BENLUZO R. CASPE
MERCHANDISER
Summary
PROFESSIONAL SUMMARY
Dynamic Merchandiser with proven expertise in merchandise planning and visual merchandising, honed at Philippine Wine Merchants. Excelled in enhancing customer satisfaction and driving sales through strategic inventory management and engaging promotional campaigns. Known for being friendly, outgoing, and adept at vendor relations, significantly
contributing to marketing initiatives and stock optimization.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
Work History
Merchandiser
Philippine Wine Merchants
05.2017 - 08.2024
- Manages wine and liquor displays, ensuring proper organization and visual appeal.
- Conducts inventory checks, restocking products and monitoring stock levels.
- Ensures accurate pricing, labeling, and FIFO (First In, First Out) rotation.
- Assists customers by providing basic wine recommendations and product knowledge.
- Supports promotional events, wine tastings, and seasonal marketing campaigns.
- Coordinates with store managers and suppliers for timely product deliveries.
Merchandiser
Madison Square Marketing Inc.
11.2012 - 04.2017
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Verified products appeared at correct locations in proper quantities.
- Enhanced customer satisfaction by providing product knowledge and recommending suitable items based on individual needs.
- Managed product displays, inventory, and stock replenishment.
- Ensured proper labeling and arrangement of merchandise for enhanced visibility.
- Assisted in sales promotions and implemented marketing strategies.
Education
High School Diploma -
06.2006 - 03.2010
Associate of Science - Computer Technician (Vocational Course)
06.2010 - 03.2012
Skills
Stock replenishment
PERSONAL INFORMATION
Age: 34
Gender: Male
Marital Status: Married
Religion: Roman Catholic
Nationality: Filipino
Additional Information
Jonathan Mary – Coordinator, Philippine Wine Merchants | 📞 0906-490-5170
Edwin Cristal – Key Account Executive, Philippine Wine Merchants | 📞 0917-189-0309
Jose Adanza – Warehouse Supervisor, Wine Hub Inc. | 📞 0975-122-5093
Timeline
Merchandiser - Philippine Wine Merchants
05.2017 - 08.2024
Merchandiser - Madison Square Marketing Inc.
11.2012 - 04.2017
Datamex Institute of Computer Technology - Associate of Science, Computer Technician (Vocational Course)
06.2010 - 03.2012
Sagkahan Elementary School - High School Diploma,
06.2006 - 03.2010
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