Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Catherine Crucillo

Catherine Crucillo

Las Pinas City,RIZ

Summary

As Senior Operations Manager, my focus is on orchestrating seamless operational excellence within organizations. Experienced in overseeing multiple business locations to ensure seamless operations and high standards. With a proven track record in optimizing processes, leading diverse teams, and implementing strategic initiatives, I excel in driving efficiency and elevating performance standards. My expertise spans strategic planning, resource allocation, and continuous improvement methodologies. I have a knack for identifying operational inefficiencies and implementing targeted solutions to enhance productivity while controlling costs. I thrive on creating collaborative environments, fostering cross-functional teamwork, and nurturing talent to achieve collective goals. Effective communication and stakeholder engagement are at the core of my leadership style. I excel in articulating complex strategies, fostering alignment among diverse teams, and building strong relationships with internal and external partners. Ultimately, my goal as Senior Operations Manager is to spearhead transformative change, fuel growth, and contribute significantly to an organization's success by continuously evolving and optimizing its operational landscape.


Overview

28
28
years of professional experience
1
1
Certification

Work History

Senior Manager

SM-Store Home
04.2025 - Current


  • Staff management: Train, and evaluate a team of retail employees to ensure high performance and excellent customer service. Motivate staff and foster a positive work environment.
  • Strategic and financial management: Implement strategies to increase sales and customer traffic, manage budgets, and control controllable expenses. Analyze sales data and market trends to identify opportunities and drive business growth.
    Operational oversight: Supervise daily store operations, including cash management, . Ensure all company standards, such as visual merchandising and brand guidelines, are met.
    Inventory and loss prevention: Manage inventory levels, oversee stock control, and coordinate with vendors for replenishment. Implement loss prevention strategies and enforce safety and security policies.
    Customer experience: Ensure a high level of customer service, respond to complaints, and maintain customer relations to build loyalty and a positive brand image.
    Compliance: Ensure the store is compliant with all health, safety, and company policies and regulations.
    Reporting: Prepare and present reports to senior management on sales performance, costs, and other key metrics.

Senior Operations Manager

Laybare Waxing Philippines, Inc.
01.2021 - 04.2025
  • Served as a trusted advisor to senior leadership on matters related to operational performance, strategic planning, and organizational development.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Streamlined operational workflows, enhancing efficiency across multiple service locations.
  • Built strong relationships with key stakeholders through consistent engagement, collaboration, and transparent communication practices.
  • Implement best practices and continuous improvement initiatives.
  • Lead, mentor, and manage a team to ensure smooth operations and achieve performance targets.
  • Delegate tasks effectively and guide team members.
  • Manage resources efficiently, including budgets, personnel, and equipment.
  • Led cross-functional teams in implementing process improvements, resulting in increased service quality.
  • Establish performance goals, monitor progress, and conduct performance reviews for team members.
  • Implemented inventory management systems, ensuring timely replenishment and reducing stock discrepancies.
  • Identify potential risks and develop contingency plans to mitigate operational disruptions.
  • Foster collaboration between departments to ensure smooth cross-functional operations.
  • Maintain quality standards and ensure products or services meet customer expectations.
  • Identify technological tools or systems that enhance operational efficiency.
  • Prepare regular reports on operational performance, highlighting key metrics and trends.
  • Drove revenue growth by identifying new market opportunities and developing targeted sales strategies.


Operations Manager

Vikings Group of Companies
08.2019 - 07.2020
  • Manages day-to-day business of the operations department while balancing the responsibilities of various business lines such as business analysis and risk management.
  • Contribute operations information and recommendations to strategic plans and reviews; prepare and complete action plans; implement production, productivity, quality, and customer-service standards; resolve problems; complete audits; identify trends.
  • Maintain a safe and healthy work environment by establishing, following, and enforcing standards and procedures; and complying with legal regulations.
  • Meet or exceed operations financial budget expectations.
  • Review and approve all operational invoices and ensure they are submitted for payment.
  • Communicate customer issues with the operations team and devise ways of improving the customer experience, including resolving problems and complaints.
  • Works closely with the Operations Director on other special planning and departmental projects.
  • Trained and mentored high-performing teams through regular performance reviews, individual feedback, and professional coaching.
  • Exceeded team goals by partnering with staff to share and implement customer service initiatives.
  • Analyzed performance metrics to identify trends and inform decision-making for operational strategies.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.

Operations Manager

Wok and Roll Asia
10.2018 - 07.2019
  • Oversees strategic planning, monitoring, and adapting as needed.
  • Maintains project objectives.
  • Monitors production and quality to customer/stakeholder/sponsor standards.
  • Identifies and resolves issues and risks.
  • Reports on project progress offer viable solutions and opportunities as they arise.
  • Implements change practices.
  • Manages resources to make sure the schedule is on track.
  • Lead meetings and set expectations for the project team.
  • Maintain budget.
  • Create policies and standards for the restaurant business.
  • Act as Human resources in filling the need for manpower and do training for the staff.
  • Provided organizational leadership and established business vision to achieve sales, profit, and revenue goals.
  • Fostered positive relationships with customers to maximize satisfaction, retention, and experience.
  • Directed day-to-day operations by spearheading the implementation of short-term and long-term strategies to achieve business plan and profitability goals.
  • Oversaw budget, accounting, and payroll to meet deadlines.
  • Hired and evaluated associates and management staff to add to the workforce and meet demands.
  • Conferred with the board of directors to establish values and mission.

Operations Manager

ACCESS LABOR SERVICE COOPERATIVE
01.2014 - 05.2018
  • Manages day-to-day business of the operations department while balancing the responsibilities of various business lines such as business analysis and risk management.
  • Contribute operations information and recommendations to strategic plans and reviews; prepare and complete action plans; implement production, productivity, quality, and customer-service standards; resolve problems; complete audits; identify trends.
  • Maintain a safe and healthy work environment by establishing, following, and enforcing standards and procedures; complying with legal regulations.
  • Meet or exceed operations financial budget expectations.
  • Review and approve all operational invoices and ensure they are submitted for payment.
  • Communicate customer issues with the operations team and devise ways of improving the customer experience, including resolving problems and complaints.
  • Works closely with the Operations Director on other special planning and departmental projects.
  • Oversees strategic planning, monitoring, and adapting as needed.
  • Maintains project objectives.
  • Monitors production and quality to customer/stakeholder/sponsor standards.
  • Identifies and resolves issues and risks.
  • Reports on project progress offer viable solutions and opportunities as they arise.
  • Implements change practices.
  • Manages resources to make sure the schedule is on track.
  • Lead meetings and set expectations for the project team.
  • Maintain budget.
  • Create policies and standards for the restaurant business.
  • Act as Human resources in filling the need for manpower and do training for the staff.
  • Oversees the overall day-to-day business operations of the cooperative by providing general direction, supervision, management, and administrative control over all the operating departments subject to such limitations as may be set forth by the BOD or the General Assembly.
  • Formulates and recommends in coordination with the operating departments, the Coop's plans, programs, and projects, for approval of the BOD, and ratification by the annual General Assembly.
  • Implements the duly approved plans and programs of the cooperative and any other directive or instruction of the BOD.
  • Provides the BOD with monthly reports on the status of the coop's operation vis-a-vis its target and recommends appropriate policies or operational changes, if necessary.
  • Represents the cooperative in any agreement, contract, business dealing, and in any other official business transaction as may be authorized by the BOD.
  • Ensures compliance with all administrative and other requirements of regulatory bodies; and is closely involved in the strengthening and continuous improvement and standardization of the operational system.
  • Setting and reviewing budgets and managing cost.
  • Cater to clients' or personnel's concerns.

Hiring and Training Manager

ACCESS LABOR SERVICE
03.2013 - 01.2014
  • Maintains the work structure by updating job requirements and job descriptions for all positions.
  • Maintains organization staff by establishing a recruiting, testing, and interviewing program; counseling managers on candidate selection.
  • Prepares employees for assignments by establishing and conducting orientation and training programs.
  • Developed and implemented training programs to enhance employee skills and operational efficiency.
  • Facilitated workshops and seminars to promote professional development and knowledge sharing among staff.
  • Evaluated training effectiveness through assessments, feedback, and performance metrics to drive continuous improvement.
  • Developed departmental systems and procedures to better align workflow processes.

Store Manager- Trainee

STARBUCKS PHILIPPINES
09.2012 - 02.2013

Assisted the Store Manager with the implementation of Company policies and procedures and in the execution of store-initiated activities for sales improvement
Strictly enforced food safety procedures
Enforce all standard operating procedures in the store
Enforced store safety and security policies including cash and fund handling
Performed proper stock forecasting and ensured the sufficiency of stocks daily
Formulated weekly manpower schedule based on the needs of the operation
Suggested and recommended ways to improve store productivity and efficiency
Assisted in the facilitation of monthly meetings
Monitored the implementation of store cleaning schedules
Accomplished payroll requests
Coordinated with superiors all major issues that required their attention.

  • Assisted in managing daily store operations to enhance customer experience.

Area Manager

YELLOW CAB FOOD CORP
01.2010 - 04.2012
  • Conducts monthly meetings with the store managers and/or the management team to give updates on products, procedures & and policies, and marketing implementations.
  • Counsels management team members and staff.
  • Checks the sufficiency and efficiency of manpower in the stores.
  • Validates if proper training is given to new employees.
  • Ensures that all marketing initiatives of the company are properly executed by the stores.
  • Observe and discuss with the team opportunities in four key areas of operations: People/ FSC/Sales/ Profit.
  • Conducts monthly audits on the store's FSC level.
  • Ensures all complaints & and queries are properly attended.
  • Check if the food safety system is strictly enforced in the stores.
  • Ensures that the stores adhere to the standard procedures on sales (cash & noncash) and fund handling.
  • Conducts benchmarking and competitor's check.
  • Coordinates sales events outside the stores.
  • Assists in the coordination of store constructions and branch opening.
  • Developed training programs for staff to enhance operational efficiency and knowledge retention.
  • Conducted performance evaluations to identify areas for staff development and process improvement.
  • Analyzed sales data to inform strategic decisions and drive revenue growth initiatives.
  • Fostered a culture of safety compliance, ensuring all team members adhered to operational protocols.

Training officer

YELLOW CAB PIZZA FOOD CORP
01.2008 - 01.2010
  • Created instructional materials and resources for various training modules.
  • Facilitate training sessions for store operations.
  • Administer Management trainees' proficiency examination.
  • Conducts store visits to verify store trainers.
  • Lead and coach Customer Service Core Group.
  • Evaluated training effectiveness through assessments and feedback mechanisms.
  • Managed scheduling of training sessions to ensure maximum participation.


Store Manager

YELLOW CAB FOOD CORP
01.2005 - 01.2008
  • Conducts monthly meetings/brainstorming to promote and build teamwork.
  • Evaluates employee's work and discusses opportunities for performance improvement.
  • Sustains team motivation in achieving goals through recognition, incentives, and job delegation.
  • Maintains a balanced environment in the store through effective human relations and communication skills.
  • Ensures proper supervision of the training and development of new and existing employees.
  • Properly responds to customer complaints and queries.
  • Reinforces professional behavior in the workplace.
  • Maintains an outstanding customer service level in the store.
  • Ensures proper administration of benefits and payroll procedures.
  • Projects need several staff in the store and ensure that enough staff are scheduled for daily operations.
  • Reinforces food safety standards during receiving and storage of stocks up to the production and delivery stage.
  • Measures customer satisfaction through customer relations.
  • Execute all marketing plans and local store initiatives to increase sales.
  • Closely monitors food cost.
  • Reinforces all cash and fund safe handling procedures.
  • Projects and manages store expenses.
  • Ensures that all store reports are complete, accurate, and submitted on time.
  • Upkeeps the store and its facilities and equipment by properly coordinating with concerned departments all repairs and maintenance.
  • Facilitates monthly meetings to discuss new policies and procedures updates, and store performance.
  • Managed inventory levels, optimizing stock availability and minimizing waste.

Shift Manager

Yellow Cab Pizza Corp, Fifth Taste Food Corp, Robinson's Ermita
02.2004 - 01.2005
  • Assisted the Store Manager with the implementation of Company policies and procedures.
  • Primarily responsible for managing shift operations.
  • Ensured that the team adhered to daily operational standards to impact shift targets and objectives.
  • Also responsible for aligning the team in executing the assigned system standards.
  • Resolved customer complaints promptly, maintaining high satisfaction levels across all interactions.
  • Accomplished payroll requests.
  • Monitored and evaluated employee's performance.
  • Coordinated with superiors all major issues that required their attention.
  • Coordinated staff schedules, optimizing coverage during peak hours for enhanced service delivery.

Shift Manager

Roaster's Phils. Inc., Kenny Roger's
11.2001 - 01.2004
  • Guided staff by consistently providing feedback about their work.
  • Ensured store preparation and availability of manpower, products, and equipment.
  • Facilitated monthly meetings to discuss new policies, latest procedures, menu additions, and overall store performance.
  • Monitored sufficiency of stock levels.
  • Resolved operational problems that are within my level.
  • Enforced safety and security policies of the store.
  • Enforced all standard operating procedures in the store.
  • Responsible for bringing in new accounts by doing company or field visits.
  • Supervised daily operations, ensuring optimal workflow and team performance.
  • Trained and mentored staff on customer service standards and operational procedures.

CASHIER/CREW

Greenwich Pizza Food Corp
01.1998 - 08.1998
  • Courteously received dine-in and take-out orders.
  • Corresponded with customers.
  • Offered customers product choices and coordinated orders with the production section.
  • Promptly attended to customer needs and queries.
  • Consistently conducted final quality inspection before dispatching product.
  • Observed and maintained proper organization and cleanliness of the workstation and dining area.
  • Performed other related tasks assigned by superiors.
  • Processed customer transactions efficiently and accurately using POS system.

Education

BACHELOR OF ARTS - Political Science

ADAMSON UNIVERSITY
San, Manila
03-2001

Skills

  • Leadership development
  • Goal setting and performance metrics
  • Strategic planning
  • Organizational ability
  • Training and mentoring
  • Outstanding customer service
  • Team development
  • Customer relationship building
  • Competitor analysis
  • Systems implementation
  • Multi-unit operations management
  • Performance reporting
  • Strategic resource management
  • Process improvement
  • Staff retention
  • Analytical problem-solving
  • Performance management
  • Operational oversight
  • Sales expertise
  • Conflict management

Certification

  • Basic Accounting for Non Accountants, Richbelt Tower, Annapolis Greenhills, 2016-07-01
  • Maximizing Retail Sales, Richmonde Hotel, Ortigas City, 2013-04-01
  • Great Customer Service, Yellow Cab, United Nations Ave. branch, 2003-08-01
  • Disciplines of Execution, Yellow Cab, United Nations Ave. branch, 2006-07-01
  • Leadership and Goal Setting, Hyatt Hotel, Roxas Blvd., 2005-10-01
  • Sales Building Seminar (Kenny Roger's), Canon Woods, Batangas, 2003-12-01
  • Front Desk Seminar, Hotel Intercontinental, Makati, 1996-08-01

Timeline

Senior Manager

SM-Store Home
04.2025 - Current

Senior Operations Manager

Laybare Waxing Philippines, Inc.
01.2021 - 04.2025

Operations Manager

Vikings Group of Companies
08.2019 - 07.2020

Operations Manager

Wok and Roll Asia
10.2018 - 07.2019

Operations Manager

ACCESS LABOR SERVICE COOPERATIVE
01.2014 - 05.2018

Hiring and Training Manager

ACCESS LABOR SERVICE
03.2013 - 01.2014

Store Manager- Trainee

STARBUCKS PHILIPPINES
09.2012 - 02.2013

Area Manager

YELLOW CAB FOOD CORP
01.2010 - 04.2012

Training officer

YELLOW CAB PIZZA FOOD CORP
01.2008 - 01.2010

Store Manager

YELLOW CAB FOOD CORP
01.2005 - 01.2008

Shift Manager

Yellow Cab Pizza Corp, Fifth Taste Food Corp, Robinson's Ermita
02.2004 - 01.2005

Shift Manager

Roaster's Phils. Inc., Kenny Roger's
11.2001 - 01.2004

CASHIER/CREW

Greenwich Pizza Food Corp
01.1998 - 08.1998

BACHELOR OF ARTS - Political Science

ADAMSON UNIVERSITY
Catherine Crucillo