ASH HERNANDEZ
Makati City,00
Summary
Experienced and versatile manager with a passion, offering 12 years of expertise in the dynamic retail industry. Successfully navigated diverse sectors, including telecommunications, apparel, cosmetics, fitness, spa, and skincare. Adaptable to different environments, consistently delivering exceptional results. Leveraging industry trends and consumer insights to drive business growth and elevate customer satisfaction are key strengths.
Overview
12
12
years of professional experience
Work History
Project Trainer
ALLPHONES PHILIPPINES
07.2014 - 12.2014
- Facilitated employee training tailored to company requirements.
- Designed compliance-focused training initiatives for retail personnel in accordance with nationwide criteria.
- GREAT Sales; 2.Mystery Shop Program; 3.Outright training strategy; 4.RTS standards; 5.Compliance processes
- Enhanced staff competency in sales techniques, customer service, and product knowledge.
- Guided employees in adopting newly introduced protocols and guidelines.
- Boosted area's sales performance effectively.
Retail Assistant Store Manager
ALLPHONES PHILIPPINES
07.2013 - 12.2014
- Do credit evaluation/investigation, approved Globe Postpaid line applications and activate postpaid line once claimed by the customer
- Significantly drove up revenue by meeting set targets regularly.
- Assisted in maintaining seamless store operations through understanding guidelines.
- Regularly executed precise compliance assessments.
Trade Marketing Manager & National Key Account Manager
HUAWEI PHILIPPINES
01.2018 - 12.2023
- Refined workflows to improve performance.
- Develops strategies to promote product sales through national campaigns adhering to the brand's direction.
- Develop standard processes for core tasks, document updates regularly, and maintain cost records.
- Analyzed competition volumes to assess market positioning.
- Executed comprehensive trade communication plans through various mediums.
- Created and initiated effective marketing strategies, including product launches and loyalty programs.
- Collaborated with MASA and MOSI Manpower.
Retail Store Manager
MAC Cosmetics
10.2016 - 06.2017
- Elevated overall performance for The Estee Lauder Companies Inc.
- Ensures proper utilization of designated products.
- Guided associates through product knowledge enhancement and personal productivity goals achievement.
- Analyzed business performance across various timeframes.
- Provide frequent updates on stock demands, customer choices, and event planning.
- Evaluated sales figures, interpreted findings and executed strategies to attain goals.
- [The Estee Lauder Companies Inc.]
Regional Operations Manager
PROMOD
11.2015 - 06.2016
- Completed extensive evaluation of business operations at Vogue Concepts Inc.
- Conducted effective supervision of 16 employees across both stores.
- Handled license and document renewals for Cebu region's nine stores, including Promod locations.
- Handled regulatory needs for store openings and closings.
- Conducted annual appraisals and personal development reviews for consistent professional growth.
- Streamlined processes to achieve faster project delivery at Vogue Concepts Inc.
Retail Assistant Store Manager
PROMOD
12.2014 - 11.2015
- Enhanced company operations with innovative strategies.
- Executed strategic sales plans, resulting in increased store profits.
- Analyze sales reports, interpret results and take appropriate action to achieve sales target
- Contributed to area-specific marketing efforts, suggesting adjustments aligned with market dynamics.
- Applied results of auditing procedures and inventory management.
- Oversees service quality delivered by external contractors.
- Revamped marketing strategies for increased customer engagement.
Branch Manager
SLIMMERS WORLD INTERNATIONAL
01.2012 - 05.2013
- Managed operations at SWI Fitness & Skin Clinic.
- Directed workflow and productivity in Fitness and Skin Clinics for a workforce of 40.
- Guarantee all tasks are completed and delivered by each team member according to their job description.
- Facilitated orientation covering essential aspects of products, procedures, and policies for newcomers.
- Reviewed processes to ensure compliance with regulations.
- Oversaw inventory and property maintenance.
- Enhanced referral generation via meticulous event documentation.
- Directed activities and services at SWI Fitness & Skin Clinic.
Education
Bachelor of Science - Nursing
Notre Dame of Dadiangas University
KMME-MME ONLINE GRADUATION -
DTI Kapatid Mentor Me Program
09.2022
Dream Builder Program -
Academy for Women Entrepreneurs (Thunderbird School of Global Management)
07.2022
40-Hour BOSH Training - Occupational Safety and Health Technology/Technician
SHOTS
04.2022
Skills
- Analytical Decision Processes
- Merchandising Strategy Development
- Trade show marketing
- Brand-building strategies
- Marketing campaign development
- Social media management
- Strategic planning and alignment
- Customer relationship management (CRM)
- Marketing plan and strategy development
- Project management
- Manpower training, onboarding and development
- Category management
Languages
ENGLISH
FILIPINO
Bilingual or Proficient (C2)
Bisaya
Bilingual or Proficient (C2)
Personal Information
- Height: 5'8
- Gender: Female
- Nationality: Filipino
Timeline
Trade Marketing Manager & National Key Account Manager
HUAWEI PHILIPPINES
01.2018 - 12.2023
Retail Store Manager
MAC Cosmetics
10.2016 - 06.2017
Regional Operations Manager
PROMOD
11.2015 - 06.2016
Retail Assistant Store Manager
PROMOD
12.2014 - 11.2015
Project Trainer
ALLPHONES PHILIPPINES
07.2014 - 12.2014
Retail Assistant Store Manager
ALLPHONES PHILIPPINES
07.2013 - 12.2014
Branch Manager
SLIMMERS WORLD INTERNATIONAL
01.2012 - 05.2013
Bachelor of Science - Nursing
Notre Dame of Dadiangas University
KMME-MME ONLINE GRADUATION -
DTI Kapatid Mentor Me Program
Dream Builder Program -
Academy for Women Entrepreneurs (Thunderbird School of Global Management)
40-Hour BOSH Training - Occupational Safety and Health Technology/Technician
SHOTS
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