Ben Yu

• Leads channel innovation initiatives for Samsung Electronics Philippines Corporation (SEPCO), driving Go-to-Market (GTM) strategies, stakeholder engagement, and consumer-centric solutions to achieve business growth and operational excellence
• Launched Samsung Finance+ in the Philippines, scaling operations from 25 pilot stores to over 1,000 stores nationwide
• Drove 1.8x growth in volume sales and 1.6x growth in value sales (Dec 2024) by improving conversion rates and enhancing consumer affordability
• Streamlined processes through system upgrades, boosting customer experience and operational efficiency
• Collaborated with regulatory and risk teams to ensure compliance and implement effective risk mitigation strategies
• Partnered with C-level stakeholders to align on strategic direction, performance metrics, and expansion plans
• Led the onboarding and integration of 518 sub-dealers into the SConnect Order Taking Module, stabilizing platform usage and driving engagement
• Achieved a 171.58% sell-through growth
• Reduced Out of Stock (OOS) rates from 4% to 3% and improved Order-to-Delivery Lead Time (OTDL) from 6 days to 4 days
• Developed a Power BI dashboard for real-time analytics and established an L2/QA support team to enhance operational performance
• Engaged with regional teams, partners, and HQ to align goals and deliver results

• Led Field Force & Retail Operations Management for Visayas & Mindanao

Key Functions:

• Developed localized strategies based on shopper insights to drive sell-out and market share
• Collaborated with Sales Team to convert data into channel strategies and optimize retail investments for strong market presence
• Initiated O2O activations to attract local markets and increase sales
• Ensured quality and performance of field force with clear standards and monitoring
• Drove seamless execution of NPLs and promotions, working closely with sales and field force teams
• Led retail asset deployment and serves as the SBU Retail Marketing lead

Awards Received:

• Rising Star Award: Recognized for exceptional performance (Q2 IM Virtual Townhall, July 2021)
• Value Award Nominee: Acknowledged for impactful contributions (Q3 IM Virtual Townhall, Oct 2021)
• Rookie of the Year: Awarded for outstanding first-year performance (IM Year-End Awards, Dec 2021).

• Drives 100% execution of programs for MT, RKA, and Wyeth through Area Trade Managers and Key Account Managers
• Acts as the main contact for Head Office, Marketing, and Category teams for regional activations
• Supports the Regional Sales Head in aligning strategic plans for execution
• Manages and updates regional planning databases, and monitors budget allocation
• Provides performance updates on key customers and channels, focusing on KPIs like OOS and SOS
• Ensures effective shelf-level activations in collaboration with Merchandising Teams
• Aligns with distributor execution personnel for smooth implementation.

• Streamlined distribution processes for improved efficiency and reduced delivery times.
• Managed one of Wyeth's Top Distributors - Tagle Marketing in South Mindanao

• Led Regional Key Accounts Management and engagement for Visayas and Mindanao Key Supermarkets to drive shelf-level Availability, Visibility, and Accessibility.
• Recognized as the Most Outstanding Key Account Manager by one of the Top Regional Supermarket Chains - New City Commercial Center.

• Develops brand-building and demand generation initiatives for Nestlé Infant Nutrition Premium milks
• Drives consumer engagement through impactful trade, consumer, and digital activations to boost brand awareness, loyalty, and consideration
• Supports above-the-line initiatives by creating medical communications and activations to educate healthcare professionals and encourage brand recommendations when breastfeeding is not possible.