Carlo Leo Manuel

As the External Communications Manager, I spearhead the external communications initiatives of the Bank through regular interaction and collaboration with traditional (print, online and broadcast) media and digital content creators. This includes the preparation and dissemination of press releases; organization of media events, coverages, and press interviews with the Bank's thought leaders; PR crisis management; engagement in partnerships with different print, online, and broadcast media partners through the development of organic contents to promote the products, services, and messages of the Bank targeting the media partner's specific markets; and the development and execution of PR Plans to amplify the messaging of relevant business units through the media.

1. Preparation of policy and procedural guidelines, office orders and policy manuals of different departments;

2. Review of existing laws, policies, resolutions, and industry best practices to serve as inputs in the development of policies;

3. Drafting of revisions to existing policies to recommend amendments that will ensure policies are aligned with the thrusts of management and are responsive and beneficial to stakeholders; and

4. Preparation of an assessment report on feedbacks arising from the stakeholders' consultative meetings, to indicate the need for possible amendments of existing policies.

1. Media Relations . I worked with various media practitioners, particularly from the business beat, in helping stories about the GSIS get published, broadcast, and uploaded; as well as facilitated events coverage and interviews with the pension fund's top officers.

2. Government Relations. I handled government relation initiatives, from their conceptualization, execution and the implementation of the needed PR activities to create stakeholder awareness and participation among the intended audience.

3. Corporate Relations. I helped develop bilateral CSR projects with various corporate entities, which improved their corporate brand image and spawned other similar undertakings.

4. Project Management. I actively participated in the successful implementation of various projects aimed at augmenting service to our stakeholders that resulted in a much stronger corporate brand for the institution.

5. Corporate Newsletter Management. I worked practically as a one-man-team in the creation of a newsletter intended to educate our stakeholders about the latest developments within the institution, from writing all articles, proofreading, initial layout, and overseeing its publication.

6. Communications Plan Management. I spearheaded the creation and successful execution of various communication plans, highlighted by the utilization of different campaigns to improve brand awareness and influence stakeholder behavior.

7. Crisis PR Management. Handled crisis PR situations that threatened to adversely affect the overall image of the institution. The successful implementation of these crisis PR campaigns helped completely diffuse the situation or provided the institution with enough breathing space to directly address the root cause of the crisis.

8. TV Production Management. I served as the executive producer, head writer, and liaisons officer of the TV program of the institution aimed at creating stakeholder awareness about the institution's various policies, programs and products.

9. News Writing. I wrote news articles for press release purposes—print, broadcast and online—and newsletter content.

10. Copywriting. I developed content that were used alongside visual elements for print, broadcast and online advertising purposes. These advertising materials were aimed at educating the institution's stakeholders about its policies, programs and projects.

11. Scriptwriting. I worked as the head writer of the institution's TV program, encompassing the show's entire script.

• Mentored junior writers/contributors, fostering their professional development through hands-on guidance and constructive feedback.
• Managed the publication's weekly multimedia page while adhering to strict deadlines and maintaining high-quality standards.
• Delivered article edits on time for reviews and final printing.

• Wrote articles for the following beat assignments: macroeconomy, corporates, stock market, IT, telecom, and energy.
• Developed strong relationships with industry professionals and top-level executives, facilitating interviews and obtaining exclusive information for articles.

• Wrote articles for the following beat assignments: macroeconomy, corporates, stock market, IT, telecom, and energy.
• Developed strong relationships with industry professionals and top-level executives, facilitating interviews and obtaining exclusive information for articles.

• Wrote articles for the following beat assignments: macroeconomy, corporates, stock market, IT, telecom, and energy.
• Developed strong relationships with industry professionals and top-level executives, facilitating interviews and obtaining exclusive information for articles.

• Wrote articles based on key economic indicators, and covered and wrote stories about the stock market

• Covered client events and developed articles for PR purposes
• Assisted in the development of marketing concepts for different campaigns