Brian Paul B. Magbanua
Sales, Marketing and Business Development Professional
Butong, Quezon, Bukidnon
Summary
Strategic sales and marketing leader with over a decade of experience scaling high-growth B2B companies across the outsourcing, SaaS, IT Products, and digital services sectors. Built revenue engines from the ground up, driving 20%–30% YoY revenue growth while expanding operations across North America, EMEA, and APAC.
Combines commercial instinct with operational discipline to deliver repeatable growth. Adept at bridging the gap between strategy and execution through data-driven GTM planning, outbound system design, and sales team performance enablement. A proven catalyst for client acquisition, brand expansion, and long-term account growth.
Overview
11
11
years of professional experience
Work History
Director of Sales and Marketing
Ellora BPO
Clark, Pampanga
01.2020 - 03.2025
- Spearheaded go-to-market strategy and built outbound engine from the ground up, scaling pipeline from <$20K to >$500K per month within 18 months across US, LATAM, EMEA, and APAC clients.
- Delivered consistent 20%–30% YoY revenue growth by implementing segmentation strategies, revitalizing marketing campaigns, and aligning GTM efforts across sales and marketing departments.
- Recruited, trained, and led a team of 30 SDRs and 8 Sales Managers, implementing coaching frameworks that increased team-wide quota attainment by over 40%.
- Designed and launched omni-channel campaigns—integrating SEO, LinkedIn outreach, telemarketing, and personalized email workflows—that increased MQL-to-SQL conversion by 3.4x.
- Personally closed $50K/month while enabling team performance toward $500K/month targets, achieving 85%+ average quota attainment across 18 months.
- Established customized sales playbooks and industry-specific outreach templates for US, UK, and ANZ markets, increasing reply and meeting booking rates by 28%.
- Implemented a client onboarding workflow that cut time-to-first-value by 45% and improved client retention within the first 90 days by 32%.
- Partnered with finance and operations to optimize pricing models and CAC/CLTV ratios, boosting gross margin by 15% while scaling client acquisition efforts.
Senior Inside Sales Manager
Callbox Inc
Davao City
08.2016 - 01.2020
- Led inside sales operations focused on new client acquisition for Callbox, targeting SMEs and enterprise firms across North America, APAC, and EMEA.
- Achieved an average of 120% of monthly quota, generating $80K–$100K in new revenue per month through high-conversion outbound campaigns.
- Managed and coached a team of 15 sales representatives, increasing team conversion rate by 37% and improving average deal size by 22%.
- Streamlined sales workflows and introduced lead scoring mechanisms, reducing lead response time by 55% and increasing qualified lead throughput by 2.6x.
- Collaborated with the executive team to refine Callbox's GTM strategy, focusing on vertical-specific messaging and solution selling, which improved win rates by 18%.Mentored 10 campaign specialists in consultative selling and outbound cadences, producing 3 internal promotions and 2 new team leads within 6 months.
Head of Growth
Offsourcing Philippines, Inc
Davao City
01.2016 - 08.2016
- Led end-to-end execution of integrated marketing campaigns for international clients, driving a 20% lift in bookings across three quarters.
- Developed outbound sales messaging tailored to industry verticals, improving meeting acceptance rates by 24%.
- Advocated for SEO and LinkedIn-based prospecting, launching training for internal teams that doubled digital lead sources within 60 days.
- Created cross-sell and upsell matrices for B2B clients, resulting in a 22% increase in average order value across mid-market accounts.
Sales Supervisor
AT&T Billing and Sales, VXI Global Holdings
Davao City
02.2015 - 12.2015
- Supervised a team of 10+ outbound agents, achieving a 135% average attainment of weekly sales targets.
- Created sales playbooks and rebuttal scripts that boosted conversion rates by 30%.
- Monitored KPIs and conducted weekly performance reviews, improving team close rates by 25%.
Subject Matter Expert
AT&T UVERSE ICM
Davao City
12.2014 - 02.2015
- Trained and supported over 50 frontline agents in handling complex technical and billing issues.
- Streamlined escalation handling procedures, reducing average resolution time by 40%.
- Collaborated with QA teams to improve compliance and customer satisfaction, raising CSAT scores by 22%.
Senior Customer Service Representative, NETSPEND
Sutherland Global Services
Davao City
06.2014 - 12.2014
- Handled over 100 financial service calls daily with a 97% first-contact resolution rate.
- Promoted and cross-sold NetSpend services, contributing to a 20% increase in account usage.
- Recognized as top performer for maintaining high accuracy in billing issue resolution and client retention.
Education
Bachelor of Science - Chemistry
Central Mindanao University
Maramag, Province Of Bukidnon, Philippines 8714 04.2001 -
High School Diploma -
Busco Academy
Quezon, Province Of Bukidnon, Philippines 8715 04.2001 -
Skills
B2B Lead Generation & Conversion Strategy
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Additional Information
Date of Birth: February 9, 1994
Place of Birth: Salawagan, Quezon, Bukidnon, Philippines 8715
Gender: Male
Age: 31
Height: 5’7”
Marital Status: Married
Religion: Iglesia Ni Cristo / Church Of Christ
Quote
There’s no reality except the one contained within us. That’s why so many people live an unreal life. They take images outside them for reality and never allow the world within them to assert itself.
Hermann Hesse
Timeline
Director of Sales and Marketing
Ellora BPO
01.2020 - 03.2025
Senior Inside Sales Manager
Callbox Inc
08.2016 - 01.2020
Head of Growth
Offsourcing Philippines, Inc
01.2016 - 08.2016
Sales Supervisor
AT&T Billing and Sales, VXI Global Holdings
02.2015 - 12.2015
Subject Matter Expert
AT&T UVERSE ICM
12.2014 - 02.2015
Senior Customer Service Representative, NETSPEND
Sutherland Global Services
06.2014 - 12.2014
Bachelor of Science - Chemistry
Central Mindanao University
04.2001 -
High School Diploma -
Busco Academy
04.2001 -
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