Summary
Overview
Work History
Education
Skills
Timeline
Generic
Beng Calma-Alcazaren

Beng Calma-Alcazaren

PASIG CITY,Metro Manila

Summary

Currently Managing Director at the University of Asia and the Pacific (UA&P) handling Corporate Communications Office and the Public and International Affairs, my main role is to spearhead the University’s enrolment targets, public affairs and internationalization efforts. Prior to this, I was Group Account Director at Publicis JimenezBasic (PJB) handling a diverse set of accounts namely Lucky Me!, Burger King, Jollibee, Coca-Cola, Minute Maid, SkinWhite, COL Financial, etc. While working in the agency, I received several accolades namely Creative Director’s Choice for Best in Accounts Service, Lion-Heart finalist at the Contagious Tribe Awards led by Publicis Worldwide France, and Finance Director’s nominee choice for Best in Accounts Service.

Overview

25
25
years of professional experience

Work History

Managing Director

University of Asia and the Pacific
08.2015 - Current
  • Oversaw operations for the Corporate Communications Office and Public and International Affairs and provided corrective feedback to achieve daily and long-term goals.
  • Strengthened client relationships with regular communication, timely project delivery, and high-quality services.
  • Successfully launched the Six-Year Integrated Program for School Year 2016-2017 during a critical transition from basic education to the K-12 curriculum.
  • Managed media, public relations and crisis communications issues with swiftness and brevity during the pandemic period.

Group Account Director

Publicis JimenezBasic
07.2003 - 08.2015
  • Identified opportunities for upselling additional services to existing clients, generating increased revenue without compromising client satisfaction levels.
  • Obtained client buy-in for new proposals using polished and professional presentations.
  • Managed a diverse set of clients, namely Monde Nissin, Jollibee, Coca-Cola, SkinWhite, COL Financial, and Westmont Pharmaceuticals, having been part of notable account pitches that the agency won, such as Minute Maid, Burger King, and Appebon Kid.

Marketing & Sales Associate and Publicity Writer

GMA Network
01.2002 - 07.2003
  • Built relationships with the media and press to promote the network's television shows.
  • Developed copy and content to feed to the media.
  • Coordinated with creatives and clients for the development, execution and launch of branded campaigns within the network.

TV Host

Living Asia (formerly Lakbay TV travel channel)
01.2001 - 06.2002
  • Served as on-camera host for a lifestyle travel show that showcased the country's top destinations.

Education

Master of Arts - Communication Major in Integrated Marketing Communications (IMC)

UA&P
Pasig, Metro Manila
06-2001

High school -

Poveda
Quezon City
06.1996

Grade school -

Poveda
Quezon City
06.1992

Skills

  • Account management
  • Events management
  • Project management
  • Staff management
  • Teamwork and collaboration
  • Client relationships
  • Sales and marketing
  • Public relations
  • Copywriting
  • Team collaboration

Timeline

Managing Director

University of Asia and the Pacific
08.2015 - Current

Group Account Director

Publicis JimenezBasic
07.2003 - 08.2015

Marketing & Sales Associate and Publicity Writer

GMA Network
01.2002 - 07.2003

TV Host

Living Asia (formerly Lakbay TV travel channel)
01.2001 - 06.2002

Master of Arts - Communication Major in Integrated Marketing Communications (IMC)

UA&P

High school -

Poveda

Grade school -

Poveda
Beng Calma-Alcazaren