ALLEN S. VELEZ
Creative Director
Parañaque City
Summary
Highly accomplished Advertising, Branding, Marketing Services, and Events Management Executive with more than 40 years of professional experience in creative communications, corporate events, product launches, promotional marketing, and experiential campaigns.
Overview
43
43
years of professional experience
Work History
Founder & President
A.S.V. Events Pool, Inc.
01.2001 - Current
- Founded and led a full-service events and marketing company serving major Philippine corporations and organizations.
- Produced and directed hundreds of corporate events, conferences, conventions, product launches, awards programs, and promotional campaigns.
- Managed large-scale projects for clients including Toyota Motor Philippines, Sun Life Philippines, Ayala Land, Nestlé Philippines, Air France, KLM Royal Dutch Airlines, Samsung Philippines, Coca-Cola Philippines, Puregold, and numerous industry associations.
Head, Marketing Services Department (MSD)
Ace Saatchi & Saatchi Advertising
01.1987 - 01.2001
- Established and led the agency's Marketing Services Department.
- Developed and executed below-the-line marketing programs, activations, conventions, roadshows, and promotional campaigns.
- Managed major accounts including Toyota Motor Philippines, PLDT, SMART, Petron Corporation, Nestlé Philippines, Procter & Gamble Philippines, Johnson & Johnson, Jollibee, Greenwich, Penshoppe, and San Miguel Packaging Products.
Art Director
Graphic Atelier
01.1986 - 01.1987
- Led creative development for corporate branding and design projects.
- Handled accounts including Mercury Drug, Ajinomoto, National Book Store, Meralco, PLDT, BPI, PhilAm Life, Taco Bell, and Pizza Hut.
- Participated in the redesign of the Purefoods logo and development of branding projects for major Philippine corporations.
Senior Designer
Kyodo Printing
01.1984 - 01.1986
- Managed calendar, packaging, and commercial design projects.
- Worked with leading brands including Eveready, Pepsi-Cola, Ajinomoto, Petron, Converse, Shell Philippines, Rusty Lopez, Tupperware, and Imarflex.
Junior Visualizer
Creative Concept Advertising
01.1983 - 01.1984
- Launched career in advertising and visual communications by gaining practical experience.
- Contributed to creative development efforts for various clients such as Purefoods, Rustan's, Mary Quant, Pretzels, and Alemars Bookstore.
Education
Bachelor of Fine Arts - Advertising Arts
University of Santo Tomas
España, Manila, Philippines01-1983
Skills
Brand activation
Event production
Product launches
Visual Brand Strategy
Strategic marketing
Business Development
Corporate communication
Affiliations
- Advertising Suppliers Association of the Philippines (ASAP)
- President (2003–2006)
- Chairman (2007–2010)
- Advertising Board of the Philippines (AdBoard)
- Member, Board of Directors (2003–2010)
- Advertising Foundation of the Philippines
- Member, Board of Trustees (2003–2011)
- Philippine Advertising Congress (AdCon)
- Venue Chairman (2001, 2003, 2005, 2007)
- Trade Exhibit Co-Chair (2001, 2003, 2005, 2007)
ADDITIONAL EXPERIENCE
- Volant Academy 2020 – 2024
- Co-developed and managed a German language training facility in Silang, Cavite.
- Oversaw facilities development, student training programs, and operational management supporting overseas employment preparation.
Timeline
Founder & President
A.S.V. Events Pool, Inc.
01.2001 - Current
Head, Marketing Services Department (MSD)
Ace Saatchi & Saatchi Advertising
01.1987 - 01.2001
Art Director
Graphic Atelier
01.1986 - 01.1987
Senior Designer
Kyodo Printing
01.1984 - 01.1986
Junior Visualizer
Creative Concept Advertising
01.1983 - 01.1984
Bachelor of Fine Arts - Advertising Arts
University of Santo Tomas