Cassandra Isabella Lee

Product Development

Conceptualization

• Helped in conceptualizing a launch of a beauty soap.
• Provided insights on the proper ingredients to be used for the product.

Testing

• Provided valuable feedback on product improvements based on personal testing.

Packaging

• Checked and corrected grammatical and spelling errors in the product's packaging.

Marketing

First Launch

• Collaborated with an advertisement agency in conceptualizing the launch of the brand.
• Observed the fruition of the collaboration with the agency with regard to the campaign materials.
• Strongly suggested the appropriate platforms of exposure for the brand for the campaign materials and brand message.
• Increased brand awareness by developing and executing targeted marketing campaigns.

Second Launch

• Became the face of the brand for its promotional materials.
• Remained focused, motivated and professional throughout long shoots and events.
• Currently handling the social media account (Instagram) of the brand.
• Provides exceptional customer service through timely and thoughtful responses to user comments and messages.