ANTHONY JUGO
PIEDAD
SANTANDER
Summary
Qualified Marketing Executive with more than 5 years of experience in digital marketing. Proven success and working closely with clients to manage marketing projects and realize profitable outcomes. Expert in strategizing company growth and monitoring new business technologies and markets closely. Skilled leader and project manager.
Dedicated Marketing Executive adept at creating dynamic branding campaigns. Knowledgeable in Social media marketing. Successful career history comprising more than 10 years.
Overview
10
10
years of professional experience
Work History
Digital Marketing Executive
GoTeam
11.2019 - Current
- Boosted lead generation with targeted email marketing strategies and social media advertising.
- Launched successful product lines by collaborating with product development teams and conducting thorough market research.
- Crafted compelling press releases leading to increased media coverage and public interest in company news stories.
- Executed influencer marketing strategies that led to stronger brand credibility and endorsement from trusted sources.
- Increased website traffic by implementing search engine optimization strategies and keyword research.
- Streamlined marketing automation processes, resulting in increased efficiency and reduced costs.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Grew social media following with strategic outreach efforts, influencer partnerships, and engaging content curation.
- Boosted sales revenue through implementation of conversion rate optimization tactics on e-commerce platforms.
Sales Marketing Executive
Author Solutions
06.2016 - 08.2019
- Maximized ROI on paid advertising campaigns through continuous optimization efforts based on data-driven insights.
- Strengthened internal communication channels between departments fostering a productive work environment conducive to achieving shared goals.
- Generated high-quality leads through strategic networking and prospecting efforts.
- Increased brand awareness with targeted social media advertising and content creation.
- Managed sales pipelines effectively, leading to consistent achievement of quotas.
- Boosted sales revenue by implementing innovative marketing strategies and campaigns.
Front Desk Supervisor
Sumilon Bluewaters
06.2014 - 07.2016
- Communicated regularly with management on front desk performance, identifying areas for improvement or growth opportunities.
- Ensured compliance with safety protocols at the front desk area, contributing to a secure environment for both guests and staff members.
- Assisted in increasing room occupancy rates by proactively upselling available rooms and services to potential guests.
- Managed group reservations effectively, providing smooth check-in experiences for large parties or corporate events.
- Improved response times to guest requests through effective delegation of tasks among team members.
- Resolved guest complaints with tact and diplomacy, maintaining a positive image for the hotel brand.
- Maintained a high level of professionalism, ensuring all staff followed hotel policies and procedures consistently.
Education
Bachelor of Science - Nursing
Southwestern University
Cebu City, Province Of Cebu, Philippines 04.2001 -
Bachelor of Science - Economics
Silliman University
Dumaguete, Province Of Negros Oriental, Philippines 04.2001 -
Skills
Marketing Strategy Development
E-mail and direct mail marketing campaigns
Campaign Planning
Social Media Engagement
Marketing Plan Development
Graphic Design
Customer Service-Oriented
Project Management
Proficiency in Adobe apps, Canva, Monday
Website Maintenance
Digital Marketing
Social media expert
Analytics
Advertising
Creative Direction
Marketing Analytics
CRM Management
Google Analytics
Marketing Strategy Development
Timeline
Digital Marketing Executive
GoTeam
11.2019 - Current
Sales Marketing Executive
Author Solutions
06.2016 - 08.2019
Front Desk Supervisor
Sumilon Bluewaters
06.2014 - 07.2016
Bachelor of Science - Nursing
Southwestern University
04.2001 -
Bachelor of Science - Economics
Silliman University
04.2001 -