ARVIE DIZON
Senior Marketing Manager
Quezon City
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
14
14
years of professional experience
Work History
Senior Marketing Manager
Converse Philippines & Planet Sports PH
01.2018 - Current
- Developed and executed strategic marketing plans to elevate brand visibility and achieve business goals.
- Spearheaded the launch of 47 Converse Mono Stores nationwide.
- Spearheaded the opening of 27 Planet Sports stores from 2022-2024.
- Launched Converse.ph, contributing 15% of YTD sales in 2024.
- Key Accomplishments:
- Social Media Growth:
- Increased Facebook followers from 300K to 2.5M in 6 years.
- Boosted Instagram followers from 25K to 390K in 6 years.
- Achieved #2 rank in SEAIA for Social Media Score based on a global report.
- Talent & Influencer Partnerships:
- Established collaborations with top-tier influencers, including Miss Universe 2015 Pia Wurtzbach, Michelle Dee, and Ruru Madrid.
- Featured in CNN (2023) and won the Nylon Big Bold Brave Award for Gen Z Choice Global Fashion Brand (2023).
- Campaign Highlights:
- 2023: Led the 'Love Fearlessly' campaign, securing media coverage in MEGA, METRO, PREVIEW, and MEGA MAN.
- 2019: Launched Converse Basketball through ATL and BTL campaigns, building the first Converse Basketball community and enhancing relationships with athletes and channels like Titan.
- 2018: Initiated Converse All Stars, a global community for young creatives, with over 100 active members in Manila.
Marketing Manager
Folded & Hung
01.2016 - 01.2017
- Company Overview: Local Fashion Retail Brand
- Achieved a 20% increase in sales in 2016.
- Won Disney Southeast Asia's Campaign and Product of the Year (2016) for the Folded & Hung x Disney Collection.
- Opened 22 new stores and 10 pop-up stores nationwide.
- Boosted social media growth by 300%:
- Instagram: From 40K to 120K+.
- Facebook: From 100K to 300K+.
- Managed collaborations with 100+ influencers and 15 celebrity endorsers, including Star Wars, Mickey Mouse, and Avengers collections.
- Local Fashion Retail Brand
Digital Manager
ABS-CBN Corporation
01.2015 - 01.2016
- Company Overview: Digital Media Division
- Oversaw www.abs-cbn.com, the Philippines' #1 website.
- Digital Media Division
Advertising and PR Manager
One Mega Group Inc.
01.2012 - 01.2014
- Managed marketing and PR efforts for leading lifestyle and fashion publications, including MEGA, Lifestyle Asia, and Celebrity Mom.
Marketing Associate
Abbott Philippines
01.2011 - 01.2012
- Managed marketing efforts for infant formula brands such as Similac, Gain, and Pediasure.
Education
Diploma - Digital Marketing
ABS-CBN University
01.2015 - 1 2016
Bachelor of Arts - MARKETING
HONG KONG UNIVERSITY
HK SAR05-2009
Skills
Influencer marketing
Marketing analytics
Strategic planning
Competitive analysis
Media planning
International marketing
Social media marketing
Digital marketing
Marketing campaigns
Campaign management
Budgeting and allocation
Public and media relations
Timeline
Senior Marketing Manager
Converse Philippines & Planet Sports PH
01.2018 - Current
Marketing Manager
Folded & Hung
01.2016 - 01.2017
Digital Manager
ABS-CBN Corporation
01.2015 - 01.2016
Diploma - Digital Marketing
ABS-CBN University
01.2015 - 1 2016
Advertising and PR Manager
One Mega Group Inc.
01.2012 - 01.2014
Marketing Associate
Abbott Philippines
01.2011 - 01.2012
Bachelor of Arts - MARKETING
HONG KONG UNIVERSITY
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