BRYLE B. SURALTA
Quezon City
Summary
Experienced content development and branding professional with a successful track record of producing engaging and impactful materials. Adept at collaborating within teams to drive projects to successful completion of various projects and campaigns. Skilled in content strategy, social media management, competitor analysis, and digital marketing. Known for flexibility, reliability, and results-driven mindset.
Overview
8
8
years of professional experience
Work History
Brand Planning Supervisor
Stotsenberg Leisure Park and Hotel Corporation
04.2025 - Current
- Branding management for planning the company's annual, quarterly, and monthly integrated marketing plans for the local market based on brand strategy.
- Responsible for brand image promotion planning, activity theme creative writing and promotion, advertising creative design, and assisting in execution work.
- Overall planning and promotion planning of various brand activities, such as brand ambassadors/brand endorser, generating effective media strategies, and expanding brand influence.
- Maintained consistency in project documentation across all team members by establishing standards for reporting procedures.
Editor/Producer
Esquire Philippines
04.2022 - 09.2024
- Wrote and edited 50 monthly stories, plus advertorials, social media microcopies, and more, primarily covering arts and culture, travel, luxury lifestyle, news, and homes.
- Generated on average six million views a month by publishing top features on business, art, celebrities, and news.
- Championed SEO campaigns dedicated to ultra-high-net-worth individuals and luxury fashion.
- Utilized best SEO techniques and tools like ChartBeat, Keywordtool, Yoast, Quill, and Google Analytics, to optimize content for search engine rankings.
- Worked with graphic artists, videographers, post-production team members, and other specialists to produce captivating and successful content for websites, Instagram, Facebook, YouTube, and TikTok.
Property Content Writer
Ohmyhome Philippines
05.2021 - 03.2022
- Played key role in marketing planning and review sessions, working with a resourceful team to elevate quality of content and designs for apps, websites, and other digital products.
- Enhanced website traffic by creating engaging and shareable real estate-related blog posts, articles, and social media content.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
Senior Content Writer/Media Buyer
Nanoninth, Inc./Fire Ads Media
11.2020 - 05.2021
- Wrote lifestyle articles and native advertisements for Fire Ads Media clients
- Monitored content data for clients' multiple accounts through Google Analytics, Yoast, Quill, and more
- Negotiated and purchased ad space and time for multiple accounts and their respective target audiences
- Increased brand visibility by consistently producing high-quality, SEO-optimized content.
Project Officer and Researcher
National Commission for Culture and the Arts
11.2019 - 10.2020
- Conducted and submitted qualitative research reports to the division chief, Office of the President, and other relevant stakeholders.
- Increased team productivity with regular monitoring, feedback sessions, and performance evaluations.
- Coordinated numerous small- and large-scale projects to meet client requirements.
- Gathered and organized supporting materials for meetings and project updates.
Staff Writer
PeopleAsia Magazine
09.2018 - 10.2019
- Wrote, edited, and proofread engaging stories, advertorials, and other microcopies for print, advertising, and website.
- Assisted with social media promotion efforts, driving traffic to published articles and boosting site visibility.
- Consistently met tight deadlines under pressure while maintaining high levels of accuracy in writing style.
Associate Copywriter/SEO Writer
Affinity Express, Inc. Philippines
06.2017 - 08.2018
- Crafted entire website pages and blogs for more than 100 clients across multiple accounts such as GoDaddy, Wix, and more. This included creating content for small business owners, artists, politicians, and non-profit organization operators in the United States, United Kingdom, Australia, and New Zealand.
Education
Bachelor of Arts - Journalism
Colegio De San Juande Letran
05.2017
Skills
- Brand management
- Budget development
- Demand forecasting
- Multimedia production
- Content strategy
- Conversion optimization
- Competitor analysis
- Content curation
- Web analytics
- Social media expertise
- Brand consistency
- Social media content campaigns
- Visual storytelling
Timeline
Brand Planning Supervisor
Stotsenberg Leisure Park and Hotel Corporation
04.2025 - Current
Editor/Producer
Esquire Philippines
04.2022 - 09.2024
Property Content Writer
Ohmyhome Philippines
05.2021 - 03.2022
Senior Content Writer/Media Buyer
Nanoninth, Inc./Fire Ads Media
11.2020 - 05.2021
Project Officer and Researcher
National Commission for Culture and the Arts
11.2019 - 10.2020
Staff Writer
PeopleAsia Magazine
09.2018 - 10.2019
Associate Copywriter/SEO Writer
Affinity Express, Inc. Philippines
06.2017 - 08.2018
Bachelor of Arts - Journalism
Colegio De San Juande Letran
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