Catherine C. Andrews

Lead marketing communications and client engagement strategies for innovative IoT company specializing in energy management solutions for the hospitality industry

• Direct integrated marketing campaigns while managing customer success initiatives
• Innovative IoT company specializing in energy management solutions for the hospitality industry
• Developed comprehensive marketing strategy for energy management solutions, increasing market penetration by 30%
• Created compelling case studies and success stories highlighting energy savings of 20-30% for major hotel chains
• Established thought leadership program positioning company as industry expert in sustainable hospitality
• Led content strategy across multiple channels, increasing engagement by 40%
• Designed and implemented property integration communications framework reducing onboarding complexity
• Managed strategic partnerships with key hospitality industry stakeholders

• Company Overview: Consumer goods company overseeing complete marketing operations and digital transformation
• Spearheaded marketing strategy and brand development for consumer goods company, overseeing complete marketing operations and digital transformation
• Consumer goods company overseeing complete marketing operations and digital transformation
• Increased distributor network by 38% through strategic marketing initiatives
• Designed digital marketing strategy that grew social media reach by 150% in 8 months
• Led successful product launch campaign resulting in 48% revenue increase
• Secured co-branding partnerships with national retailers
• Developed comprehensive e-commerce strategy across Shopify and Amazon platforms
• Created innovative influencer marketing program increasing brand awareness by 85%

Led internal and external communications strategies for global business solutions provider, managing corporate branding and marketing initiatives

• Global business solutions provider
• Secured international media coverage through CNN International, reaching 200+ countries
• Created and implemented company's first Social Media Policy and digital marketing strategy
• Reduced advertising expenses by $3M while expanding market reach
• Established corporate foundation enhancing brand reputation
• Developed employer branding campaign reducing recruitment costs by 20%
• Created integrated communications strategy aligning internal and external messaging

Directed marketing and business development initiatives for emerging technology services provider

• Emerging technology services provider
• Developed market entry strategies for new service offerings
• Created comprehensive marketing collateral and sales enablement materials
• Led successful rebranding initiative increasing market visibility
• Organized industry events and trade show presentations

• Led strategic event marketing initiatives for global advertising agency, specializing in beauty and healthcare clients while driving new business development through innovative campaign concepts.

Key Achievements:

• Campaign Innovation & Results:
• Generated 45% business growth through creation of compelling new-business pitches and campaign strategies
• Pioneered groundbreaking "Neutrogena Corporate Tour" concept, creating first-of-its-kind direct engagement program targeting female-dominated corporate workplaces
• Developed integrated marketing campaigns combining product demonstrations with professional beauty consultations, significantly increasing brand engagement and sales

Event Strategy & Execution:

• Orchestrated full spectrum of corporate events including product launches, industry awards, conventions, and private functions
• Created comprehensive event marketing strategies from concept to execution, ensuring brand alignment and ROI
• Managed end-to-end event logistics including venue selection, vendor management, and budget oversight
• Developed and executed PR strategies for health and beauty manufacturers, securing media coverage and stakeholder engagement

Team Leadership & Client Relations:

• Built and led high-performing temporary event teams, implementing rigorous selection and training programs
• Established quality control measures ensuring consistent brand representation across all events
• Maintained strong client relationships through exceptional event delivery and strategic guidance
• Created detailed post-event analysis reports measuring ROI and providing actionable insights

Pioneered digital marketing initiatives and led comprehensive PR strategies for pharmaceutical industry leader, driving significant business growth through innovative B2B solutions.

• Digital Innovation & Marketing Achievements:
• Launched Philippines' first B2B pharmaceutical website, revolutionizing industry digital presence
• Created and implemented company's first online customer survey system, enabling rapid feedback and service improvements
• Developed comprehensive website user manual that drove 75% increase in membership adoption
• Designed and executed digital marketing strategies that increased sales growth by 60%

PR & Communications Leadership:

• Served as company spokesperson for media conferences and events
• Achieved 85% media attendance rate for press launches through strategic relationship building
• Created and delivered training program for 300+ sales personnel, aligning customer service with market positioning
• Managed end-to-end event coordination for media launches and press conferences

Strategic Customer Engagement:

• Built and maintained strong relationships with key industry stakeholders and media contacts
• Implemented data-driven customer feedback systems to improve service delivery
• Developed B2B networking strategies that significantly expanded existing account busines
• Created comprehensive product knowledge and customer service training materials

Led comprehensive marketing, events, and PR initiatives for major consumer brands, pioneering innovative experiential marketing campaigns and managing high-profile client relationships.
Key Achievements:
Conceptualized and launched "Cuervo Shoot Outs" regional lifestyle event series, resulting in 60% sales growth through strategic alignment of experiential marketing with target demographics
Orchestrated large-scale international trade shows and marketing programs, managing end-to-end logistics, vendor relationships, and execution
Developed and implemented crisis communication strategies for key clients, maintaining brand integrity during challenging situations
Partnered with media research teams to analyze audience demographics and optimize promotional timing for maximum impact
Managed comprehensive PR operations including media relations, press releases, and public affairs
Created integrated marketing campaigns combining events, PR, and promotions to achieve client objectives
Built and maintained relationships with key media outlets, vendors, and industry stakeholders
Enhanced brand visibility by crafting compelling press releases and managing media relations.

Served as key customer relations professional responsible for new account acquisition and relationship management while supporting marketing initiatives for banking products and services.

Key Contributions:

• Developed and nurtured client relationships through personalized service approach, contributing to customer retention and account growth
• Created streamlined onboarding process for new accounts, enhancing customer experience and reducing processing time
• Managed end-to-end client financial relationships including account setup, maintenance, and ongoing support
• Collaborated with marketing team to promote banking products and services to existing client base
• Supported branch marketing initiatives through direct client communication and relationship building
• Maintained accurate financial records and reporting while ensuring compliance with banking regulations
• Generated monthly performance reports and analytics to track account growth and customer engagement
• Implemented process improvements in billing and payment systems, increasing operational efficiency