Ashley Dominic De Leon

• Communicated effectively with team members to deliver updates on project milestones and deadlines.
• Developed product documentation to communicate upcoming features and products to internal teams.
• Coordinated design meetings and decisions with internal departments and teams.
• Collaborated with sales, marketing, and support teams to ensure that new products are developed on time.

Indirect Trade

• Total Distributor Management by driving profitable growth thru increasing sales-to-trade performance, reducing financial risks, inventory management (distributor and customer), trade implementations and day to day training of distributor personnel
• Evaluated the competitive landscape to develop targeted sales initiatives designed to gain market share from industry rivals.
• Enhanced team performance through ongoing coaching, feedback, and professional development opportunities.
• Leveraged data-driven insights to optimize sales strategy and drive revenue growth.
• Achieved top-tier performance rankings within the organization by consistently exceeding sales targets and customer expectations. - 4-time top salesman of the year nominee
• Managed key cities in Metro Manila and key provinces in North Luzon, South Luzon and West Visayas
• Led the key cities in Metro Manila from January 2023 - August 2024; Led the area to grow by 12% with 9% organic growth and 105% achievement vs Goal.
• Delivered the highest performance of the province of Baguio and La Union in 2022 at 15% growth and 107% goal achievement and improved the mom and pop stores by increasing the buying stores and distribution per SKU format which resulted to a 21% growth
• Captained the province of Negros Oriental from February 2017 - June 2018 and grew the business by 8% across all categories and retail environment.
• Supervised the province of Iloilo, Antique and Guimaras from November 2015 - February 2017 which grew the business by high single digit driven by promo distribution improvement, monthly KPI achievement and timely new products pipeline

Direct Trade

• Managed SM Supermarkets from April 2015 - November 2015, ensured 100% implementation of trade executions thru negotiations which led to a solid 12% growth
• Steered the big local supermarket chains in South Luzon from September 2013 - April 2015 by increasing the carried assortment, improving promo sold per store and strategically pipe lined new products which resulted to a 16% growth

• Total account management ensuring availability, visibility and right product mix for the market of each specific account;
• Managed the accounts particularly Ever Supermarket, Ever Department Store, Landmark Supermarket, Landmark Department Store, Reysal Supermarket Ultra Mega Supermarket and Citimart
• Grew the total district by 10% in 2012 and achieved 114% versus 2012 Goal

• Assisted the Metro Manila Commercial Fuels Account Managers in expanding their customer base as well as contacting prospective business regarding products offered by the company
• Assisted with compilation of DOE Reports submitted monthly