CASINTO TOLENTINO
Agricultural Inputs
Tanauan
Summary
Dynamic business leader with over two decades of experience driving growth, profitability, and market leadership in the agricultural inputs industry. Proven success in delivering P&L objectives, launching innovative go-to-market strategies, optimizing channel performance, and leading high-performing commercial and grower-facing teams. Strong background in developing farmer-centric solutions and scaling new technologies across diverse regions.
Overview
23
23
years of professional experience
Work History
Business Unit Head
ADAMCO Manufacturing Corporation
12.2023 - 06.2025
- Delivered 179% of YTD sales target, led by a 1,720% YoY growth in biofertilizer sales.
- Owned business unit P&L, developing and executing a high-impact commercial strategy.
- Introduced an integrated sales model and digitized the sales process.
- Launched pesticide SKUs and built KPI-aligned dashboard systems.
District Sales Manager – Luzon Region
Ferex Agrochem Development Corporation
04.2015 - 09.2023
- Scaled business from 22,000 MT (2014) to 60,000 MT by 2019.
- Led market and channel expansion in 70% of newly opened territories.
- Realigned distribution systems and implemented dealer incentive programs.
- Positioned company as #1 fertilizer brand in South Luzon by 2018.
Market and Business Development Specialist
Department of Agrarian Reform – Business Development Solutions
01.2014 - 01.2020
- Led field-level agri-enterprise programs across provinces.
- Designed capacity-building modules aligned to commercialization readiness.
- Supported policy alignment with government agri-financing frameworks.
Regional Sales Manager – Crop Protection Division
Syngenta Philippines, Inc.
02.2014 - 09.2014
- Surpassed monthly targets by 20% on average.
- Strengthened grower loyalty via product stewardship events.
- Managed regional credit and portfolio health.
Regional Sales Manager & Other Roles
Yara Fertilizers Philippines, Inc.
01.2002 - 06.2013
- Increased sales from 15K to 31K tons through territory development.
- Led cross-functional efforts in R&D, logistics, and HESQ compliance.
- Executed farmer education and marketing programs.
Education
Master in Management Technology -
De La Salle University
BS - Agricultural Engineering
University of the Philippines – Los Baños
Skills
Business Strategy
Thesis And Research
- Master’s Thesis, Adoption of New Fertilizer Grades in Occidental Mindoro
- Bachelor’s Thesis, Drying Parameters for Pelletized Cattle Feed
Executive Training And Certifications
- ASEAN Key Account Management
- Regional Marketing & PR Congress
- Sales Management & Commercial Excellence (MY, SG, TH)
- Leadership & Stakeholder Engagement Development
- HESQ, Product Stewardship, and Farmer Safety Training
Timeline
Business Unit Head
ADAMCO Manufacturing Corporation
12.2023 - 06.2025
District Sales Manager – Luzon Region
Ferex Agrochem Development Corporation
04.2015 - 09.2023
Regional Sales Manager – Crop Protection Division
Syngenta Philippines, Inc.
02.2014 - 09.2014
Market and Business Development Specialist
Department of Agrarian Reform – Business Development Solutions
01.2014 - 01.2020
Regional Sales Manager & Other Roles
Yara Fertilizers Philippines, Inc.
01.2002 - 06.2013
BS - Agricultural Engineering
University of the Philippines – Los Baños
Master in Management Technology -
De La Salle University