Alton Lorenzo Amor
Marketing Analyst/ Social Media Manager
Mandaluyong
Summary
Focused experienced in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
Work History
Social Media Team Lead
OLLY OLLY
12.2022 - 8 2023
- Created static posts on Facebook, Instagram and LinkedIn for small businesses to boost their social media presence to boost their search engine optimization algorithm
- Handled over 300 clients that needed to grow their subscriber list through creative and memorable campaigns and content
- Managed Social Media accounts and collaborated with other senior brand marketing strategist
- Planned, Scheduled, and published Social Media content for client campaigns across multiple social media platforms including Facebook, Instagram & LinkedIn
- Measured and analyzed social media activity and altering strategy and tactics as needed based on date-given insights
- Monitored discussions, posts, comments and messages across multiple Facebook pages and other social media platforms.
Social Media Manager
SHOPEE PHILIPPINES
03.2021 - 06.2022
- Expedited Shopee's TikTok account from 3.5 million followers to 4.6 million followers by launching carefully thought out market and content strategies
- Directed multiple campaigns that aims to gain more awareness of the company's extended product line by collaborating with senior professionals and proposing new marketing ideas
- Analyzed weekly analysis of executed marketing strategies versus competitors and regional markets
- Expanded companies opportunities by collaborating with international brands through constructed TikTok content Storyboards
- Successfully maintained organic reach over competitor by ideating outside of the box content executions.
English Tutor
MIRFEEL ESL CENTER
11.2019 - 01.2020
- Helped coordinate with the other teachers to further develop the system to make it better for both teachers and students
- Collaborated with a team of teachers on how we can maximize the time we have for our students while delivering top quality education
- Helped organize school-related events.
HONDA- MANDAUE CITY
02.2019 - 03.2019
- Promptly responded to customer inquiries in person or via phone, email, mail, or social media
- Encoded customers car details and information by tabulating them under one spreadsheet for better management
- Collaborated With a team about new marketing campaigns that attracted additional prospects and expedited sales
- Conducted regular customer follow-ups to increase preventive maintenance service sales.
Education
Bachelor of Arts -
University of San Carlos - Main Campus
Cebu City 06.2014 - 05.2019
Skills
Cross-cultural
critical-thinking
Team Leadership
Data reporting
Process Improvement
Digital Marketing
Social Media Strategy
Content Creation
Strategic Planning
Professionalreferences
- Ms. Ivy Jumao-as, Marketing Cluster Head, University of San Carlos - Main, Cebu City, 09227267468
- Yua Dominguez, Shopee TikTok Marketing Team Lead, Makati City, Metro Manila, Yuakini.work@gmail.com
- Pedric Fugen, Olly Olly Social Media Coordinator, Mandaluyong, Makati City, Metro Manila, PedrickJFugen@gmail.com
Professionalachievements
- COMMERCIAL MODEL, 11/12/20, Present, Done multiple brand commercials such as Hershey's, Mang Inasal, Chowking, Smart Telecommunications & Fire dragon (Myanmar)
- LIFE ON THE GROW PODCAST, 05/2021, Present, Launched a podcast called 'Life on the Grow' in the early May of 2020. I talk about self-development in all aspects and speak about the importance of mental health.
Timeline
Social Media Team Lead
OLLY OLLY
12.2022 - 8 2023
Social Media Manager
SHOPEE PHILIPPINES
03.2021 - 06.2022
English Tutor
MIRFEEL ESL CENTER
11.2019 - 01.2020
HONDA- MANDAUE CITY
02.2019 - 03.2019
Bachelor of Arts -
University of San Carlos - Main Campus
06.2014 - 05.2019
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