Arlene Joy Castor
General Managent
MARIKINA CITY
Summary
Customer-oriented General Manager with 20 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen. Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success. Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
21
21
years of professional experience
19
19
years of post-secondary education
Work History
General Manager
Family Vaccine & Specialty Clinics Inc.
Pasig City
07.2019 - Current
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Managed budget implementations, employee evaluations, and contract details.
- Developed and maintained relationships with customers and suppliers through account development.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Analyzed market trends and competitor activities to create competitive advantages.
- Developed and implemented strategies to increase sales and profitability.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Interacted well with customers to build connections and nurture relationships.
Head of Operations
Digital Paradise Inc.
Pasig City
09.2018 - 07.2019
- Reduced operational risks while organizing data to forecast performance trends.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Reported issues to higher management with great detail.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Assisted in recruiting, hiring and training of team members.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Interacted well with customers to build connections and nurture relationships.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
VP of Sales and Business Development
Savers Dome Inc.
Pasay City
10.2012 - 08.2018
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
- Created strategic service roadmaps for new initiatives.
- Managed $Amount annual marketing budget.
- Developed overall marketing strategy and support implementation across Number departments.
- Supported business development efforts and coordinated with marketing team on special campaigns.
- Developed corporate sponsorships and worked with industry thought leaders to expand public relations.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Business Unit Manager
ISports Life
Makati City
01.2011 - 10.2012
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Defined clear targets and objectives and communicated to other team members.
- Set aggressive targets for employees to drive company success and strengthen motivation.
Store Manager
Surplus Marketing Corp. (SM Affliates)
Pasay City
11.2007 - 11.2011
- Supervised guests at front counter, answering questions regarding products.
- Approved regular payroll submissions for employees.
- Completed point of sale opening and closing procedures.
- Managed inventory control, cash control, and store opening and closing procedures.
- Rotated merchandise and displays to feature new products and promotions.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
Marketing Officer
Our Lady Of Perpetual Succor College
MARIKINA CITY
04.2003 - 11.2007
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
- Developed innovative and targeted collateral to support overall branding objectives.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Defined and tracked campaign effectiveness and adjusted strategies accordingly.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Planned and executed events and marketing programs to increase qualified leads.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
Education
Elementary -
06.1977 - 03.1983
Secondary -
06.1983 - 03.1988
Bachelor Of Arts - English
06.1998 - 03.2003
Bachelor Of Science - Secondary Education
06.1988 - 03.1992
Skills
Performance improvement
undefinedAccomplishments
- Marketing - Implemented marketing strategies which resulted in X% growth of customer base.
- Supervision - Supervised sales team to monitor sales activity and goal achievement.
- Supervised team of Number staff members.
- Business Development: - Spearheaded acquisition of two competitor companies.Established and managed partner relationships on a daily basis. Developed new marketing strategy which increased customer base by 23%.
- Resolved product issue through consumer testing.
Several Career Promotion
On my 4th Month at OLOPSC was the first ever to be regularized without finishing the probationary period at the same promoted as the Non-Teaching Department Head.
Was Promoted from Business Development Officer to VP for Business Development in a span of 1 year because of being able to increase the tenant occupancy at Empire Mall & Royal Mall (Savers Dome Inc.)
Was promoted from Operations Manager to Genaral Manager of Family Vaccine & Specialty Clinics Inc. Was able to open 5 new clinics in partnership LGUs in 9 months and increased company profitability by 90% in 9 months.
Timeline
General Manager - Family Vaccine & Specialty Clinics Inc.
07.2019 - Current
Head of Operations - Digital Paradise Inc.
09.2018 - 07.2019
VP of Sales and Business Development - Savers Dome Inc.
10.2012 - 08.2018
Business Unit Manager - ISports Life
01.2011 - 10.2012
Store Manager - Surplus Marketing Corp. (SM Affliates)
11.2007 - 11.2011
Marketing Officer - Our Lady Of Perpetual Succor College
04.2003 - 11.2007
National College of Business & Arts - Bachelor Of Arts , English
06.1998 - 03.2003
St.Scholastica's College - Bachelor Of Science, Secondary Education
06.1988 - 03.1992
St. Mary's Academy - Secondary,
06.1983 - 03.1988
San Isidro Catholic School - Elementary,
06.1977 - 03.1983
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