Art Arman Emmanuel Ilagan
CRM Operations Executive
Manila,ALB
Summary
Proactive Marketer with 7+ years product management experience in small start-up business environments. Effective driver of product development lifecycle from concept to delivery. Communicative and collaborative with proven history of improving business operations to support corporate growth and revenue.
Overview
8
8
years of professional experience
Work History
CRM Operations Executive
Wiztech Group
05.2024 - Current
- Generated interest in new products by creating eye-catching displays and distributing marketing materials.
- Implemented CRM system to better track customer interactions and improve communication within the sales team.
- Optimized sales operations through the integration of CRM tools, ensuring accurate tracking of leads, prospects, and deals.
- Utilized CRM tools effectively to manage leads, track progress, and optimize workflow efficiency.
- Maintained a high level of knowledge about industry trends, best practices, and emerging technologies related to CRM marketing efforts.
- Enhanced team efficiency by creating and maintaining organized documentation of all CRM marketing efforts, processes, and results.
Senior Marketing Specialist - Retention
Digital Room Philippines
02.2024 - 05.2024
- Develop strategies to meet company goals
- Collaborate with acquisition marketers, pricing experts, product managers, brand stakeholders and, from time to time, an executive council
- Manage day-to-day email marketing activities including creation of new email content, designs and campaigns for one or more brands.
- Boosted brand awareness by developing and executing targeted marketing campaigns.
- Developed comprehensive competitor analysis reports to inform strategic decision making.
CRM Marketing Expert
William Hill
05.2021 - 02.2024
- Spearheaded the building of new automated campaign initiatives and maintains existing CRM Marketing automated campaigns, including Service communications and Adhoc campaigns
- Delivered customer communications across a variety of channels that include email, SMS, and onsite messaging
- Daily work included: operating an admin system, analyzing & reporting, A/B testing & optimization.
- Liaised with Campaign Management members to improve the current CRM Process and spearhead changes in the CRM process.
- Worked directly with the CRM team to execute targeted multi-channel direct marketing CRM campaigns.
- Built, tested, and scheduled CRM campaigns across push, SMS, and Email, that target multiple stages of the customer journey
- Assisted in the creation and maintenance of the CRM Schedule, ensuring all activities are briefed in line with relevant campaign and stakeholder requirements
- Implemented direct marketing best practices to optimize performance, engagement, and conversion.
- Created customer support strategies to increase customer retention.
- Collaborated with cross-functional teams to define business requirements and tailor the CRM system accordingly.
- Reduced manual data entry tasks by creating automated processes within the CRM system.
CRM Campaign Executive
Entain Manila (Formerly known as NCH)
07.2017 - 04.2021
- Collaborated with cross-functional teams to define business requirements and tailor the CRM system accordingly.
- Reduced manual data entry tasks by creating automated processes within the CRM system.
- Made customers aware of current and new programs and services.
- Maintained a high level of knowledge about industry trends, best practices, and emerging technologies related to CRM marketing efforts.
- Implemented updated CRM systems and social media marketing strategies to streamline sales processes and optimize communication.
- Increased revenue through effective promotions, marketing strategies, and cross-selling initiatives.
Customer Service Agent
Sykes Asia Inc.
05.2016 - 06.2017
- Processed different claims requests of the member such as full or partial Retirement, transfer to another super fund, transfer to SMSF Fund, Total Permanent Disability Request, Closure of lapsed account, and cases that require special permission or authority
- Communicated with clients that have pending requests and issues that won't be resolved immediately to maintain a good relationship with the company
- Giving third-party Authority and communicating with the client's registered and updated servicing agent with regard to the investment and other requests of its client.
Education
Bachelor of Science - Hotel And Restaurant Management
Paradigm Colleges of Science And Technology
Roxas, Oriental Mindoro, Philippines 04.2001 -
High School Diploma -
Paco Catholic School
Manila, Metro Manila, Philippines 04.2001 -
Skills
Adobe Campaign
Customer Journey
Iterable
Digital Marketing
Marketing Automations
Salesforce Marketing Cloud
Customer Retention
Strategic Planning
Quotes
- Improvise, adapt, overcome! - Bear Grylls
- Just do it! - Shia LaBeouf
Timeline
CRM Operations Executive
Wiztech Group
05.2024 - Current
Senior Marketing Specialist - Retention
Digital Room Philippines
02.2024 - 05.2024
CRM Marketing Expert
William Hill
05.2021 - 02.2024
CRM Campaign Executive
Entain Manila (Formerly known as NCH)
07.2017 - 04.2021
Customer Service Agent
Sykes Asia Inc.
05.2016 - 06.2017
Bachelor of Science - Hotel And Restaurant Management
Paradigm Colleges of Science And Technology
04.2001 -
High School Diploma -
Paco Catholic School
04.2001 -
Similar Profiles
Drew DicksonDrew Dickson
Project Manager at Flournoy Construction Group, A Kajima USA GroupProject Manager at Flournoy Construction Group, A Kajima USA Group
Emmanuel G. FreemanEmmanuel G. Freeman
Project Manager at Group Fitness Challenge, 325th Medical GroupProject Manager at Group Fitness Challenge, 325th Medical Group
Sharon Jayne Butler-BarnesSharon Jayne Butler-Barnes
Customer Service Representative at Citrus Group / Woolworths GroupCustomer Service Representative at Citrus Group / Woolworths Group