Annabelle S. Chua
Bacacay, Albay,Philippines
Summary
Results-driven professional with expertise in Food Commissary, Manufacturing and Retail. Skilled in team leadership and sales negotiation, fostering strong customer relationships. Drives operational improvements and implements strategic initiatives that align with market demands.
Overview
19
19
years of professional experience
Work History
Distributor Specialist
Frabelle Corporation (Johnsonville & Frabelle)
05.2023 - Current
- Conduct regular field visits to all the Dealers within Albay and Sorsogon.
- Monitor product movement: sell in and sell out of the exclusive Distributor in the area.
- Identify and develop new opportunities nearby. Like Masbate and Catanduanes as my "initiative".
- Plan and manage monthly activities and ensure proper execution.
- Monitor sales reports, stock levels, and performance of Distributor Sales Personnel, Push Sellers and Paid Sampling Specialist (area coordinator).
- Ensure accurate documentation and reporting.
- Address operational issues (delivery, product availability, etc.)
- Liaised with the team to align technical support services with overall business objectives.
- Collaborated with Trade marketing department to align product offerings with market demands.
Operations Manager
BOBILICIOUS FOOD CORPORATION
Bacacay, Albay
03.2022 - 03.2023
- Oversaw daily business operations, enhancing overall efficiency
- Ensured safe and efficient operations, minimising disruptions
- Ensure Management and employees' full understanding of business needs, auditing compliance and tracking progress towards the company's goals
- Collaborated with key personnel and management to implement strategic plans and policies across the territory.
- Conducted training sessions for new and existing employees to enhance skills
- Adapted to perform tasks specified by management
Sales Supervisor
MACROASIA SATS FOOD INDUSTRIES CORPORATION
02.2019 - 07.2020
- Look for potential customers
- Understand customer requirements
- Schedule appointments and meetings as necessary
- Answer potential customer's questions via emails, calls and messages
- Follow-up leads
- Organize and coordinate sales activities to the management
- Implement strategies to sell and track weekly, monthly and quarterly performance
- Meet Sales quotas and goals
- Analyze and creates a plan for engaging the target market
- Analyze the competition to create a plan for engagement
- Tasked to improve also on the marketing side of the company: website update, product information fliers, product presentation slides
- Focus on Customer Service
- Lucio Tan Group of Companies
Sales and Marketing Supervisor
MANILA CATERING CORPORATION
02.2015 - 12.2018
- Engages in superior customer service by making information readily available
- Negotiate to obtain best cost possible for all advertising placements
- Closely monitor competitors' advertising and marketing activities and implement a counter campaign if necessary
- Ensure proper media spending and negotiate for further savings when possible
- Report media spending and campaign results to top management
- Schedules appointments and meetings as necessary
- Analyze and create a plan for engaging the target market
- Analyze the competition to create a plan for engagement
- Tasked to improve existing marketing materials of the company: website update, product information flyers, product presentation slides
Sales Officer
UNIQUE INTERNATIONAL, INC.
03.2013 - 12.2013
- Schedule and follow through on calls with leads and current customers
- Communicate with leads and current customers through email
- Answer all questions accurately
- Maintain positive business and customer relationships in the effort to extend customer lifetime value
- Promote specific products as directed by upper management
- Maintain positive business and customer relationships in the effort to extend customer lifetime value
Event Coordinator and Stylist
Belle Events and Consultancy
06.2011 - 11.2012
- Organize facilities and manage all event's details such as decor, catering, entertainment, transportation, location, invitee list, special guests, equipment, promotional material
- Developed comprehensive plans for the event logistics and execution
- Executed planned event details
- Proposed ideas aligned with event theme
- Designed the overall aesthetic and visual theme for the event
- Developed cohesive aesthetic design for events
Sales and Marketing Officer
MR SUN KIDDY PARTYCOM, INC.
10.2009 - 10.2011
- Managed below and above the line advertising efforts to enhance brand visibility
- Identified potential branding and sponsorship opportunities through market research
- Improved existing marketing materials of the company, including website updates, product information flyers, and product presentation slides.
- Facilitated event planning and execution to ensure successful delivery and engagement
Sales Assistant
TRISCOPE MEDIA AND MARKETING
09.2007 - 10.2009
- Resolved customer queries to enhance satisfaction
- Sent proposals to potential clients to secure interest
- Coordinated meetings and seminars to facilitate engagement
Education
Bachelor of Science - Tourism Management
Far Eastern University
Manila01-2007
Skills
- Sales negotiation
- Sales analysis
- Customer relationship management
- Inventory management
- Operational efficiency
- Strategic planning
- Team leadership
- Initiative development
- Negotiation and communication
Custom
Best Key Accounts for the Year, Ready-to-eat Division, Robinsons Convenience Stores, Inc. (MINISTOP PHILIPPINES), 2018-03-07
Accomplishments
- Best Key Account Manager, 2018
Robinsons Convenience Stores, Inc. (Ministop)
- Best in Account Management, 2020
Cebu Pacific, Air.
- General Trade, David of the Year, 2025
- Highest Growth in Hotdogs Category, 2025
- Highest Growth in Hotdogs and Deli Mix, 2025
Frabelle Corporation
Timeline
Distributor Specialist
Frabelle Corporation (Johnsonville & Frabelle)
05.2023 - Current
Operations Manager
BOBILICIOUS FOOD CORPORATION
03.2022 - 03.2023
Sales Supervisor
MACROASIA SATS FOOD INDUSTRIES CORPORATION
02.2019 - 07.2020
Sales and Marketing Supervisor
MANILA CATERING CORPORATION
02.2015 - 12.2018
Sales Officer
UNIQUE INTERNATIONAL, INC.
03.2013 - 12.2013
Event Coordinator and Stylist
Belle Events and Consultancy
06.2011 - 11.2012
Sales and Marketing Officer
MR SUN KIDDY PARTYCOM, INC.
10.2009 - 10.2011
Sales Assistant
TRISCOPE MEDIA AND MARKETING
09.2007 - 10.2009
Bachelor of Science - Tourism Management
Far Eastern University