Bysshe Shelly M. Dela Rosa
Taguig
Summary
Results-driven Business Development Manager with over 6 years of experience specializing in securing sponsorships and exhibitors for high-profile B2B events. Proven track record in exceeding revenue targets, establishing strong client relationships, and effectively managing client retention and acquisition. Adept at leveraging industry knowledge and networking skills to drive sales and enhance event success.
Overview
17
17
years of professional experience
9
9
years of post-secondary education
Work History
Business Development Manager
TERRAPINN PTE LTD
10.2018 - Current
- Secure clients for sponsorship and exhibition opportunities for Seamless Asia, a premier B2B fintech event in the region
- Successfully acquired and retained top-tier sponsors such as Alipay+, World First and Ant Group Digital Technologies, HPS, SUNMI, Topwise, Zendesk, EBANX, Discover, Bitstamp, Aramex,TSYS, XC Tech and LexisNexis Risk Solutions for events in 2019, 2023 and 2024
- Achieved notable results during the pandemic by obtaining top-level sponsors including Forter, Xendit, Sompo, LexisNexis Risk Solutions, VWO (Wingify), Zendesk, Thought Machine, AI Rudder, M2P Fintech, S2M, Discover, Rapyd, Ant Group Digital Technologies, Alibaba Cloud and Jumio for local Seamless virtual events
- Exceeded revenue targets for various virtual events, including Seamless Philippines 2019 (50.53% of total revenue, 96% new accounts), Seamless Indonesia (116K vs
- 60K target) and Seamless Australia (49,500 vs
- 20K target)
- Contributed 36% of sales on Seamless Asia 2023 out of 5 sales managers
- Contributed 36% of sales on Seamless Asia 2024 out of 3 sales managers
- Attends various local and international conferences and trade shows, securing an average of 3 top-tier sponsors and 8 exhibitors per business trip
- Engages with key influencers and decision-makers in client meetings to expedite account closure process
- Conducts prospecting via LinkedIn and cold calling with a KPI of 10-15 new prospects daily, focusing on competitors and market opportunities
- Managers client retention and winback with an average retention rate of 42% and 12% winbacks
- Develops sales reports and data analysis to guide marketing strategies and improve event performance.
Delegate Sales Executive
TERRAPINN PTE LTD
05.2015 - 09.2018
- Secured delegate attendance for events and reached out to previous clients to sell event passes
- Managed inbound leads and focused on client retention and winback strategies.
Senior Customer Service Representative
CONCENTRIX INC.
11.2007 - 12.2014
- Delivered support for business accounts, enhancing overall client satisfaction
- Conducted auditing and quality assurance tasks for 2 years ensuring high service standards.
Education
Tertiary -
Jose Rizal University
01.2000 - 04.2004
Secondary - undefined
La Consolacion College Pasig
01.1996 - 04.2000
Skills
Client Acquisition and Retention
Sales Strategy and Revenue Generation
Event Sponsorship and Exhibition Management
Prospecting and Lead Generation
Networking and Relationship Building
Data Analysis and Reporting
Effective Communication and Negotiation
References
Available upon request
Timeline
Business Development Manager
TERRAPINN PTE LTD
10.2018 - Current
Delegate Sales Executive
TERRAPINN PTE LTD
05.2015 - 09.2018
Senior Customer Service Representative
CONCENTRIX INC.
11.2007 - 12.2014
Tertiary -
Jose Rizal University
01.2000 - 04.2004
Secondary - undefined
La Consolacion College Pasig
01.1996 - 04.2000
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