Almeetra Ceriales
Mandaluyong City
Summary
An inspiring and inspired entrepreneur with expertise in organizational development and a 19-year background in client management, people leadership, consultative sales, business development, business consultancy, and learning and development, now seeking a full-time position overseas that presents opportunities to apply things learned and achieved to-date.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Professor
Emeritus
07.2023 - Current
- Designs interactive and engaging training programs for Philippine-based clients.
- Liaises with regional team in all assigned client engagements.
Chief Consultant
ALMEETRA Consulting
04.2019 - Current
- Creates and facilitates customized organizational development initiatives and interventions for clients.
- Handles all client engagements from start to finish.
Head of Capability
AB Heineken
06.2017 - 01.2019
- Oversaw four pillars within sales - People, Effectiveness, Efficiency, and Commercial Projects.
- Managed L&D initiatives for the salesforce.
- Led recruitment, onboarding, field immersion, coaching, global sales academy training rollouts, cross-channel alignment, and improvement activities
- Led sales-related projects - FTE Expansion (Project ROC), Online Sales Capability Platform, Road Safety, Sales Kickoff, Sales Toolkit, Excellent Outlet Execution (EOE) Audit.
- Led onboarding and immersion of Heineken Asia Pacific's management trainees.
Assistant Director, Business Development
ERC Institute
11.2015 - 06.2016
- Handled local and international sales, successfully converting approximately 5% of assigned leads.
- Established relationships with SMEs to build their L&D plans, with an in-depth research of their needs and through regular contact with their HR departments.
- Built business in Myanmar and Philippines.
Executive Education Programme Advisor
INSEAD
02.2010 - 03.2015
- Managed sales and clients for a portfolio of leadership, strategy, and operations management programmes delivered globally across all campuses.
- Met and exceeded sales goals of over €2M per academic year by 10% or more.
- Received commendations from upper management as best Programme Advisor based on overall performance.
- Networked with C-suite executives and other top business leaders and made programme recommendations based on their profile and learning objectives.
- Profiled candidates and recommended open-enrolment programmes suitable to their corporate and personal objectives.
- Managed general queries and resolved to cross-selling, whenever deemed necessary.
- Collaborated with internal Associate Directors on prime accounts from Australia, India, and Malaysia (government sector).
- Used CRM On Demand (CRMOD) to manage leads, monitor sales, create reports, and make forecasts.
- Built and maintained relationships with clients to provide ongoing support.
- Facilitated communication and collaboration between departments to help business function smoothly.
SEO Sales Support Manager
Streetdirectory.com
07.2009 - 02.2010
- Promoted from Advertising Sales Executive to SEO Sales Support Manager for the pre-sales team.
- Set and achieved cold calling and appointment targets of 80+ calls and four appointments per agent per day.
- Streamlined the hunting process by implementing standard contact and follow-up procedures.
- Oversaw the leads generation process.
Lead Projects Trainer
Xerox
10.2006 - 05.2009
- Managed and oversaw trainers and quality supervisors.
- Delivered classroom trainings on membership retention, client acquisition, and customer service.
- Used Siebel as a tool / system.
Product - Sales Trainer
Epixtar
04.2006 - 10.2006
- Developed curriculum for product and outbound sales training.
- Provided operations support and coaching on client acquisition and membership retention.
Customer/Tech Support Supervisor
Blue Frog Mobile Foundry
03.2005 - 04.2006
- Directly supervised a team of 10 customer service and technical support agents, supporting mobile communication applications and user experience modules.
- Pioneered curriculum design for product and customer service training classes.
- Expanded team to meet growing client base.
- Coached one-on-one as well as group to meet KPIs, such as SLAs and call metrics.
- Oversaw daily operations of the department, ensuring smooth workflow and timely completion of tasks.
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Handled customer complaints, resolved issues, and adjusted policies to meet changing needs.
International Sales Representative
Verve Contact Solutions
05.2004 - 03.2005
- Delivered outbound calls to US-based clients, selling membership services for various accounts.
- Recognized as one of the top outbound sales agents, hitting the daily, weekly, and monthly quota while promoting quality conversions and besting other agents across the whole operations.
Education
Bachelor of Science - Development Communication
University of The Philippines in Los Baños
Los Baños, Laguna, Philippines03.2004
Skills
Organizational Development
Business Communication
Client Relationship Management
ADDIE Process of Instructional Design
MS Office Applications
Sales and Marketing
Business Development
Negotiation
Stakeholder Management
EQ, CQ, AQ
Market Analysis
Leadership
Management
Business Consultancy
Accomplishments
Built a business from the ground up with zero capital.
Certification
- Negotiation Workshop, Internal Training (Horacio Falcao) - INSEAD
- Negotiation Dynamics, Internal Training (Nuno Delicado) - INSEAD
- Impactful Client Relations, Internal Training (ICA Associates) - INSEAD
- Master Class: High Impact Communication, Internal Training (Mike Pich) - INSEAD
- Networking and Relationship-Building for Success - The British Council, Singapore
- SkillSoft, Xerox (Identifying What Customer Wants, Overview to Effective Business Communication, Why Customer Driven)
- MAGIC, Xerox (Making A Great Impression on the Customer)
- Accent Neutralization, Xerox
- Expertise Zone Leadership Development, Xerox (Correcting Personal Problems, Motivating Employees, Resolving Conflicts, Guide to Cultivating Performance, Challenges in Coaching, Communicate)
- IELTS - Overall band score, 8.0
- Heineken Way 4 Sales, AB Heineken Philippines Inc.
- Customer Motivation, AB Heineken Philippines Inc.
- Sales Arguments, AB Heineken Philippines Inc.
- Picture of Success, AB Heineken Philippines Inc.
- Line Manager Coaching, AB Heineken Philippines Inc.
- The Natural Learning Method, AB Heineken Philippines Inc.
- Territory and Team Management, AB Heineken Philippines Inc.
- Commercial Selling, AB Heineken Philippines Inc.
- Intermediate Customer-Focused Management, Learning Just Made Better Inc.
- Management Development Program, Learning Just Made Better Inc.
- Creating a TNA Plan, Learning Just Made Better Inc.
- Creating Proposals, Learning Just Made Better Inc.
- Designing a Program, Learning Just Made Better Inc.
- Designing and Delivering Powerful Presentations, Learning Just Made Better Inc.
References
- Ryam Ganjehi, Senior Vice President, SupportNinja, ryam.ganjehi@gmail.com, +639088649313
- Alma Cachero, Senior Account Manager, London Business School, avcachero@gmail.com
- Yokshan Makonnen, International Corporate Partnership Development Manager, The SeaCleaners, yokshan.makonnen@gmail.com, +33658845336
- Priyanka Sharma, Head of Client Development for APAC, Kanex Solutions, +6596346006
Affiliations
- UP Sigma Alpha Sorority
- The Sunday Club
- futurekind
Additional Information
I am currently based in the Philippines, but am willing to move overseas for the right job opportunity.
Languages
English
Bilingual or Proficient (C2)
Tagalog
Bilingual or Proficient (C2)
Timeline
Professor
Emeritus
07.2023 - Current
Chief Consultant
ALMEETRA Consulting
04.2019 - Current
Head of Capability
AB Heineken
06.2017 - 01.2019
Assistant Director, Business Development
ERC Institute
11.2015 - 06.2016
Executive Education Programme Advisor
INSEAD
02.2010 - 03.2015
SEO Sales Support Manager
Streetdirectory.com
07.2009 - 02.2010
Lead Projects Trainer
Xerox
10.2006 - 05.2009
Product - Sales Trainer
Epixtar
04.2006 - 10.2006
Customer/Tech Support Supervisor
Blue Frog Mobile Foundry
03.2005 - 04.2006
International Sales Representative
Verve Contact Solutions
05.2004 - 03.2005
Bachelor of Science - Development Communication
University of The Philippines in Los Baños
- Negotiation Workshop, Internal Training (Horacio Falcao) - INSEAD
- Negotiation Dynamics, Internal Training (Nuno Delicado) - INSEAD
- Impactful Client Relations, Internal Training (ICA Associates) - INSEAD
- Master Class: High Impact Communication, Internal Training (Mike Pich) - INSEAD
- Networking and Relationship-Building for Success - The British Council, Singapore
- SkillSoft, Xerox (Identifying What Customer Wants, Overview to Effective Business Communication, Why Customer Driven)
- MAGIC, Xerox (Making A Great Impression on the Customer)
- Accent Neutralization, Xerox
- Expertise Zone Leadership Development, Xerox (Correcting Personal Problems, Motivating Employees, Resolving Conflicts, Guide to Cultivating Performance, Challenges in Coaching, Communicate)
- IELTS - Overall band score, 8.0
- Heineken Way 4 Sales, AB Heineken Philippines Inc.
- Customer Motivation, AB Heineken Philippines Inc.
- Sales Arguments, AB Heineken Philippines Inc.
- Picture of Success, AB Heineken Philippines Inc.
- Line Manager Coaching, AB Heineken Philippines Inc.
- The Natural Learning Method, AB Heineken Philippines Inc.
- Territory and Team Management, AB Heineken Philippines Inc.
- Commercial Selling, AB Heineken Philippines Inc.
- Intermediate Customer-Focused Management, Learning Just Made Better Inc.
- Management Development Program, Learning Just Made Better Inc.
- Creating a TNA Plan, Learning Just Made Better Inc.
- Creating Proposals, Learning Just Made Better Inc.
- Designing a Program, Learning Just Made Better Inc.
- Designing and Delivering Powerful Presentations, Learning Just Made Better Inc.
Similar Profiles
ANMOL JAINANMOL JAIN
Academic Delivery Manager at EmeritusAcademic Delivery Manager at Emeritus
KAREN DASKAREN DAS
Senior Manager - Product Marketing (India-APAC) at EmeritusSenior Manager - Product Marketing (India-APAC) at Emeritus
MANSI SAHNIMANSI SAHNI
Sales and Business Development Leader at EmeritusSales and Business Development Leader at Emeritus