in the Visayas and Mindanao. Cathy worked with the local government bodies on a broadband literacy program.

Senior Manager, Head of Broadcast Communications

Globe Telecom
06.2003 - 06.2005
  • Cathy was in-charge of managing crisis issues in broadcast media
  • She handled the engagement of key Globe Telecom executives/spokespersons in national and international broadcast media
  • Cathy handled institutional placements and advertising in television and radio
  • She represented the company in key media and industry organizations.

Executive Producer/Anchor - ANC Hourly Weekend Updates

ABS CBN Broadcasting Company
01.1998 - 01.2000
  • Cathy handled the overall operations of the news desk and was responsible for breaking news on ANC
  • She coordinated with the provincial stations nationwide, news wires and other sources of information to keep viewers updated on the latest issues during weekends
  • Cathy handled live interviews with key personalities during the newsbreaks.

News Anchor - ANC

ABS CBN Broadcasting Company
07.1996 - 01.2000
  • Cathy pioneered Dateline News 4pm/6pm weeknights for the Sarimanok News Channel which was launched in 1999 as the ABS CBN News Channel.

Main Anchor - News Central Studio 23

ABS CBN Broadcasting Company
08.1998 - 06.1999
  • Cathy anchored the newscast with late veteran broadcast journalist, Frankie Evangelista
  • This after a stint as Business Anchor for the newscast
  • Cathy covered the political beat - Congress/Senate and Malacanang simultaneously.

Education

Bachelor of Arts - Economics

Assumption College
Makati
6 1992 - 3 1996

Skills

Sustainability Communications

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Accomplishments

  • 10/2008, IBPAP Flare Awards Tribute to the IBPAP TEAM 2010
  • 09/2015, Featured in the book DISRUPT 3.0 - published by the Filipina Womens Network
  • Featured in the book EVANGELISTS- the people behind the most well-loved brands

Seminars And Studies

  • Accreditation in Public Relations - Public Relations Society Philippines (APR)
  • Leaders in Corporate Communications, Int'l Quality & Productivity Center Singapore
  • Core Competencies Leadership Training
  • Core Competencias include Situational Leadership, 8 Step Coaching, Problem Solving
  • Protocol in Business-Asian Institute of Management
  • Management Effectiveness Training I - Globe Telecom
  • Management Effectiveness Training II - Globe Telecom
  • Management Effectiveness Training III - Globe Telecom
  • Management Effectiveness IV- Globe Telecom
  • Management Effectiveness Course I-IV
  • Project Management, Creative Thinking, Systems Thinking, Strategy, People Mgt
  • Public Relations Society of the Philippines - Director, and Member of the Board of Trustees (Feb 2009-Feb 2011)

Organizations And Memberships

  • Public Relations Society of the Philippines - Director, and Member of the Board of Trustees (Feb 2009-Feb 2011)
  • Public Relations Society of the Philippines- Chairman, Charity Committee (Feb 2009- 2011)
  • IT and Business Process Association of the Philippines - Board of Trustee, Vice Chairman of the Board, Chairperson Country Competitiveness, Chairperson International IT BPM Summit, Chairperson IBPAP Flare Awards (2015-2018)

Personal Information

Date of Birth: 06/29/75

Awards

  • 10/2008, IBPAP Flare Awards Tribute to the IBPAP TEAM 2010
  • 09/2015, Featured in the book DISRUPT 3.0 - published by the Filipina Womens Network
  • Featured in the book EVANGELISTS- the people behind the most well-loved brands
  • Department of Trade and Industry Recognition through CITEM 2008
  • Global 100 Most Influential Filipina by the Filipina Women's Network 2015

References

  • Atty. Caridad Gonzales, former Head of Corporate Regulatory Affairs, Globe, 0917-8181023
  • Rajneesh Tiwary, former Chief Delivery Officer, Sutherland, 1 (512) 775-6711

Timeline

Sustainability Consultant for SM Green Finds

SM Retail
08.2023 - Current

Vice President Corporate Communications

SM Retail
02.2022 - 08.2023

Communications & Government Affairs Head

GlaxoSmithKline Philippines
05.2021 - 02.2022

Social Impact Lead & Senior Director Corporate Marketing

Sutherland
02.2013 - 05.2021

Strategic Communications Director

ePLDT
06.2011 - 01.2013

Managing Director

Bang BR- the PR Brand of Crush Communications Phils
03.2010 - 05.2011

Strategic Communications Director and President of Cirdia Foundation

Cirdia Foundation
01.2009 - 02.2010

Executive Director for External Affairs

Business Processing Association of the Philippines (BPAP)
10.2007 - 12.2008

Corporate Affairs Head

Pfizer Philippines
09.2006 - 10.2007

Head of External Communications

Innove Communications Inc. (Globe Telecom's Wireline Company)
06.2005 - 06.2006

Senior Manager, Head of Broadcast Communications

Globe Telecom
06.2003 - 06.2005

Main Anchor - News Central Studio 23

ABS CBN Broadcasting Company
08.1998 - 06.1999

Executive Producer/Anchor - ANC Hourly Weekend Updates

ABS CBN Broadcasting Company
01.1998 - 01.2000

News Anchor - ANC

ABS CBN Broadcasting Company
07.1996 - 01.2000

Bachelor of Arts - Economics

Assumption College
6 1992 - 3 1996
Catherine IletoSocial Impact, Sustainability & Communications Executive