Carmela Michelle Santos
Assistant Product Manager
Taguig City
Summary
Dynamic Assistant Product Manager with a proven track record at Unilab, Inc., excelling in market data analysis and leadership. Spearheaded innovative growth strategies, enhancing brand competitiveness and profitability. Skilled in project management and fostering customer-centric cultures, significantly contributing to brand optimization and team development. Known for adaptability and delivering impactful results in challenging environments.
Overview
20
20
years of professional experience
Work History
Assistant Product Manager
Unilab, Inc.
10.2022 - Current
- Creates brand plans which include brand objectives, strategies and programs while ensuring competitiveness within the market and achieving profitability goals.
- Analyzes various data for effective brand positioning and campaign.
- Supports the field operations group with brand logistics and boosting their knowledge of the brand by providing product detailers and other training materials.
- Presents detailed reports on product performance to senior management, identifying areas for growth and opportunities for optimization.
- Leads and participates in various taskforces and continuously guides subordinates
Product Associate
Unilab, Inc.
01.2014 - Current
- Analyzed market trends, research customer behavior and devise innovative growth strategies for the brand
- Developed brand plans and ensures seamless execution of brand programs
- Monitored brand inventory, budget, logistics and other financials
- Coordinated with enablers
- Consistently engaged with customers to gather insights and strengthen relationships
Product Promo Associate
Unilab, Inc.
08.2004 - Current
- Customized brand programs fit for the territory
- Strategized for effective brand promotion to ensure achievement of sales target
- Built and strengthened relationships among customers
- Analyzed data of my territory to identify and anticipate customer needs
- Conducted detailing to all customers
Education
MBA - Business Administration
University of Neg. Occidental Recoletos
Bacolod City 04.2001 -
Bachelor of Science - Hotel And Institutional Management
DLSU-College of St. Benilde
Manila, Metro Manila, Philippines 04.2001 -
Skills
Market Data Analysis
Customer-Centric Mindset
Problem-Solving and Critical Thinking
Project Management
Market Data Analysis
Awards
2007 Individual TOPS Awardee
2015 Individual TOPS Awardee
2016 Individual TOPS Awardee
2006 Area Awardee (We Are Awards)
2007 Area and Regional Awardee (We Are Awards)
2010 Area and Regional Awardee (We Are Awards)
2016 Brand Manager of the Year (We Are Awards)
Timeline
Assistant Product Manager
Unilab, Inc.
10.2022 - Current
Product Associate
Unilab, Inc.
01.2014 - Current
Product Promo Associate
Unilab, Inc.
08.2004 - Current
MBA - Business Administration
University of Neg. Occidental Recoletos
04.2001 -
Bachelor of Science - Hotel And Institutional Management
DLSU-College of St. Benilde
04.2001 -
Similar Profiles
Patrick Abad SantosPatrick Abad Santos
Product Officer at Unilab, Inc.Product Officer at Unilab, Inc.
Riavelle Love SantosRiavelle Love Santos
Internal Audit, Assistant Manager at Reliance Care Inc. - Unilab SubsidiaryInternal Audit, Assistant Manager at Reliance Care Inc. - Unilab Subsidiary
Mia Margaret QuincenaMia Margaret Quincena
QA Analyst at Amherst Laboratories, UNILABQA Analyst at Amherst Laboratories, UNILAB