Anastacio Adrian Capili

• Manage workflow of technical services project teams for software implementation, as we educate clients and enrich their customer data through behavioral scoring and machine learning in a cutting-edge Customer Data Platform.
• Works closely with customers to understand their marketing requirements for audience segmentation and personalization across multiple channels, guide them on best practices in customer data management across the complex customer journeys and data landscapes, onboard their global business units onto enterprise CDPs, and collaborate with our implementation engineers on developing solutions and troubleshooting issues.
• Deliver increased efficiency of ROI by building strong workflow integrations between our platform and the data providers in the customer's data ecosystem. Data mapping from Salesforce, Google Cloud Services, and many other providers.
• Optimize and improve tooling and project workflow for repeatability and platform cost-efficiency
• -Deliver Subject mater expertise in Customer Data Platform
  -Design Customer data models
  -Onboard new applicants
  -Develop training and presentations
  -Create and Maintain documentations
  -Collaborate with Implementation Engineers.
• Enhanced team performance by conducting regular training sessions and providing opportunities for professional development.
• Streamlined project processes by implementing agile methodologies, resulting in increased efficiency and faster completion times.
• Successfully delivered multiple high-profile projects on time, ensuring client satisfaction and fostering long-term relationships.
• Accomplished client goals by providing quality technical projects.
• Demonstrated strong leadership skills by effectively managing diverse teams and maintaining high levels of motivation, even during challenging periods of significant change or tight deadlines.

• Works closely with customers to understand their marketing requirements for audience segmentation and personalization across multiple channels,
  guide them on best practices in customer data management across complex customer journey and data landscapes,
  onboard their global business units onto enterprise CDPs, and
  collaborate with our implementation engineers on developing solutions and troubleshooting issues.
• Collaborated with internal departments to confirm timely and accurate delivery and implementation of customer orders.
• Streamlined project processes for enhanced efficiency and timely completion of implementation projects.
• Improved client satisfaction by providing tailored implementation solutions to meet their business needs.
• Exceeded client expectations by delivering customized training sessions that enabled efficient utilization of newly implemented systems.
• Provided exceptional remote support to clients during off-site implementations, ensuring minimal downtime during critical transitions.
• Deliver Subject mater experitse in Customer Data Platform
• Design Customer data models
• Onboard new applicants
• Develop training and presentations
• Create and Maintain documentations
• Collaborate with Implementation Engineers.

• Managed cross-functional teams to execute integrated marketing campaigns, resulting in increased market share.
• Managed vendor relationships for outsourced marketing services, ensuring timely delivery of assets and optimal results from collaborations.
• Created and managed social media campaigns to increase brand engagement.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Collaborated with IBM Campaign Managers to support the continuous development of IBM's nurture response and conversion metrics by measuring, analyzing and improving the implementation of integrated campaign strategies, such as A/B testing, engagement automation and personalization. Reported on the effectiveness of marketing programs and campaigns to improve resource allocation, efficiency and revenue generation.
• Demand Generation - lead end-to-end campaign guidance and management from top level through project build, execution, testing, optimization and insights/outcomes to achieve total business pipeline/revenue objectives, marketing objectives & ROI targets.
• Measurement, Analytics & Testing : ensure measurability across buyer journey, set objectives / KPIs across organic and paid digital media
• Campaign Efficiency & ROI: enable and drive campaign efficiency & ROI metrics to modify investment levels and drive overall campaign strategies

• Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
• Researched and evaluated potential new markets and products.

• Primary responsibilities are to work with the Campaign Managers to understand the campaign strategy. Create and execute in the Enterprise Marketing Management tool the automated marketing campaign workflow, implement and support targeted, multi-channel marketing campaigns using UNICA 9.1.
• QA Flowcharts to meet standards and best practices as per the marketing guidelines.
• Part of Blackbelt or SME role is to troubleshoot colleague's work and make sure all flowcharts are running as intended.
• Analyze campaign workflow behavior to drive real-time campaign optimizations and future campaign development.
• Implements campaign workflows, ensuring the appropriate target are in place to receive the best marketing messages at peak time in the most effective channels.
• Oversees testing, QA and troubleshooting of campaign workflows.
• Execute marketing campaigns to achieve program attendance goals.
• Target and segment customer data.
• Understand and implement complex data strategies.
• Adhere to strict and aggressive deadlines to meet the marketing schedule milestones.
• Evaluate client’s campaign strategies and redefine requirements to deliver optimal performance, to validate logic and meet overall business intent.

• Mentored junior developers to improve their technical skills, fostering a culture of continuous learning within the team.
• Authored code fixes and enhancements for inclusion in future code releases and patches.
• Built databases and table structures for web applications.
• Improved software efficiency by troubleshooting and resolving coding issues.
• Developed and implemented software solutions using Powerbuilder 9.1, PHP, C#