Ann Michelle Ku

• Directed client projects with eye for quality and customer needs.
• Maintained deep understanding of company services and products in order to offer most knowledgeable consumer perspective.
• Working closely with internal and external stakeholders on client project requirements. (Influencers, Media, Industry Leaders and Subject Matter Experts)
• Ensure revenue growth and achieve financial and project KPIs.

*Currently handling the accounts of Shell, Tala, UNO Digital Bank, BPI, Inypay, Globe Telecom and GCash.

• Led development of comprehensive business plan to maximize profitability and company performance.
• Oversee the company's financial performance, investments and other business ventures.
• Overall in charge of operations, budget and activations.

2021 Digital Launches

• Converge ICT Media Launch and Industry Launches
• Eastern Communications Via Eastern Virtual Launches
• ClixLogic Distribution Kick Off Virtual Launch

Marketing Services Contracts

• ABS-CBN TV Plus Marketing Services and Social Media Management
• ABS-CBN Marketing Digital buying services for Corporate and Digital platforms
• Dunkin Social Media and Content Management

• Overall in charge of leading and managing the project team and its stakeholders, took charge in carrying out workflow processes and integration.
• Budget management and on top of negotiating with project manpower and suppliers.
• Development of the project plan to monitor and track progress on clearances, submissions and

other pertinent communication related to the project.

• Monitor on ground ingress, technical rehearsals and live shows.

2020 Hybrid Activations

Toyota Corolla Cross Digital Launch

August 20, 2020 (Toyota FB, YT channel)

PANAF Youth Creativity Festival

November 27,2020 (PANAF YCF FB Page)

PANATA Awards 2020

December 8, 2020 (PANA FB and YT Channel)

• Drove overall business for the Events Division of ABS-CBN Marketing leading to cross-functional integration of product offers.
• Project management and execution of banner Corporate Events of ABS-CBN such as The Star Magic/ABS-CBN Ball, ABS-CBN Christmas Special, ANC Leadership Series.
• Spearheaded High-Level Executive projects with YPO and Harvard Business School ABS-CBN visits.
• Supported the leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.
• Oversee and monitor multiple customized brand activations in ABS-CBN and other platforms.
• Implemented protocols and procedures to effectively manage planning process.

• Overall marketing lead for the Youth and Male Genre of ABS-CBN Cable and Print brands. Leading the #1 channel cable shares of channels MYX, Hero, Chalk and Balls.
• Led the marketing activations of the longest running OPM property, MYX Mo! Garnering 10,000 attendees every year.
• Event and budget management of tent pole on ground and client-initiated activations.

• Growth driver by developing Globe Telecom's Youth segment programs and promotional offers: school-based and online gaming events raking in new database and sales for the Globe Prepaid brand.
• Initiated marketing partnerships with business groups, Local Government Units and event organizers.

• Headed the Festivals and Special Events requirement of nineteen (19) regional stations of ABS-CBN.
• Managed a wide-variety of events from Regional concerts, Caravans, Mall shows, Public Service activities and Trade Shows.

UAAP Seasons 64 & 65

• Overall supervision of UAAP Seasons 64 & 65 Live Coverage on Studio 23.
• Implemented Sales/ Sponsors On-air and On ground executions in the UAAP games.

• Overall in-charge of game operations and provincial coverages for the MBA.
• Designed and implemented game sequences, promo concept and branded activities.

• Producer and writer for feature segments on Sarimanok News Network, now ANC.
• Supervised and produced specials for ABS-CBN Bacolod such as The Masskara Festival and ISLA.