Camille V. Cantuba
Meycauayan,Bulacan
Summary
A goal driven and strategic-minded professional, with 11 years of experience managing Sales Support, Route to Market, Sales Information Data Analysis and Sales Force Automation.
Possess an outstanding ability to build and lead high-performing teams focused on developing profitable sales and implement route to market strategies by identifying market opportunities to achieve collective goals.
Detailed-oriented adept at making critical decision, managing deadlines and conducting team reviews. With expertise in analysis and quantitative problem solving skills.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Senior Marketing Analyst
Ibex Global Solutions Philippines, Inc
Mandaluyong
07.2024 - 02.2025
- Get hands-on with data within SFDC and Marketo to analyze data quality improvement opportunities
- Build and refine segmentation that supports marketing teams on go-to market activities
- Perform research to ensure routing accuracy and lead disposition
- Support ad-hoc Marketing Operations projects
- Oversee day-to-day campaign execution and initiatives
- Examine results and implement improvements
- Managing incoming operations requests and changes to ticket queue
- Assist and facilitate webinar production to ensure consistent quality and customer experience
- Support Revenue, Partner, and Field Marketing teams to execute go-to market campaigns, audience targeting, list segmentation, and list upload
- Work within the Marketing Ops teams to identify and prioritize touchpoints and attributes that support audience segmentation, campaign activation, and measurement
Route-to-Market Manager
ARC Refreshment Corporation
07.2023 - 04.2024
- Handling Sales Force Automation
- Developed enhancements for our Engagia Device
- Help SOCs national to have their own monitoring of Engagia Usage and report it to PSM and DSMs to address usage immediately
- Assisted Sales in database cleansing to fully utilized Engagia
- Assisted in checking Sales Incentive
- Created template for the GTM Masterplan Monitoring to track their volume, Partner Count, Routes and Distribution vs Plan
- Conducted workwiths to DSMs and FSS in PP, MSO and KP in negotiating with applicants and assessment of their capabilities
Sales Support Supervisor
Coca-Cola Bottlers, Philippines, Inc.
Meycauayan, Bulacan
11.2021 - 06.2022
- Prepared range of communication, documents and reports
- Prepared daily and monthly sales volume that will be used for Sales people
- Prepared monthly VIP for sales associates
- Prepared monthly presentation for RSM on their town hall meeting
- Identified issues, analyzed information and provided solutions
Planning and Information Analyst
Coca-Cola Bottlers, Philippines, Inc.
Meycauayan, Bulacan
01.2021 - 10.2021
- Managed forecast accuracy using specific checklist and quality review processes
- Analyzed and track data to prepare forecast and identify trends
- Collaborated cross-functionally with diverse teams in cleaning, assessing and interpreting data
- Contributed to data capture, storage and forecast for analysis projects
- Maintained consistent database security and integrity through logging, audits and transaction monitoring for target setting
Database Administrator
Coca-Cola Bottlers, Philippines, Inc.
Meycauayan, Bulacan
03.2014 - 12.2020
- Worked closely with various departments to verify database
- Performed regular data validation and cleansing, optimizing database quality standards
- Assessed customer needs and modified existing database to meet specified client requirements
Sales Coordinator
Coca-Cola Bottlers, Philippines, Inc.
BGC, Taguig
07.2013 - 02.2014
- Produced daily and monthly sales report informing team on performance and opportunities
- Communicated well with internal customers to grow sales portfolios
- Sought areas to build sales volume for quick, reliable profit increases
- Reported on sales progress and identified requirements to achieve monthly targets
Sales Operation Specialist
Coca-Cola Bottlers, Philippines, Inc.
Malolos, Bulacan
01.2012 - 06.2013
- Organized files to support efficiency and traceability
- Prepared range of written communication, documents and reports
Route-to-Market Engineer – Operations/SFA
Coca-Cola Bottlers, Philippines, Inc.
Otis, Manila
01.2010 - 12.2011
- Developed VMI and collaborated with IT
- Presented and communicated with sales people nationwide
- Conceptualizing, planning, designing, and actual execution of new Distribution Models designed to meet business plans under varying competitive market condition.
- Projects Handled
- RTM Evolution (2013)
- Productively transitioned all functions and system aligned with the new design in GMA
- Project Great (2012)
- Sales team successfully surveyed all outlets in Greater Manila Area with 99% of outlets have geocodes.
- National Sales Force Automation Conversion (2011 – 2012)
- Launched all assigned partners in Visayas and Mindanao. Sales Force Automation KPI’s are achieved. All launched partners are 100% compliant to SFA requirement.
Operational Excellence Engineer
Coca-Cola Bottlers, Philippines, Inc.
Meycauayan, Bulacan
02.2009 - 12.2009
- Projects Handled
- Reduction of Water Usage in CIP (Clean in Place) of Syrup Tanks
- Result: Water Usage was reduced by 89% after the project with annual net benefit of around 35,000 USD
- Reduction of Water Usage Ratio of Line 2 Bottle Washer
- Result: Water Usage Ratio was reduced from 2.2 to 0.86 respectively. Annual benefit of 29,000 USD
- Conducts Motion and Time Study to develop processes to create a Standardized Working Procedure.
- Conducts daily Downtime Analysis and used IE Tools to create quick fixed solution and proposed long term solution during Weekly Steering Committee Meeting.
- Attend weekly Steering Committee Meeting with Senior Management Team and discuss the performance of all Departments with regards to Operational Excellence Execution and OE Project Status.
Education
B.S - Industrial Engineer
Bulacan State University
01.2009
Skills
- Microsoft Office Advance User
- Route to Market Execution
- Ortec Tactical Route Planning
- Systems & Sales Force Automation
- Operational Excellence Practitioner
- SAP
Certification
I hereby certify that the given information is factual and truthful to the best of my knowledge and belief.
Certified By
Camille V. Cantuba
References
- Noel Vergara, Go To Market Senior Manager, Coca Cola Beverages Philippines, Inc., noel.vergara@coca-cola.com.ph, (+63) 9190878410
- Maricel Parado, Sales Support Supervisor, Coca Cola Beverages Philippines, Inc., maricel.parado@coca-cola.com.ph, (+63) 9190876529
- Peter Paul Lopez, National RTM Manager, ARC Refreshment Corporation, peterpaullopez06@gmail.com, (+63) 9178906747
Hobbies and Interests
- Internet Surfing
- Microsoft Excel Problem Solving
- Music
- Movies
- Learning new things
- Reading
Training
- Margin Minder Navigation, Libis, Q.C., 2014-10-10
- Advance Strategic Route Planning, Sta Rosa, Laguna, 2014-01-13
- Advance Strategic Route Planning, Sta Rosa, Laguna, 2010-09-06
- National Sales Force Automation, Coca Cola HO, Manila, 2012-01-31
Timeline
Senior Marketing Analyst
Ibex Global Solutions Philippines, Inc
07.2024 - 02.2025
Route-to-Market Manager
ARC Refreshment Corporation
07.2023 - 04.2024
Sales Support Supervisor
Coca-Cola Bottlers, Philippines, Inc.
11.2021 - 06.2022
Planning and Information Analyst
Coca-Cola Bottlers, Philippines, Inc.
01.2021 - 10.2021
Database Administrator
Coca-Cola Bottlers, Philippines, Inc.
03.2014 - 12.2020
Sales Coordinator
Coca-Cola Bottlers, Philippines, Inc.
07.2013 - 02.2014
Sales Operation Specialist
Coca-Cola Bottlers, Philippines, Inc.
01.2012 - 06.2013
Route-to-Market Engineer – Operations/SFA
Coca-Cola Bottlers, Philippines, Inc.
01.2010 - 12.2011
Operational Excellence Engineer
Coca-Cola Bottlers, Philippines, Inc.
02.2009 - 12.2009
B.S - Industrial Engineer
Bulacan State University