ANTONIO BRILLANTE TALABIS
Sales Professional
Las Pinas City
Summary
Experienced and results-oriented Sales Professional with over 20 years of expertise in business development, key account management, and sales strategy execution. Skilled in leading high-performing teams, driving revenue growth, and building strong client relationships while optimizing operations and enhancing brand presence in competitive markets.
Overview
32
32
years of professional experience
Work History
Business Development Supervisor
Multi-M Food Corporation
01.2023 - 01.2024
- Coach Business Development Associates.
- Lead and guide team members towards hitting our monthly targets in volume and in Revenue.
- Consolidation of reports.
- Vertical and horizontal development of the area based on data analysis.
- Ensure all due accounts are collected and coordinated with our finance counterparts.
- Align with our principal regarding importation quantity, inventory management and marketing activity execution.
Key Accounts Manager
JS Unitrade Merchandise Inc.
01.2011 - 01.2023
- Formulation and activation of promos to stabilize or increase market share of a brand or category.
- Negotiate with the trade partners for the best and biggest shelf space for the most economical deal which would be beneficial to the trade partner and JS Unitrade.
- Analyze market data to drill down on opportunities and challenges.
- Do vertical and horizontal developments to augment sales target realization.
- Gather market intelligence and report to immediate superior of competitor’s activities and do tactical promotions to counter such.
- Ensure timely collection from regional key accounts for a smooth delivery to our trade partners.
- Reconciliation of hanging balance with finance to improve team standing on trade expenditures.
Key Accounts Specialist
Nestle Philippines, Inc.
01.2006 - 01.2011
- Ensure 100% distribution of Nestle Ice Cream and Chilled Products in the area.
- Negotiate with our trade partners for the best deals in promo execution to further the interest of the company in line with the store’s policy on supplier’s activities.
- Manage third party contractors who are tasked with merchandising and trade asset deployment.
- Establish rapport with the managers of the trade and their staff to have a harmonious working relationship.
Sales Representative
Nestle Philippines, Inc.
01.1996 - 01.2006
- Ensure 100% distribution of Nestle Ice Cream and Chilled Products in the area.
- Negotiate with our trade partners for the best deals in promo execution to further the interest of the company in line with the store’s policy on supplier’s activities.
- Manage third party contractors who are tasked with merchandising and trade asset deployment.
- Establish rapport with the managers of the trade and their staff to have a harmonious working relationship.
- Make store visits to supervise all trade activities such as merchandising, market hygiene, marketing activity implementation and gathering of data such as competitor’s activities, trade asset performance and other product related queries.
- Manage consumer product complaints and de-escalate situations.
- Generate weekly and monthly sales reports which are submitted to the Regional Sales Manager.
- Attend monthly sales operations review and present, via MS Power point, the performance of the area with emphasis on year-to-date and month-to-date sales target realization versus previous year’s performance.
- Collection of account receivables and make reconciliation efforts with the trade partner to weed out all floating balances in the customer line-item list.
Account Manager
Magnolia-Nestle Corp.
01.1995 - 01.1996
Medical Representative
Rhone-Poulenc Philippines, Inc.
01.1995 - 01.1995
Medical Representative
Stiefel Laboratories
01.1992 - 01.1995
Education
Bachelor of Arts - Business Management
Philippine School of Business Administration
05-1992
Skills
Sales
Negotiation
Business Development
Account Management
Microsoft Office
Key account management
Collaborative mindset
Relationship management
Client acquisition
Competitive analysis
Proposal writing
CRM software
References
Allan, Maniulit, 0998 962 5981
Accomplishments
- Key Accounts Manager of the Year JS Unitrade Inc., 2021
- Winner, Yogurt Sales Contest Nestle Philippines, Inc., 2011
- Runner-up, Sales Achievement Award Nestle Philippines, Inc., 2008
- Champion, Impulse Sales Contest Nestle Philippines, Inc., 2006
- Highest Sales Achievement of 170% versus YTD Target Rhone-Poulenc Philippines, Inc., 1995
- Trip Incentive Recipient , YTD Achiever (JS Unitrade Inc.) Turkey, 2019 Dubai, 2018 Japan, 2016 Australia, 2015 Korea, 2013
Training
- Defensive Driving Seminar (2009)
- Microsoft (MS) Project SeminaR (2008)
- Effective Business Communication (2007)
- Effective Coaching Seminar (2006)
- Stress Management (2005)
Timeline
Business Development Supervisor
Multi-M Food Corporation
01.2023 - 01.2024
Key Accounts Manager
JS Unitrade Merchandise Inc.
01.2011 - 01.2023
Key Accounts Specialist
Nestle Philippines, Inc.
01.2006 - 01.2011
Sales Representative
Nestle Philippines, Inc.
01.1996 - 01.2006
Account Manager
Magnolia-Nestle Corp.
01.1995 - 01.1996
Medical Representative
Rhone-Poulenc Philippines, Inc.
01.1995 - 01.1995
Medical Representative
Stiefel Laboratories
01.1992 - 01.1995
Bachelor of Arts - Business Management
Philippine School of Business Administration