Anna Kristina Esaga
Sr. Digital Marketing Ops Specialist
General Trias
Summary
Dynamic professional with over 14 years of experience in Information Technology, specializing in Data Analysis, Automation, and Dashboard Development. Proven expertise in Database Administration and ETL tools, complemented by a strong foundation in Digital Marketing across diverse industries, including BPO, Customer Services, and Supply Chain. Certified in Lean Six Sigma Yellow Belt, focusing on Business Process Improvement, Supply Chain Planning, Demand Analysis, and Inventory Management. Proficient in leveraging advanced tools such as Alteryx, Tableau, and Salesforce to drive data-driven decision-making and enhance operational efficiency.
Overview
20
20
years of professional experience
1
1
Language
Work History
Sr. Digital Marketing Ops Specialist
Schneider Electric
08.2022 - Current
- Support in driving overall Marketing department efficiency by establishing key operational analysis and facilitating a diverse range of business process improvement projects.
- Provide quarterly/monthly reports and analysis to Marketing Leadership.
- Partner with other Marketing Operations roles to manage the data, processes, and systems to make the Marketing engine as efficient as possible.
- Support operational analysis and process development in a wide variety of marketing related roles and across a significant number of systems.
- Implement an analytical toolbox that focuses on key operational measures such campaign performance
- Engage with external agencies and partners to drive campaign performance when required.
- Actively support data cleaning and data enrichment projects.
- Data mine, structure, and standardize information in order to establish operational controls and proactively identify key areas of opportunities.
- Be a change agent. Partner to identify key pain points across marketing, then engage with a team of subject matter experts to address root causes of the pain and deliver sustainable solutions.
- Engage regularly with leadership to outline operational insights, recent trends, root causes of under-performance, and key contributors towards success.
- Act as an ad-hoc operational resource for Marketing leadership.
- Partner with Marketing Systems team to help unlock the existing potential of all tools and marketing processes.
- Create and maintain a key marketing process /analysis resource center.
- Make operational data, business processes, and existing tools accessible and sustainable so they become engrained across the Marketing department.
- 6 years 1 month
Senior Business Analyst
Schneider Electric
12.2020 - 08.2022
- - Application Maintenance demand:
- Manages AM demands for specific Business Area and Business Zone
- Clarifies business needs and requirements expressed by Super Users or Key Users
- Perform a first validation of request (look for alternative solution)
- Promotes re-uses of existing solution within the GCS
- Transform the user request/ideas into an understandable demand by internal or external partners
- Challenges ideas from users
- Build business case
- Challenges proposals and cost estimates from partner (internal or outsourcers)
- Process Design
- Work with key users and process owners to valuate process effectiveness and when needed diagnose, design or improve for Cavite hu processes.
- Develop an appropriate set of key process performance metrics for Cavite Hub processes.
- Collaborate with stakeholders for Reports and KPI reviews
- Mentor Business Analyst entrys
- Conduct Business Reviews
- Engaged CI related projects
- 1 year 9 months
Demand Analyst
Schneider Electric
09.2018 - 12.2020
- Dynamic support to the Pacific-Zone Demand Planning Team with:
- - Monthly roster task, automation, which comprises reports specific to Demand Planning for Pacific.
- - Liaise with the Data Analytics or Collaborative Analytics Network on digitizing reports pertaining to Demand Planning Team.
- - Applying logic to analysis of demand and forecast data, thereby innovating reports for better collaboration with other stakeholders.
- - Support on digitization of CSF vs Finance forecast, with outlook to Gap Analysis, using multiple scenarios
- - Support on Project Forecasting, (digitizing the front office intel and translating to a forecastable data, in sku level)
- - Support on New Product Introductions, with details on forecast vs demand vs inventory, gaps and root causes
- - Collaboration with Demand Planning team
- - Attend weekly demand planning team sessions, in order to have an enriched collaboration on initiatives, critical feedback, assess value-add, projects timelines and roadblocks
- - Capable to monitor, assess and simulate rolling forecast, based on Best Fit statistical models, supported by Kinaxis
- - Provide a uniform report to all Demand Planners, in Pacific, in relation to key Outliers, to the demand captured in the system
- - Highlight key distortion to monthly demand vs forecast with support of Tableau dashboards
- 2 years 4 months
Information Management Sr. Specialist – Reports Developer/Data Analyst
Atos
06.2015 - 09.2018
- Continued employment from Xerox Business Service Philippines Inc.
- 3 years 4 months
Information Management Sr. Specialist – Reports Developer/Data Analyst
Xerox Business Services Philippines, Inc.
03.2015 - 06.2015
- Works on issues of diverse scope where analysis of situation or data requires evaluation of a variety of factors, including an understanding of current trends
- Frequently interacts with supervisors, customers, and/or functional peer group managers, involving matters between functional areas, other company divisions or units, or customers and the company. Often must lead a cooperative effort among members of a project team.
- Develops metrics that provide insightful data for process management and indicators for future improvement opportunities
- Prepares reports, presentations and conducts analyses on Service Level, Operational Level and KPI
- Prepares reports, presentations and conducts analyses on Agent’s Performance
- Diagnose and understand the underlying drivers of performance gaps
- Recommends actions to improve performance problems and reduce gaps. Develops recommendations on areas needing process improvement. Acts as advisor to supervisors and Ops Managers to meet performance level and highlight technical problems that may need additional attention to drive improvement.
- Works with Ops team on complex issues where analysis of situations or data requires an in-depth knowledge of the Service. Participates in the Unit’s development of methods, techniques and evaluation criteria for Accounts, projects, program and people. Encourage metrics driven decision making.
- Measures performance against process requirements, aligning improvement projects to close performance shortfalls working with the Ops team
- Tracks analysis, resulting plans, and process improvement with the Ops team
- Interprets business issues and recommends solutions/best practices with the Ops team
- Identify strengths and weaknesses in the Service Desk
- Drives focus on improving agent training and coaching
- 4 months
Application Programmer / Analyst
Fujitsu Philippines Global Delivery Center
01.2013 - 03.2015
- Provides Lve 2 and 3 support for projects and implemented application.
- Build, maintain and restore the operational readiness of the application infrastructure in a mission critical computing environment
- Creates and publishes custom reports using SQL Service Reporting Services
- Administration of CA Ehealth Reporting Tool
- Scheduling of standard reports from CA EHealth and Infoview
- Adding and removing of monitored devices in CA Ehealth
- 2 years 3 months
System Administrator (Sage ACCPAC ERP) - Network Admin Assistant
TVI Resource Development Phils., Inc
05.2011 - 01.2013
- 1 year 9 months
Business Application Associate
Sagesoft Solutions, Inc.
08.2009 - 05.2011
- - Train and teach clients how to use and navigate the ERP system
- 1 year 10 months
Inventory Report Accuracy Point Person
JR and R Distributors Inc.
04.2008 - 05.2009
- 1 year 2 months
Inventory Data System Personnel
Active Force Inc. / Thereemar Inc.
03.2006 - 04.2008
- 2 years 2 months
Education
Bachelor of Science (BS) - Computer Science
Eulogio "AMANG" Rodriguez Institute of Science and Technology
01.2005
Skills
Marketing Analytics
Salesforce Marketing Cloud
Alteryx Auto Insights
Root-cause analysis
Team collaboration
Analytical thinking
Continuous improvement
Proficient in SQL, Tableau, Alteryx
Coaching and mentoring
Business reporting
Adaptability and flexibility
Effective communication
Problem-solving abilities
Analytical skills
Data analysis
Relationship building
Timeline
Sr. Digital Marketing Ops Specialist
Schneider Electric
08.2022 - Current
Senior Business Analyst
Schneider Electric
12.2020 - 08.2022
Demand Analyst
Schneider Electric
09.2018 - 12.2020
Information Management Sr. Specialist – Reports Developer/Data Analyst
Atos
06.2015 - 09.2018
Information Management Sr. Specialist – Reports Developer/Data Analyst
Xerox Business Services Philippines, Inc.
03.2015 - 06.2015
Application Programmer / Analyst
Fujitsu Philippines Global Delivery Center
01.2013 - 03.2015
System Administrator (Sage ACCPAC ERP) - Network Admin Assistant
TVI Resource Development Phils., Inc
05.2011 - 01.2013
Business Application Associate
Sagesoft Solutions, Inc.
08.2009 - 05.2011
Inventory Report Accuracy Point Person
JR and R Distributors Inc.
04.2008 - 05.2009
Inventory Data System Personnel
Active Force Inc. / Thereemar Inc.
03.2006 - 04.2008
Bachelor of Science (BS) - Computer Science
Eulogio "AMANG" Rodriguez Institute of Science and Technology