Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Timeline
Generic

Babe Ruth Aluad

-
1731 Cuyegking St. Pasay,NCR

Summary

Marketing and Corporate Communications Associate with more than five (5) years of successful experience in developing and implementing marketing strategies. Recognized consistently for performance excellence and contributions to success in the business industry.

Overview

4
4
years of post-secondary education
5
5
years of professional experience

Work History

Marketing and Corporate Communications II

United Coconut Planters Life Assurance Corporation (Cocolife)
Makati
06.2021 - Current

Marketing Planning Associate I

United Coconut Planters Life Assurance Corporation (Cocolife)
Makati
06.2018 - 05.2021

Marketing Planning Assistant

United Coconut Planters Life Assurance Corporation (Cocolife)
Makati
02.2016 - 06.2018

Education

Bachelor of Arts - General Mass Communication

Pamantasan Ng Lungsod Ng Maynila
Intramuros, Manila
07.2011 - 04.2015

Skills

Screening, evaluation and implementation of corporate donations and sponsorships

Development of press releases and feature articles

Media liason for publication of corporate press releases

Development of advertising materials and marketing collaterals

Development of marketing plans for new products/packages/niches

Implementation of Corporate Social Responsibility Programs

Copy writing of collaterals

Accomplishments

  • Collaborated with team of Sindikato Agency in the development of the new branding of Cocolife: Believing in the Filipino "Kiefer Ravena' video Ad
  • Handled the implementation of Corporate Social Responsibility Programs: Colors of Life- A Student Painting Competition, DepEd Brigada Eskwela and DepEd Palarong Pambansa from 2015 to 2019, and UP College of Law LLM Program.
  • Assisted the development and implementation of the following projects:

- Easy Rock 96.3 After-Work Mall Tour advertisement

- MPBL Davao Occidental Tigers Basketball Team sponsorship

- Isumbong Mo Kay Tulfo sponsorship

- Tanghalang Pilipino sponsorship

- Miss Earth Philippines sponsorship

- LUAP and PMA activities

- Presidents Reports

- Company Anniversary

Additional Information

Character References will be provided upon request.

Timeline

Marketing and Corporate Communications II

United Coconut Planters Life Assurance Corporation (Cocolife)
06.2021 - Current

Marketing Planning Associate I

United Coconut Planters Life Assurance Corporation (Cocolife)
06.2018 - 05.2021

Marketing Planning Assistant

United Coconut Planters Life Assurance Corporation (Cocolife)
02.2016 - 06.2018

Bachelor of Arts - General Mass Communication

Pamantasan Ng Lungsod Ng Maynila
07.2011 - 04.2015

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