Summary
Overview
Work History
Education
Skills
Timeline
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ANTHONY JUGO

PIEDAD
SANTANDER

Summary

Qualified Marketing Executive with more than 5 years of experience in digital marketing. Proven success and working closely with clients to manage marketing projects and realize profitable outcomes. Expert in strategizing company growth and monitoring new business technologies and markets closely. Skilled leader and project manager.


Dedicated Marketing Executive adept at creating dynamic branding campaigns. Knowledgeable in Social media marketing. Successful career history comprising more than 10 years.

Overview

10
10
years of professional experience

Work History

Digital Marketing Executive

GoTeam
11.2019 - Current
  • Boosted lead generation with targeted email marketing strategies and social media advertising.
  • Launched successful product lines by collaborating with product development teams and conducting thorough market research.
  • Crafted compelling press releases leading to increased media coverage and public interest in company news stories.
  • Executed influencer marketing strategies that led to stronger brand credibility and endorsement from trusted sources.
  • Increased website traffic by implementing search engine optimization strategies and keyword research.
  • Streamlined marketing automation processes, resulting in increased efficiency and reduced costs.
  • Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
  • Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Grew social media following with strategic outreach efforts, influencer partnerships, and engaging content curation.
  • Boosted sales revenue through implementation of conversion rate optimization tactics on e-commerce platforms.

Sales Marketing Executive

Author Solutions
06.2016 - 08.2019
  • Maximized ROI on paid advertising campaigns through continuous optimization efforts based on data-driven insights.
  • Strengthened internal communication channels between departments fostering a productive work environment conducive to achieving shared goals.
  • Generated high-quality leads through strategic networking and prospecting efforts.
  • Increased brand awareness with targeted social media advertising and content creation.
  • Managed sales pipelines effectively, leading to consistent achievement of quotas.
  • Boosted sales revenue by implementing innovative marketing strategies and campaigns.

Front Desk Supervisor

Sumilon Bluewaters
06.2014 - 07.2016
  • Communicated regularly with management on front desk performance, identifying areas for improvement or growth opportunities.
  • Ensured compliance with safety protocols at the front desk area, contributing to a secure environment for both guests and staff members.
  • Assisted in increasing room occupancy rates by proactively upselling available rooms and services to potential guests.
  • Managed group reservations effectively, providing smooth check-in experiences for large parties or corporate events.
  • Improved response times to guest requests through effective delegation of tasks among team members.
  • Resolved guest complaints with tact and diplomacy, maintaining a positive image for the hotel brand.
  • Maintained a high level of professionalism, ensuring all staff followed hotel policies and procedures consistently.

Education

Bachelor of Science - Nursing

Southwestern University
Cebu City, Province Of Cebu, Philippines
04.2001 -

Bachelor of Science - Economics

Silliman University
Dumaguete, Province Of Negros Oriental, Philippines
04.2001 -

Skills

Marketing Strategy Development

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Timeline

Digital Marketing Executive

GoTeam
11.2019 - Current

Sales Marketing Executive

Author Solutions
06.2016 - 08.2019

Front Desk Supervisor

Sumilon Bluewaters
06.2014 - 07.2016

Bachelor of Science - Nursing

Southwestern University
04.2001 -

Bachelor of Science - Economics

Silliman University
04.2001 -

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