Ariane A. De Guzman
Manila, Metro Manila
Summary
Health and fitness professional with extensive experience in health club management, known for driving operational efficiency and member engagement. Focuses on team collaboration and achieving results, adaptable to changing needs of club environment. Expertise in staff development, member relations, and program implementation.
Overview
15
15
years of professional experience
Work History
Health Club Manager
Franchise West to East Pte Ltd
04.2025 - 06.2025
- Optimized space utilization within the facility to accommodate diverse workout preferences and class schedules.
- Streamlined administrative processes, implementing digital systems to reduce paperwork and improve efficiency in operations management.
- Developed strong relationships with members, providing exceptional customer service and addressing concerns promptly.
- Ensured compliance with industry regulations, maintaining a safe and welcoming environment for all patrons.
Senior Membership/Sales Consultant
FITNESS FIRST SINGAPORE
06.2018 - 01.2024
- Performing all basic system transactions pertaining to billing and contracts.
- Developing and maintaining relationships with current members on a name to name basis.
- Notifying club management team of any member complaints or grievances and assisting in appropriate response.
- Determining prospect’s goals and motivation through a thorough needs analysis.
- Being knowledgeable of all products and programs and building value in TSI’s services.
- Being responsive to member feedback and complaints and working towards timely resolution.
- Consistency looking for opportunities to gain new members and elevate service levels.
- Developing relations with the community and local small businesses by involving club in community events.
- Actively build a network of contracts through prospecting and referrals.
- Attending sales and training meetings.
- Driving retention by partnering with fitness team to introduce fitness services at point of sale.
- Reaching and surpassing monthly sales projections.
Membership/Sales Consultant
FITNESS FIRST PHILIPPINES
03.2014 - 01.2015
- Responsible for obtaining client leads and turning these leads into sales. Alongside with generating new members
- Ensure a clear understanding of membership fees and features for all memberships offered by the club.
- Obtain, build and maintain client leads and convert these leads into sales.
- Must be pro-active in generating new members for the club.
Service crew/Chip Runner
MetroCardClub
09.2010 - 02.2011
- Greeting customers as they arrive and showing them to their table
- Handing out menus and taking orders for food and drink
- Explain how various menu items are prepared, describing ingredients and cooking methods
- Serving food and drinks
- Dealing with bill payments
- Ensuring tables are clean
- Taking down customer’s orders and serving the food exactly as requested
- Handling menu to the customers
- Courteously handle the bill to the customers
- Advising the customer’s the course for the day or the best selling menu.
Education
Masters of Business Administration - Accounting
Universal Business School
01.2025
Bachelor of Science - Hotel and Restaurant Management
Centro Escolar University
01.2017
Skills
- Client service expertise
- Flexible and committed
- Effective under pressure
- Strong adaptability in team settings
- Quickly adapts to high-pressure environments
- Team leadership
- Strong verbal communication
- Experienced in using MS Excel, Word, and PowerPoint
Trainings Attended
Fitness First Singapore — Learning and Development Department (2018–2023)
• Sales to Bronze Certification (2018) – Completed Fitness First’s core sales development program covering lead generation, membership conversion, and customer engagement.
• Customer Experience Excellence Training (2018) – Strengthened ability to deliver premium service and enhance member satisfaction.
• Team Dynamics and Collaboration Workshop (2018) – Improved teamwork, communication, and coordination across departments.
• Leadership and Coaching Workshop (2019) – Developed leadership, mentoring, and performance management skills.
• Health & Safety in the Fitness Environment (2019) – Gained knowledge of workplace safety standards, risk assessment, and emergency response.
• First Aid and CPR Certification (2019) – Acquired essential life-saving and emergency response skills.
• Sales and Membership Retention Training (2020) – Enhanced sales communication, negotiation, and client retention techniques.
• Time Management and Productivity Workshop (2020) – Learned effective scheduling and prioritization for operational efficiency.
• Digital Fitness and Virtual Coaching Certification (2021) – Trained in online fitness platforms, virtual class management, and digital client engagement.
• Emotional Intelligence and Communication Workshop (2021) – Strengthened emotional awareness and workplace relationship management.
• Stress Management and Wellness Program (2021) – Focused on maintaining mental health and balance under high-demand work settings.
• Advanced Customer Service and Complaint Handling (2022) – Mastered techniques for resolving issues and ensuring client satisfaction.
• Diversity and Inclusion Awareness Training (2022) – Promoted workplace inclusivity and cultural sensitivity.
• Learning and Development Facilitation Skills (2023) – Built expertise in designing, delivering, and evaluating employee training programs.
• Professional Presentation and Public Speaking Workshop (2023) – Developed confident communication and presentation delivery for group sessions.
References
- Gene Matthew Scott, General Manager, +63 9088840445, Fitness First Philippines
- Junn Poloyapoy, Tourism College Professor, +63 9260298641, Centro Escolar University, Mendiola, Manila, Philippines
- Rakesh Roshan, Pillai, Club General Manager, +6581389474, Fitness First, Singapore
- Fauzi Thalib Senior Vice President, +6592979495 Inspire Brands Asia Singapore
- Shahnan Mazlan, Club General Manager, +6597580581, Fitness First, Singapore
- Muhammad Shukri Aderes, HR generalist, +6590065306, Inspire Brands Asia Singapore
Disclaimer
I hereby certify that the above information is true and correct to the best of my knowledge. Ariane A. De Guzman
PERSONAL BACKGROUND
- Sex: Female
- Birth date: June 19, 1989
- Height: 5'2
- Age: 36 years old
- Civil Status: Divorced
Timeline
Health Club Manager
Franchise West to East Pte Ltd
04.2025 - 06.2025
Senior Membership/Sales Consultant
FITNESS FIRST SINGAPORE
06.2018 - 01.2024
Membership/Sales Consultant
FITNESS FIRST PHILIPPINES
03.2014 - 01.2015
Service crew/Chip Runner
MetroCardClub
09.2010 - 02.2011
Bachelor of Science - Hotel and Restaurant Management
Centro Escolar University
Masters of Business Administration - Accounting
Universal Business School