CARL KENNETH PINTO MARQUESES

Company Overview: The Cloud Marketplace (WeTransact) is SaaS platform based in Europe, designed to simplify the process of publishing and selling software on the Microsoft Marketplace

• Develop, implement, and manage SEM (Search Engine Marketing) strategies across
• Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
• Manages campaigns globally, with a focus on the APAC, EMEA, and Americas regions.
• Use a website identification tool to identify interested visitors. to identify interested visitors.
• Manage and optimize Google Ads campaigns to drive relevant traffic and conversions.
• Manage Meta ad campaigns (Facebook and Instagram), including setting up, optimizing
• Develop and execute LinkedIn ad campaigns targeting specific professional audiences
• Conduct keyword research, competitor analysis, and audience targeting to inform campaign strategies
• Monitor and analyze campaign performance data, providing regular reports and insights to improve our campaigns.
• Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
• A-B tested ad campaigns to optimize performance and drive improved ROI.
• Managed pay-per-click campaigns, increasing click-through rates and conversions.
• Analyzed website data to identify areas of improvement, implementing changes that enhanced user experience.
• Conducted keyword research and analysis, ensuring optimal targeting for organic search rankings.

Company Overview: MCX, Muntinlupa City, Metro Manila Ayala Group of Companies myEntrego App (Entrego) is a digital logistics platform in the Philippines that provides logistics and fulfillment solutions to users nationwide.

• Develop, create, and execute a digital marketing strategy plan across all platforms and channels and helps in lead analysis and generation.
• Oversee and manage digital media planning and buying and identify opportunities to optimize efficiency and effectiveness of campaign and channel performance Prepares and executes Email Marketing campaigns
• Run Sponsored Ads and Digital campaigns that generate leads (Facebook, Instagram, YT, TikTok, etc.), creation of Ads for Google, e-mail marketing, and other social media platforms
• Implement brand exposure techniques, Social Media, Email, SEO, and SEM best practices
• Prepares monthly calendar for all digital platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok) Create copy and design brief for all social media and online platforms
• Update website contents and assets - Involves copywriting, drafting news releases/blogs
• Staying updated with industry trends: Be the market informed about the latest digital marketing trends, technologies, and best practices.
• Content creation and management: developing high-quality content that aligns with the company's brand voice and marketing objectives. This includes creating engaging blog posts, articles, videos, infographics, and other digital assets.
• Regularly analyze digital marketing campaign performance using tools like Google Analytics and other reporting platforms. This includes monitoring key metrics, generating reports, and providing insights and recommendations to optimize campaigns and achieve marketing objectives.

Company Overview: Web Ninja is an Australian based company that provides e-commerce integration for some of the most popular small business accounting solutions across Australia and New Zealand.

• Undertaking competitor research and analyses.
• Conducting market research to establish customer trends and habits.
• Establishing goals and objectives in order to reach our customers through appropriate marketing channels (digital and traditional).
• Building and maintaining relationships with new and existing customers through prospecting and networking.
• Supporting the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning.
• Spearhead and assist the creation, implementation and evaluation of marketing efforts such as but not limited to promos, events, activities, PR efforts to increase users, transactions and sales
• Assisting with the analyses of marketing data, including campaign results,conversion rates, and online traffic in order to improve future marketing strategies and campaigns.
• Promoting brand awareness through marketing efforts.
• Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.
• Planning, development and execution of national digital programs and campaigns, including online advertising, website strategy and design, social media, mobile, and deliverables.
• Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.

Company Overview: JuanCash App is an E-money app powered by Zybi Tech Inc. Offer features such as mobile prepaid loading, fund transfer, bills payment, remittance and more. It comes with a 'Scan-To-Pay' system where a QR code can be utilized by the end-users for sending and receiving money.

• Create, implement, develop and monitor the product’s marketing and communications strategies.
• Work alongside colleagues within Product and IT to develop and maintain a regular and effective schedule for content edit, to help develop and evaluate our app architecture and navigation to ensure a high-quality user experience.
• Review and monitor the effectiveness of online marketing and promotional activity, providing regular reports and analysis on web and digital media usage and trends using Google Analytics and on-line sources, to support future marketing and recruitment activity.
• Proactively ensure website and app’s copy is current and up-to-date. Shall prepare and write copy for app and SNS.
• Provide support and represent the company at internal and external events as and when required.
• Manage all communications touchpoints such as but not limited to email marketing, social media, digital marketing, print media, advertising and public relations
• Spearhead and assist the creation, implementation and evaluation of marketing efforts such as but not limited to promos, events, activities, PR efforts to increase users, transactions and sales
• Manage a marketing function, overseeing the entire marketing team
• Offer creative insights and proof-read marketing collaterals
• Ensure adherence to brand guidelines
• Source suppliers and coordinate on the production of all marketing collaterals
• Prepare monthly and weekly reports
• Perform other related duties that may be assigned from time to time

Company Overview: Headstart Business Solutions Inc. is an IT companies for e-learning and management solutions across the country.

• Generate new business and grow existing business
• Conducts regular fieldwork and gather feedback from customers
• Provide reports for both client and the management
• Assist technical personnel for technical support activities
• Drive the achievement of sales and collection for the entire business unit

Company Overview: OVP Technologies Inc. (Paydro app) is a game show app you can play straight from your phone! Players will participate in a live stream where the show's host asks increasingly hard questions

• Curates marketing materials to advertise and promote developed applications
• Resolves customer technical complaints via email, or other media.
• Administer ad hoc activities to support Marketing and IT organization.
• Answer questions and suggest solutions in relation to services
• Experience in brand planning and creative strategy for clients: Smart, Globe, Coins.ph, Gcash, McDonald’s, J&J, Microsoft, Rebisco, Burger King, Dentsite Philippine, Listerine, Spotify, Wendy’s, SM Corporation
• Providing marketing support by crafting marketing strategies, planning media placements, optimizing of spend across different channels
• Product conceptualization of new features in the app to grow and retain users
• Planning and assisting marketing initiatives with the team to grow user base
• Developing and closing strategic partnerships

Company Overview: University of the East Information Technology Department is basically responsible for all matters related to computer-based information systems of the University, including the design and development of software and the hardware.

• Supports and helps MIS Staffs in the maintenance of the devices of the company
• Install, configure, test, maintain, and monitor end-user workstations and related hardware and software in order to deliver required desktop service levels
• PC Trouble shooting and cable management
• Assists in the handling of the daily administrative operations
• Prepares daily MS Excel System Report