ALYSSA SARMIENTO CO
Learning Designer & Facilitator, Communication & Brand Strategist, Data Storyteller
Makati City
Summary
Communication professional with over 15 years of strategic and creative experience in:
- Designing and facilitating workshops and learning programs that engage and enable teams to act and collaborate with intention.
- Developing communication and brand-building initiatives built on a clear purpose.
- Facilitating creative ideation through strategic planning grounded by data and research.
Overview
18
18
years of professional experience
5
5
years of post-secondary education
Work History
APAC Director, Data Storytelling Master Facilitator
StoryIQ
2020.01 - Current
- I lead in the development and delivery of Presentation and Data Storytelling courses across industries globally, with a focus on APAC, for individual professionals and Fortune 500 clients alike.
- As a lead in a start-up environment, I ideate and implement and have a hand at both course delivery and team operationsfrom recruitment to content development.
Brand Strategy Adjunct Instructor
Ateneo de Manila University
2020.08 - 2022.12
- Company Overview: One of the leading educational institutions in the Philippines.
- I taught a course on Brand Communication at one of the leading educational institutions in the Philippines.
- I developed and curated the course content and mapped-out its modules, rubrics, and key learning outcomes using the University's LMS (Canvas) at a time when the University was pivoting from a traditional teaching environment to a remote/hybrid learning set-up.
- One of the leading educational institutions in the Philippines.
Communication and Branding Consultant
2018.01 - 2021.12
- I served as a communication and strategic thinking consultant on different projects over the course of this period including EON Group's strategic planning learning program for employees; USAID STRIDE's strategic communications planning mentorship program for the Department of Science and Technology (DOST); and I served as the branding consultant for the USAID Fish Right Program.
Brand Campaigns Lead
Shopee PH
2018.01 - 2018.12
- As the Marketing Lead for Brand Campaigns, I led in creating e-commerce campaigns with Shopee PH's merchant brands.
- I prepared and executed project management tools to facilitate a seamless workflow across business units and support the success of projects in a start-up environment.
Strategic Planner
Publicis Manila, Inc.
2016.01 - 2018.12
- As an Associate Planning Director, I led the insight and strategic planning efforts, creative ideation, and presentations for FMCG companies like Nestle, AB Heineken, Tiger Beer, and Bounty Fresh.
Communication Strategy and Business Development Lead
EON Group
2013.01 - 2016.12
- As the Director for Business Development and the Lead Strategist, I worked with team leads in developing new business pitches for Public Relations, Public Affairs, Digital, and Creative & Events.
- I handled research, ideation, strategy planning, and client presentations.
Production / Writing / Teaching
2010.01 - 2013.12
- Alongside my studies in NYC, I worked as a translator and researcher for a National Geographic Documentary and a writer at NBCUniversal.
- On my final year, I taught at a pre-school-one of my most challenging and joyful feats.
Public Relations
EON Group
2007.01 - 2010.12
- I served as an Associate Director for Client Servicing having worked my way up from an entry-level position.
- I handled clients like Visa International, Pioneer Insurance, DHL, World Wildlife Fund, McDonald's charity arm, Ronald McDonald House Charities; I also worked on branding efforts for The Lopez Group Foundation and for premier Filipino fashion designer, Lulu Tan-Gan.
Education
Master of Arts - Film and Media Studies, Certificate in Media Management
2010.04 - 2012.01
- Dorothy Hirshon Film Festival, Awardee for Best in Poetic Cinema
- GPA: 3.9/4.0
Bachelor of Arts - Communication, Minor in Development Management
2003.04 - 2007.01
Best Thesis Awardee (Group), Honorable Mention
Skills
Data storytelling
Presentation design
Course development
Strategic planning
Communication strategy
Brand communication
Team leadership
Employee development
Timeline
Brand Strategy Adjunct Instructor - Ateneo de Manila University
2020.08 - 2022.12
APAC Director, Data Storytelling Master Facilitator - StoryIQ
2020.01 - Current
Communication and Branding Consultant -
2018.01 - 2021.12
Brand Campaigns Lead - Shopee PH
2018.01 - 2018.12
Strategic Planner - Publicis Manila, Inc.
2016.01 - 2018.12
Communication Strategy and Business Development Lead - EON Group
2013.01 - 2016.12
THE NEW SCHOOL UNIVERSITY - Master of Arts, Film and Media Studies, Certificate in Media Management
2010.04 - 2012.01
Production / Writing / Teaching -
2010.01 - 2013.12
Public Relations - EON Group
2007.01 - 2010.12
ATENEO DE MANILA UNIVERSITY - Bachelor of Arts, Communication, Minor in Development Management
2003.04 - 2007.01