BENNET CAPARAS
Marikina City, Metro Manila,00
Summary
Experienced marketing professional seeking a challenging position to expand learnings, knowledge, and skills. Dedicated and driven with a passion for creating impactful marketing strategies. Proven ability to analyze market trends and develop innovative campaigns that drive brand awareness and increase customer engagement. Committed to delivering exceptional results and contributing to organizational success.
Overview
24
24
years of professional experience
Work History
Group Product Manager
Unilab
04.2024 - Current
- Manages Anti Infective, Gastro, Asthma and Cough therapeutic portfolio of Pediatrica.
- Leads the team in managing their brands to ensure share grab in both sales and prescriptions.
- Guides the team in regular collaboration with demand team, supply, trade marketing, sales and channel development, business development, medical affairs, portfolio team, business intelligence, field operations group and external suppliers.
- Leads cyclical cascades, taskforce planning teams, and divisional projects
- Participates in annual division budget planning.
- Conducts regular project list monitoring with team and coaches them to develop skills for career growth.
Product Manager – Segment Head
Unilab
09.2021 - 03.2024
- Product Manager - Segment head of Pediatrica’s Gastro, Anti-Infective, CNS and Somatics products. Manages 4 brand managers in the team.
- Primary work includes portfolio and category management. Leads the team in formulating Brand plans, program development, cascade, implementation and monitoring. Coordination and cascade to Field Operations Group, aligns with different enablers and departments such as trade marketing group, S&CD, demand management group, business development group, R&D, Supply planning and Medical Department.
- Work also includes project management of special and divisional projects like channel coordination, team lead for task forces, marketing activities, brand, segment and category special programs, company organized CMEs and KOL management.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
Assistant Product Manager
Unilab
01.2016 - 09.2021
- Manages 4 Anti Infective brands of Pediatrica
- Primary work includes brand management, formulation of Marketing plan, program development, cascade, implementation and monitoring.
- Coordination and alignment with Field Operations Group and different enablers and departments such as trade marketing group, S&CD and assigned distributors, demand management group, business development group, R&D, Supply planning and Medical Department.
- Work also includes special and divisional projects like channel coordination, team lead for marketing activities in local conventions, brand/segment and category special programs, foreign trips and KOL management
- Megabrand award 2019
Product Associate
Unilab
02.2013 - 12.2015
- Manages 3 Anti Infective brands of Pediatrica
- Primary work includes brand management, formulation of Marketing plan, program development, cascade, implementation and monitoring.
- Coordination and alignment with Field Operations Group and different enablers and departments such as trade marketing group, S&CD and assigned distributors, demand management group, business development group, R&D, Supply planning and Medical Department.
- Work also includes special and divisional projects like channel coordination, team lead for marketing activities in local conventions, brand/segment and category special programs, company organized local CME and KOL management.
- Consistent performer as brand manager
District Manager
Unilab
01.2008 - 01.2013
- Manages business in an area in GMA Region
- Responsibilities include supervision of nine Territory Managers; monitoring of area and account sales and product availability; program development, implementation and evaluation; servicing of business partners, allied professionals and corporate superiors; building harmonious business partner (MD) relations; Monitoring of Territory reports; On the job learning, monitoring of MD coverage, provide regular sales updates to the team; coaching and counseling, manages differences within the team; inputs to Marketing on competitors activities; Maintaining the area's product mix through sales and market shares; coordinates with different divisional support departments and other Unilab Divisions and departments
- Regional DM of the year and High Performance awardee
Professional Service Representative
Unilab
06.2000 - 12.2007
- Territory management, MD Coverage, establishing MD relations, promotion of Pediatrica brands in the assigned territory, creation and development of territory programs, implementation and monitoring and administrative requirements
- Territory Assignment -Quezon City - Philippine Children's Medical Center, VMMC, NKTI, PHC, Capitol Medical Center and territorials - 2000-2003
- Provincial Assignment - Quezon province and Marinduque - 2004-2007
Education
Bachelor of Science - Major in Marketing Management
San Beda College
Manila, Metro Manila, Philippines03.1999
High School Diploma -
University of The Philippines Integrated School
Quezon City, Metro Manila, Philippines01.1995
Elementary -
University of The Philippines Integrated School
Quezon City, Metro Manila, Philippines01.1991
Skills
- Microsoft Word
- Excel
- PowerPoint
Personal Information
- Date of Birth: 02/04/78
- Gender: Male
- Marital Status: Married with 4 lovely kids
References
Available upon Request
Recenttrainings
- SWOT Analysis and KBI, Sept. 2024
- Marketing Transformation, July 2024
- Lead through conversations, Sept 2023
- Leading Change, June 2022
- Coaching for Peak Performance, March 2022
- Data Storytelling, August 2021
- 7 Habits of Highly Effective People, November 2020
- Braving Empathy, February 2020
Timeline
Group Product Manager
Unilab
04.2024 - Current
Product Manager – Segment Head
Unilab
09.2021 - 03.2024
Assistant Product Manager
Unilab
01.2016 - 09.2021
Product Associate
Unilab
02.2013 - 12.2015
District Manager
Unilab
01.2008 - 01.2013
Professional Service Representative
Unilab
06.2000 - 12.2007
Bachelor of Science - Major in Marketing Management
San Beda College
High School Diploma -
University of The Philippines Integrated School
Elementary -
University of The Philippines Integrated School
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