Hi, I’m
ALAIN RAY HERRERA
Sales & Revenue Management
Silang,Cavite
Summary
More than fifteen (15) years of hotel industry experience focusing on Hotel Operations, Sales & Marketing, Revenue Management, and E-Commerce in International Hotel Brand Companies, Luxury resorts, Serviced Residences, Destination Properties, and Online Companies. In addition, have gained sufficient pre-opening activities and delivered the highest GOP margin and guest satisfaction rating in my career history.
Overview
15
years of professional experience
1
Language
Work History
GeiserMaclang Marketing Communications, Inc
Head of Finance
08.2022 - Current
Job overview
- The key role of the Head of Finance is to analyze strategies and help the company’s financial position
- Take responsibility (either directly or via staff) for all cash management, investments, insurance, budgeting, and financial reporting, and help drive the company’s financial strategy and hiring needs
- Develop and implement best practices and tools to ensure a well-controlled yet flexible organization that has strong fiscal management, project coordination, cross-team communications, and workflows.
AHG, RoxacoLand Corporation
Corporate Reservations and Revenue Manager
10.2019 - 08.2022
Job overview
- One of the most-trusted hospitality management group in the Philippines
- Helping hotel owners to put their properties into a world-class estate
- Managing multiple properties under the AHG umbrella, namely: Anya Resort Tagaytay, Club Punta Fuego, Amara Residences, Terrazas de Punta Fuego, Crusoe Cabins, and Aquaria Waterpark
- Effectively executing Revenue Management principles to achieve the maximum sales and revenue opportunities.
Hotel Okura Manila
Reservations and Revenue Manager
05.2018 - 09.2018
Job overview
- The first luxury Japanese hotel chain with 170 rooms and owned by Travellers International Hotel Group, Inc
- (Resorts World Manila) and managed by Okura Nikko Hotel Management
- Overall responsible for the pre-opening requirements of Sales & Marketing Department including financials for Rooms Department and F&B Department.
Taal Vista Hotel
Reservations and Revenue Manager
05.2016 - 05.2018
Job overview
- The only 4 Star property with 260 rooms and 3 F&B outlets owned by SM Hotels & Conventions
- Maximize overall hotel revenue and profit through development and implementation of effective inventory and pricing strategies based on future demand forecasts, current trends and historical data
- Responsible for determining the optimal mix of business and managing distribution strategies on all channels to increase revenue and drive market share
- Communicate revenue management strategic vision to leadership team at hotel.
Belmont Hotel Manila, One
Reservations Manager
07.2015 - 05.2016
Job overview
- Hospitality Group (Subsidiary of Megaworld Corporation)
- 480 rooms at the heart of Resorts World Manila complex
- Manages the effective operation of the Reservations Department to maximize sales and revenue opportunities for the hotel, through the execution of all sales strategies implemented by the Sales Team and Hotel Management
- Responsible for managing and motivating the Reservation Team and actively guiding and directing the department, to ensure consistency of brand standards, the highest level of performance, service delivery, and guest satisfaction
- And closely liaising with the General Manager, Sales Team, and Rooms Department Heads.
Fraser PlaceManila
Revenue Management Executive
03.2014 - 03.2015
Job overview
- 89 fully furnished serviced apartments at the heart of Makati Central Business District
- Optimize room utilization by being aware of booked-out status and need periods and coordinate with sales team to maximize sales opportunities
- Handling all OTAs, CRS, and Brand Website query, bookings, opening up and closing room allocations, review and recommendation for contract signing to the DOSM/ADOS and GM
- Forecasting and analyzing lean, weak, and peak periods through competition market research and trend analysis from other market sources
- Prepares the daily variance and daily actual report
- Lead and manage an effective reservations team.
The Datai Langkawi
Revenue Manager
09.2013 - 02.2014
Job overview
- Nestled in the heart of ancient rainforest of Langkawi Island, Malaysia with 129 rooms and villas and award-winning spa
- Responsible for the effective tactical implementation of all hotels Revenue Strategies, to maximize all hotels room inventory by continuously monitoring the daily pricing and inventory management
- Ensures to effectively yield the business through pricing for each sub-market segment, driving room rates, and occupancy levels depending on market conditions by monitoring competitors pricing.
Malaysia & Singapore, DirectWithHotels Ltd
Market Manager
06.2012 - 08.2013
Job overview
- Online booking company which helps the independent hotels to increase their gross profit
- Implement campaigns/performance intervention to achieve the team/market widely important goals
- Maintain competitive rates, provide room availability, and provide guest-friendly cancellation policies and enticing promotions
- Maintain accurate and comprehensive database of all hotel partner contacts of all active hotels including but not limited to gathering hotel information
- Zero out hotel attrition by ensuring win-win relationships with hotel partners.
InterContinental Hotels Group
Revenue Specialist
07.2010 - 06.2012
Job overview
- We provide extensive and immediate support by generating and analyzing reports, which will back up the duties of the Regional Revenue Managers of the Revenue Management for Hire in Atlanta to help the hotels increase revenue performance.
InterContinental Hotels Group
Group Sales Specialist
11.2008 - 07.2010
Job overview
- Represent the company in handling all incoming calls and emails generating group and meeting business opportunities for all brands within IHG
- Act as liaison between the guest and hotels, generating new business opportunities
- Efficiently process request for proposals via eMeetings website
- Actively gather the necessary specifications for our hotels to make a bid decision
- Coordinate all aspects of reservations by serving as the primary point of contact and resource to resolve service concerns and make decisions in relation to their request and perform a variety of administrative support duties as assigned.
Education
San Sebastian College, de Manila
Bachelor of Science from Hospitality, Hotel & Restaurant Management
2008
Accomplishments
- Highest GOP at 58% - Belmont Hotel Manila
- Introduced dynamic pricing at The Datai and Fraser Place Manila
- Most Proactive Revenue Specialist (February 2012) – InterContinental Hotels Group
- IHG Bravo Global Recognition Award (January 2012)
- Most Proactive Revenue Specialist (April 2011) – InterContinental Hotels Group
- CHAMP Award (September 2010) - InterContinental Hotels Group
- Best Group Sales Specialist (March – May 2009) – InterContinental Hotels Group
- Active student leader all throughout college years
- Union of Catholic Student Council of the Philippines Internal Vice President (2007-2008)
- Supreme Student Government Commissioner on Academics (2007-2008)
- OIC – Supreme Student Government External Vice President (2007-2008)
- HRM Batch Representative (2006-2007)
Additional Information
CHARACTER REFERENCES
- Name: Abigail Galguerra | Corporate Director of Sales & Marketing - AHG | Period of working together: October 2019 up to August 2022 | +63 927 834 3169 | abie@ahg.com.ph
- Name: Lorenzo Tang | General Manager - Be Grand Resort Bohol | Period of working together: July 2015 up to May 2016 | +63 917 155 7512 | lorenzotang@gmail.com
- Name: Edith Recio | Area Financial Controller - Taal Vista Hotel & Pico Sands Hotel | Period of working together: May 2016 up to May 2018 | +63 917 557 8147 | edith.recio@taalvistahotel.com
Timeline
Head of Finance
GeiserMaclang Marketing Communications, Inc
08.2022 - Current
Corporate Reservations and Revenue Manager
AHG, RoxacoLand Corporation
10.2019 - 08.2022
Reservations and Revenue Manager
Hotel Okura Manila
05.2018 - 09.2018
Reservations and Revenue Manager
Taal Vista Hotel
05.2016 - 05.2018
Reservations Manager
Belmont Hotel Manila, One
07.2015 - 05.2016
Revenue Management Executive
Fraser Place
03.2014 - 03.2015
Revenue Manager
The Datai Langkawi
09.2013 - 02.2014
Market Manager
Malaysia & Singapore, DirectWithHotels Ltd
06.2012 - 08.2013
Revenue Specialist
InterContinental Hotels Group
07.2010 - 06.2012
Group Sales Specialist
InterContinental Hotels Group
11.2008 - 07.2010
San Sebastian College, de Manila
Bachelor of Science from Hospitality, Hotel & Restaurant Management
Skills
- Revenue Management
- Critical Thinking
- Revenue Projections
- Trend Forecasting
- Process Improvement
- Training Team Members
- Data Collection
- Pricing Analysis
- Revenue Development
- Distribution Analysis
- Sales Analytics
- Budget Support
- Pricing Strategies
- Marketing Effectiveness
- Revenue Analysis
- Forecasting Input
- Market Opportunities
- Revenue Target Achievement
- Revenue Forecasting
- Customer Satisfaction
- Promotions and Marketing Strategies
- Targeted Marketing Campaigns
- Performance Improvement Strategies
- Pipeline Growth
- New Business Opportunities
- Software Improvements
- Budget Development
- SEO Strategies
- Leisure Travel
- Professional Networking
- Target Segmentation
- Segment Strategies
- Corporate Forecasting
- P&L Responsibility
- Strategic Planning
- Marketing Plan Development
- Price Schedules
- Plan Sales
- Business Objective Analysis
- Business Analytics
- Sales Quota Management
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