Aubrey Reyes Cabales
BUSINESS DEVELOPMENT MANAGER
General Trias
Summary
Experienced with identifying market opportunities and driving business growth. Utilizes strategic thinking and effective negotiation skills to establish beneficial partnerships. Track record of leading successful business development initiatives and fostering collaborative team environments.
Accomplished Development Manager with innovative leadership style and expertise in brand positioning strategies. Outstanding sales and marketing talents to manage product-related budgets. Great influencing and communication strengths.
Overview
15
15
years of professional experience
Work History
Business Development Manager
Century Pacific Food Inc.
09.2023 - Current
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of our products and services.
- Launched new product lines by conducting extensive competitor analysis and identifying gaps in existing market offerings.
- Coordinated with product development teams to ensure offerings met market demands and client expectations.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
Assistant Merchandising Manager
Waltermart Supermarket Inc.
03.2023 - 08.2023
- Assist Merchandise Manager in production planning, development and execution activities.
- Resolve production and development issues in a timely manner.
- Monitor everyday sales and generate sales report for management.
- Assist in merchandise pricing and sales promotion activities to meet business goals.
- Supervise flow of merchandise to sales floor.
- Develop merchandising displays for sales floor.
- Order and adjust stock levels accurately.
- Recommend merchandising concepts and ideas to meet sales target.
- Communicate with vendors and counterparts for factory sourcing, capacity planning, order allocation, and costing analysis.
- Department: Merchandising
Buyer
Robinsons Handyman Inc.- PET LOVERS CENTRE
05.2018 - 09.2022
- Identify customer preferences and forecast consumer trends.
- Evaluate supplier options according to prices, quality etc. and determine the best choices.
- Discover and purchase new products and check the quality and popularity of those already on our shelves.
- Negotiate terms of agreements to achieve the best deal for our company.
- Ensure the timely delivery of products and compliance with the contracts of purchase.
- Monitor stock levels and make plans for buying within budget.
- Create reports on sales, budgets and customer satisfaction and adjust your strategies accordingly.
- Forge and maintain trust relationships with suppliers to promote fair dealing.
- Attend events, fairs and exhibitions to remain up-to-date with the market’s trends.
- Department: Merchandising
Category Merchandise Manager
International Toy World Inc. – PET EXPRESS
09.2015 - 06.2016
- Researching suppliers.
- Comparing and evaluating supplier offers.
- Negotiating contract terms and pricing.
- Tracking orders and ensure smooth delivery.
- Assessing and monitoring the quality of products and stock levels.
- Entering data into order portals and customer relationship management systems.
- Department: Merchandising
Franchise Relations Officer
MakeYouRich Inc.
01.2014 - 01.2015
- Managing and producing Development agreements, Franchise Agreements and amendments.
- Maintain files for all development agreements and franchise Agreements.
- Ensure all signed agreements are forwarded to appropriate Departments.
- Maintain and update all franchise contact lists and directories.
- Coordinate Franchise lease submission and compliance.
- Maintain and organize all franchise support documents.
- Be the franchise point person for the intranet. Ensure all information is up to date and all resources are organized and uploaded.
- Department: Franchising Department
2nd Assistant Manager
Joreff Corp- Mcdonald’s Sta. Ana, Manila
02.2011 - 08.2014
- Responsible in doing crew schedules.
- Responsible in computing crew payroll.
- Responsible in doing inventory of product and receiving deliveries.
- Responsible in Managing the day and graveyard shift.
- Department: Operations Department
Education
Bachelor of Science - Nutrition And Food Technology
Technological University of The Philippined
Manila, Metro Manila, Philippines 04.2001 -
Skills
Negotiation & Persuasion: Ability to close deals and create win-win outcomes
Relationship Management: Building and maintaining trust with clients, partners, and stakeholders
Strategic Thinking: Identifying new markets, trends, and growth opportunities
Communication: Strong verbal, written, and presentation skills
Sales & Prospecting: Proficiency in lead generation, pipeline management, and CRM software
Research & Data Analysis: Analyzing market data to inform strategic decisions
Project Management: Handling multiple projects, deadlines, and competing priorities
Business Intelligence: Understanding competitor activities and industry trends
Leadership & Collaboration: Working with internal teams (marketing, product) to execute strategies
Adaptability: Adjusting to changing market conditions and business needs
Accomplishments
- Won "2025 Sales Highest Achiever for Division"
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Collaborated with team of "Private Label Team" in the development and delivery of Frozen Purebasics Products.
- Created numerous program, resulting in 1 Billion Sales in Pet Food Division.
Timeline
Business Development Manager
Century Pacific Food Inc.
09.2023 - Current
Assistant Merchandising Manager
Waltermart Supermarket Inc.
03.2023 - 08.2023
Buyer
Robinsons Handyman Inc.- PET LOVERS CENTRE
05.2018 - 09.2022
Category Merchandise Manager
International Toy World Inc. – PET EXPRESS
09.2015 - 06.2016
Franchise Relations Officer
MakeYouRich Inc.
01.2014 - 01.2015
2nd Assistant Manager
Joreff Corp- Mcdonald’s Sta. Ana, Manila
02.2011 - 08.2014
Bachelor of Science - Nutrition And Food Technology
Technological University of The Philippined
04.2001 -