PAOLO NICOLAS

A young marketer with 7 years of experience in the Sales & Marketing department seeking for a position at a company where I can leverage my acquired knowledge and experiences to effectively fill your marketing officer position. A determined professional aiming to deliver a consistent and high-quality service to achieve company goals.

Key highlights as Business Development Executive in Ecossentials :

- Consistent & exceeded sales targets for first three consecutive months from January to March 2025, maintaining a performance level of 85%-100% commitment or higher.

Customer Acquisition - Achieved consistently new accounts opening, acquiring 3-5 new customers each month.

Accounts receivable management - Maintained diligent and effective management of outstanding balances.

Implemented initiatives loyalty program that foster repeat purchases and cultivate a strong brand loyalty among end-users.

Key highlights as Distributor Supervisor in Maidehao :

Successfully expanded the distributor network, leading to wider market reach and increased sales with a significant percentage 100% up achievements for the month of December 2024, March, April, June, and September 2024. Handling the 2 distributor partners covering north GMA - the 0208 trading and Dong-A distribution.

Key highlights as Trade Marketing Supervisor in KOKOLA PH :

Applied and implemented value added service & cost efficient to merchandising for total Philippines by 45% savings.

Enhance trade level service ( off-take & inventory )in merchandising partners : RRK, Promerch unlimited, Zoup.

Create a national promotion that boost the off-take of the brand for more than 50% up vs the baseline for the year 2022.

Set-up a online process flow approval through google emailing system powered by google forms.

Key highlights as Brand Associate in Wellmade mnfg,

Manage the above the line campaign for Speed Babad on the Bilis Laba Bilis linis detergent bar & powder.

Lead the promo execution for 5+1 promo dagdag nationwide that cascaded to sales.

Executed new product introduction for flanker brand low tear "Budget Detergent bar & powder" Ang Bagong Bes-pren sa Paglalaba.

Increase brand awareness through massive POP's activation across all trade level from top to downline. Improved Merchandising display and Marketing efforts against competing brand

Ecossentials Hatchpad OPC

3- consecutive salesmonth of the month for the year 2025 with highest combined growth 130% vs last Year 2024.

Maidehao Makuku -

Top 1 Q1 achievers salesman for the year 2024.

OND highest grown Salesman for the year 2023.

KOKOLA PH MGIP -

Support Supervisor of the Year 2022

• MAIDEHAO TRADING CORP
• DISTRIBUTOR SUPERVISOR
• Successfully expanded the distributor network, leading to wider market reach and increased sales by a significant percentage 100% up achievement for the month of December, March, April, June, and September. From zero partnerships with distributors to engage with DONG-A PHARMA and 0208 Trading Corp.
• Established new distribution channels for DIAPERS in previously untapped or underperforming areas.
• Managed relationships with top distributors, contributing to an increase in sales targets by double digit growth year over year.
• Implemented training programs to enhance distributor capabilities, resulting in improved product knowledge, better customer service, and higher sales effectiveness.
• Developed and led workshops to educate distributors on sales strategies, inventory management, and marketing tactics.
• Collaborated with logistics teams to implement cost-effective delivery solutions, reducing distribution costs.
• KOKOLA PHILIPPINES – MAGNETAR
• DISTRIBUTOR SUPERVISOR – NCR - Opened and developed additional area of coverage in Caloocan, Malabon, Navotas, Valenzuela and QC off-channel like chocolate stores, canteens, wholesaler, Political Accounts and schools that produced additional sales growth of north west GMA with peso equivalent averaging 100,000.00 per month, and managing distributors in Manila
• TRADE MARKETING OFFICER – Applied and Implemented value added service to merchandising for total Philippines giving a total of 45% savings.
• Manages trade marketing & merchandising activities
• Enhance trade level service (offtake & Inventory) program in merchandising agencies Dempower, RRK, & Promerch unlimited
• Set up a process flow online approval through google emailing system powered by form approvals.
• WELLMADE MANUFACTURING -
• Manage the above the line campaign for Speed Babad on the Bilis Campaign or Bilis Laba Bilis Linis.
• Lead the promo execution of 5+1 speed dagdag nationwide cascaded to sales team.
• Executed new product introduction of low tear detergent brand “Budget” with a campaign: Ang Bagong BES-pren mo sa Paglalaba.
• Increased brand awareness thru massive POP’s materials in the trade level, improved merchandising displays and marketing campaign against competing brand.

• DISTRIBUTORS:
• ENCORE N' CONFETTIE – NCR – TERRITORIAL COVERAGE – PAMARI, QC AND CAMANAVA.GENERAL TRADE. ROLE : Leading and managing (10 personnel) 2 Booking salesman 1 Saturator 1 Van sales in Malabon site and 3 Salesman and 2 Saturator in Pasig Site.
• 0208 TRADING CORP - TERRITORIAL COVERAGE – MANILA AND MAKATI, CALOOCAN SOUTH. GENERAL TRADE AND MARKETING. ROLE : Leading and managing (5 personnel) 3 Booking salesman 2 Account Channel Development.
• KERRY LOGISTIKUS- TERRITORIAL COVERAGE – NATIONAL MERCURY DRUGSTORE ROLE : Leading and managing 15 Field sales Specialist
• LKA & KEY ACCOUNT:
• EVER SUPERMARKET, ALDAY, MERRYMART, WATSONS, KEMPMART GROUP, TWG, CRYSTALMART, MEGAOCEAN, REATON
• RICHMART, MASSWAY, QUINCY, JEMMS, LUCKYWAY, FORTUNEMART, MASSWAY, GEMMAS
• CLOVER, SNAP&SHOP, COME&SHOP, SINGOMART, ST FRANCIS, KALLA, 87SEVENCORP, MERCURY