ALEXANDRE CEZAR PABLO
Pasay, Metro Manila
Summary
Experienced E-Commerce Webmaster and Technical Manager with a proven track record in managing global brand websites on Salesforce Commerce Cloud (SFCC). Skilled in end-to-end website operations—from Landing Page Creation, content updates, and migrations to leading cross-functional teams (APAC, LATAM, EMEA) and mentoring junior members.
Passionate about solving complex technical challenges, optimizing workflows, and driving seamless user experiences. Known as a fast learner with an insatiable curiosity for new technologies and processes, consistently expanding expertise to deliver innovative solutions.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Webmaster (Freelance)
Loreal Madrid
10.2023 - 06.2025
- Provide webmaster support for DEC team managing L'Oréal brand websites across Europe, ensuring optimal functionality and content accuracy
- Resolve high-priority technical issues as the escalation point for critical website requests
- Lead webmaster support for several successful projects including YSL country site consolidation, SKC website redesign, and Lancôme Israel/Turkey migrations
E-Commerce Technical Manager
Datawords Philippines
11.2021 - 09.2023
- Lead technical operations for worldwide E-commerce teams (APAC, LATAM, EMEA, ALPHA) across all brand platforms
- Serve as primary technical liaison for client meetings, ensuring seamless communication and solution implementation
- Act as escalation point for all technical issues, providing expert troubleshooting and guidance
- Generate and analyze team productivity metrics to drive performance improvements
- Mentor and coach team leads on technical best practices and workflow optimization
- Oversaw management task including timesheet approvals and resource allocation
Lead Digital Specialist
Datawords Philippines
06.2019 - 11.2021
- Lead production operations for LATAM team (covering all US & LATAM markets) and ALPHA team (feasibility analysis & time estimation specialists)
- Drive operational efficiency by developing and analyzing productivity reports, implementing performance optimization strategies
- Provide leadership coaching and skill development to the team members
- Managed management operations including timesheet approvals, resource allocation, hiring decisions, and cross-team workflow standardization to optimize productivity.
Senior Digital Specialist
Datawords Philippines
03.2017 - 06.2019
- Manage global e-commerce platforms for L'Oréal luxury brands (Lancôme, NYX, Urban Decay) using Salesforce Commerce Cloud B2C (SFCC)
- Develop responsive landing pages from concept to launch (PSD to HTML conversion) while maintaining brand integrity
- Oversee full website lifecycle: content updates, product/category management, promotional setups, and feature implementations
- Lead website migrations to SFCC, ensuring seamless transitions with zero downtime
- Conduct technical feasibility studies and provide accurate time estimates for development tickets
- Train and mentor new team members on SFCC platform best practices
- Serve as technical lead for team inquiries, resolving complex CMS and front-end development issues
Content 911
Lazada Group - (E-Konflux Solutions)
01.2016 - 03.2017
- Process and resolve specialized requests from multiple teams including Partner Support Center (PSC), Local teams, and HK Cross-border team
- Manage and address PSC HK team inquiries through Zendesk ticketing system, ensuring timely resolution
- Handle multi-venture requests via Formstack platform, streamlining cross-team workflows
- Generate and distribute daily/weekly productivity reports to enhance team performance tracking
- Serve as liaison between departments to facilitate efficient request resolution and operational continuity
Group Leader (Product Cloning)
Lazada Group - (E-Konflux Solutions)
08.2015 - 01.2016
- Led and managed the Cloning Team, overseeing end-to-end processes including data export, cloning, and upload operations
- Developed and facilitated training programs for new hires, ensuring proper onboarding and skill development in cloning procedures
- Generated and analyzed operational reports to track performance metrics and identify areas for process improvement
- Served as primary point of contact for team inquiries, providing timely resolutions to cloning-related issues and concerns
- Implemented quality control measures to maintain data accuracy and integrity throughout cloning operations
Product Cloning
Lazada Group - (E-Konflux Solutions)
06.2015 - 08.2015
- Export, clone, and upload product listings across multiple ventures, ensuring accuracy and consistency.
- Utilize Excel and OpenOffice to streamline data handling, implementing efficient workarounds for complex tasks.
- Manage large-scale product data operations, optimizing processes for timely and error-free execution.
Function Team Leader (Quality Control)
Lazada Philippines
04.2015 - 06.2015
- Lead and oversee the local QC team, ensuring adherence to quality standards and operational efficiency.
- Facilitate training programs for new QC hires, ensuring smooth onboarding and skill development.
- Provide ongoing support and guidance to team members, addressing queries and resolving issues promptly.
- Generate and analyze reports to track performance metrics and support data-driven decision-making.
- Prioritize and assign tasks based on seller and category importance, optimizing workflow and productivity.
Quality Control Analyst
Lazada Philippines
02.2015 - 04.2015
- Conduct research to identify missing product attributes, ensuring comprehensive and accurate product information.
- Perform quality checks on product attributes, images, and descriptions to maintain high standards before website publication.
- Serve as a key member of the SWAT Team, collaborating on time-sensitive tasks to drive efficiency and resolve critical issues.
Backfill (Attribute Filling)
Lazada Philippines
10.2014 - 02.2015
- Ensured product page accuracy and completeness by conducting audits and addressing missing attributes.
- Collaborated with cross-functional teams to implement real-time updates via Seller Center System.
- Standardized product page formatting to improve consistency and user experience.
- Enhanced data accuracy and SEO alignment, optimizing product visibility and search performance.
Education
Associate of Science - Information And Communication Technology
Premiere Computer Learning Center
07-2014
High School Diploma -
Manila High School
04-2011
Skills
- Salesforce Commerce Cloud (SFCC)
- Content Management Systems (CMS)
- Front-End Development
- Cross-Functional Team Leadership
- Technical Training & Mentoring
- Global Stakeholder Collaboration
- Complex Problem Solving
- Workflow Standardization
- Fast Learner
- Proactive Self-Improvement
- Adaptability
- Precision-Oriented
Certification
- Management Training by Harmony & Mobility
- Salesforce B2C Commerce Cloud by ISDI CRM Education France
- Salesforce Commerce Cloud (Demandware) Head Start by UDEMY
- Salesforce Commerce Cloud Development Quickstart Guide by UDEMY
- The Complete Salesforce Certified Administrator Course by UDEMY
- LEAN SIX SIGMA (White & Yellow Belter) by ASK LEX PH Academy
Timeline
Webmaster (Freelance)
Loreal Madrid
10.2023 - 06.2025
E-Commerce Technical Manager
Datawords Philippines
11.2021 - 09.2023
Lead Digital Specialist
Datawords Philippines
06.2019 - 11.2021
Senior Digital Specialist
Datawords Philippines
03.2017 - 06.2019
Content 911
Lazada Group - (E-Konflux Solutions)
01.2016 - 03.2017
Group Leader (Product Cloning)
Lazada Group - (E-Konflux Solutions)
08.2015 - 01.2016
Product Cloning
Lazada Group - (E-Konflux Solutions)
06.2015 - 08.2015
Function Team Leader (Quality Control)
Lazada Philippines
04.2015 - 06.2015
Quality Control Analyst
Lazada Philippines
02.2015 - 04.2015
Backfill (Attribute Filling)
Lazada Philippines
10.2014 - 02.2015
Associate of Science - Information And Communication Technology
Premiere Computer Learning Center
High School Diploma -
Manila High School
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