BRYLE SURALTA
Quezon City, Metro Manila,00
Summary
Editor, Content Writer, SEO Specialist
Overview
8
8
years of professional experience
Work History
Content Development Specialist
Asian Eye Institute, Inc.
09.2024 - Current
- Conducted regular competitor analysis to identify opportunities for differentiation and innovation in content creation in the ophthalmological and optical sector.
- Produced original, creative content for promotional advertisements and marketing materials.
- Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
- Strengthened content through proofreading and editing, as well as applying best SEO practices.
Section Editor
Esquire Philippines
04.2022 - Current
- Wrote and edited stories, advertorials, social media microcopies, and more, primarily covering arts and culture, travel, luxury lifestyle, news, and homes.
- Championed new story ideas, leading brainstorming sessions that resulted in fresh perspectives for the publication''s coverage.
- Worked with graphic artists, videographers, post-production team members, and other specialists to produce captivating and successful content fo website, Instagram, Facebook, YouTube, TikTok.
- Utilized SEO techniques to optimize content for search engine rankings.
Property Content Writer
Ohmyhome Philippines
05.2021 - 03.2022
- Played key role in marketing planning and review sessions, working with a resourceful team to elevate quality of content and designs for apps, websites, and other digital products.
- Enhanced website traffic by creating engaging and shareable real estate-related blog posts, articles, and social media content.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
Senior Content Writer/Media Buyer
Nanoninth, Inc./Fire Ads Media
11.2020 - 05.2021
- Wrote lifestyle articles and native advertisements for Fire Ads Media clients
- Monitored content data for clients' multiple accounts through Google Analytics, Yoast, Quill, and more
- Negotiated and purchased ad space and time for multiple accounts and their respective target audiences
- Increased brand visibility by consistently producing high-quality, SEO-optimized content.
Project Officer and Researcher
National Commission for Culture and the Arts
11.2019 - 10.2020
- Conducted and submitted qualitative research reports to the division chief, Office of the President, and other relevant stakeholders.
- Increased team productivity with regular monitoring, feedback sessions, and performance evaluations.
- Coordinated numerous small- and large-scale projects to meet client requirements.
- Gathered and organized supporting materials for meetings and project updates.
Staff Writer
PeopleAsia Magazine
09.2018 - 10.2019
- Wrote, edited, and proofread engaging stories, advertorials, and other microcopies for print, advertising, and website.
- Assisted with social media promotion efforts, driving traffic to published articles and boosting site visibility.
- Consistently met tight deadlines under pressure while maintaining high levels of accuracy in writing style.
Associate Copywriter/SEO Writer
Affinity Express, Inc. Philippines
06.2017 - 08.2018
- Crafted entire website pages and blogs for more than 100 clients across multiple accounts such as GoDaddy, Wix, and more. This included creating content for small business owners, artists, politicians, and non-profit organization operators in the United States, United Kingdom, Australia, and New Zealand.
Education
Bachelor of Arts - Journalism
Colegio De San Juande Letran
05.2017
Skills
- Editorial, feature, and opinion writing
- Keyword research
- Multimedia production
- Content strategy
- Conversion optimization
- Competitor analysis
- Content curation
- Web analytics
- Social media expertise
- Brand consistency
- Social media content campaigns
- Visual storytelling
Profile
Editor, Content Writer, Digital Marketer
Timeline
Content Development Specialist
Asian Eye Institute, Inc.
09.2024 - Current
Section Editor
Esquire Philippines
04.2022 - Current
Property Content Writer
Ohmyhome Philippines
05.2021 - 03.2022
Senior Content Writer/Media Buyer
Nanoninth, Inc./Fire Ads Media
11.2020 - 05.2021
Project Officer and Researcher
National Commission for Culture and the Arts
11.2019 - 10.2020
Staff Writer
PeopleAsia Magazine
09.2018 - 10.2019
Associate Copywriter/SEO Writer
Affinity Express, Inc. Philippines
06.2017 - 08.2018
Bachelor of Arts - Journalism
Colegio De San Juande Letran
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