ALEXANDRE CEZAR PABLO
Pasay, Metro Manila
Summary
Experienced E-Commerce Webmaster and Technical Manager with a proven track record in managing global brand websites on Salesforce Commerce Cloud (SFCC). Skilled in end-to-end website operations—from Landing Page Creation, content updates, and migrations to leading cross-functional teams (APAC, LATAM, EMEA) and mentoring junior members.
Passionate about solving complex technical challenges, optimizing workflows, and driving seamless user experiences. Known as a fast learner with an insatiable curiosity for new technologies and processes, consistently expanding expertise to deliver innovative solutions.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Webmaster (Freelance)
Loreal Madrid
10.2023 - 06.2025
- Provide webmaster support for DEC team managing L'Oréal brand websites across Europe, ensuring optimal functionality and content accuracy
- Resolve high-priority technical issues as the escalation point for critical website requests
- Lead webmaster support for several successful projects including YSL country site consolidation, SKC website redesign, and Lancôme Israel/Turkey migrations
E-Commerce Technical Manager
Datawords Philippines
11.2021 - 09.2023
- Lead technical operations for worldwide E-commerce teams (APAC, LATAM, EMEA, ALPHA) across all brand platforms
- Serve as primary technical liaison for client meetings, ensuring seamless communication and solution implementation
- Act as escalation point for all technical issues, providing expert troubleshooting and guidance
- Generate and analyze team productivity metrics to drive performance improvements
- Mentor and coach team leads on technical best practices and workflow optimization
- Oversaw management task including timesheet approvals and resource allocation
Lead Digital Specialist
Datawords Philippines
06.2019 - 11.2021
- Lead production operations for LATAM team (covering all US & LATAM markets) and ALPHA team (feasibility analysis & time estimation specialists)
- Drive operational efficiency by developing and analyzing productivity reports, implementing performance optimization strategies
- Provide leadership coaching and skill development to the team members
- Managed management operations including timesheet approvals, resource allocation, hiring decisions, and cross-team workflow standardization to optimize productivity.
Senior Digital Specialist
Datawords Philippines
03.2017 - 06.2019
- Manage global e-commerce platforms for L'Oréal luxury brands (Lancôme, NYX, Urban Decay) using Salesforce Commerce Cloud B2C (SFCC)
- Develop responsive landing pages from concept to launch (PSD to HTML conversion) while maintaining brand integrity
- Oversee full website lifecycle: content updates, product/category management, promotional setups, and feature implementations
- Lead website migrations to SFCC, ensuring seamless transitions with zero downtime
- Conduct technical feasibility studies and provide accurate time estimates for development tickets
- Train and mentor new team members on SFCC platform best practices
- Serve as technical lead for team inquiries, resolving complex CMS and front-end development issues
Content 911
Lazada Group - (E-Konflux Solutions)
01.2016 - 03.2017
- Process and resolve specialized requests from multiple teams including Partner Support Center (PSC), Local teams, and HK Cross-border team
- Manage and address PSC HK team inquiries through Zendesk ticketing system, ensuring timely resolution
- Handle multi-venture requests via Formstack platform, streamlining cross-team workflows
- Generate and distribute daily/weekly productivity reports to enhance team performance tracking
- Serve as liaison between departments to facilitate efficient request resolution and operational continuity
Group Leader (Product Cloning)
Lazada Group - (E-Konflux Solutions)
08.2015 - 01.2016
- Led and managed the Cloning Team, overseeing end-to-end processes including data export, cloning, and upload operations
- Developed and facilitated training programs for new hires, ensuring proper onboarding and skill development in cloning procedures
- Generated and analyzed operational reports to track performance metrics and identify areas for process improvement
- Served as primary point of contact for team inquiries, providing timely resolutions to cloning-related issues and concerns
- Implemented quality control measures to maintain data accuracy and integrity throughout cloning operations
Product Cloning
Lazada Group - (E-Konflux Solutions)
06.2015 - 08.2015
- Export, clone, and upload product listings across multiple ventures, ensuring accuracy and consistency.
- Utilize Excel and OpenOffice to streamline data handling, implementing efficient workarounds for complex tasks.
- Manage large-scale product data operations, optimizing processes for timely and error-free execution.
Function Team Leader (Quality Control)
Lazada Philippines
04.2015 - 06.2015
- Lead and oversee the local QC team, ensuring adherence to quality standards and operational efficiency.
- Facilitate training programs for new QC hires, ensuring smooth onboarding and skill development.
- Provide ongoing support and guidance to team members, addressing queries and resolving issues promptly.
- Generate and analyze reports to track performance metrics and support data-driven decision-making.
- Prioritize and assign tasks based on seller and category importance, optimizing workflow and productivity.
Quality Control Analyst
Lazada Philippines
02.2015 - 04.2015
- Conduct research to identify missing product attributes, ensuring comprehensive and accurate product information.
- Perform quality checks on product attributes, images, and descriptions to maintain high standards before website publication.
- Serve as a key member of the SWAT Team, collaborating on time-sensitive tasks to drive efficiency and resolve critical issues.
Backfill (Attribute Filling)
Lazada Philippines
10.2014 - 02.2015
- Ensured product page accuracy and completeness by conducting audits and addressing missing attributes.
- Collaborated with cross-functional teams to implement real-time updates via Seller Center System.
- Standardized product page formatting to improve consistency and user experience.
- Enhanced data accuracy and SEO alignment, optimizing product visibility and search performance.
Education
Associate of Science - Information And Communication Technology
Premiere Computer Learning Center
07-2014
High School Diploma -
Manila High School
04-2011
Skills
- Salesforce Commerce Cloud (SFCC)
- Content Management Systems (CMS)
- Front-End Development
- Cross-Functional Team Leadership
- Technical Training & Mentoring
- Global Stakeholder Collaboration
- Complex Problem Solving
- Workflow Standardization
- Fast Learner
- Proactive Self-Improvement
- Adaptability
- Precision-Oriented
Certification
- Management Training by Harmony & Mobility
- Salesforce B2C Commerce Cloud by ISDI CRM Education France
- Salesforce Commerce Cloud (Demandware) Head Start by UDEMY
- Salesforce Commerce Cloud Development Quickstart Guide by UDEMY
- The Complete Salesforce Certified Administrator Course by UDEMY
- LEAN SIX SIGMA (White & Yellow Belter) by ASK LEX PH Academy
Timeline
Webmaster (Freelance)
Loreal Madrid
10.2023 - 06.2025
E-Commerce Technical Manager
Datawords Philippines
11.2021 - 09.2023
Lead Digital Specialist
Datawords Philippines
06.2019 - 11.2021
Senior Digital Specialist
Datawords Philippines
03.2017 - 06.2019
Content 911
Lazada Group - (E-Konflux Solutions)
01.2016 - 03.2017
Group Leader (Product Cloning)
Lazada Group - (E-Konflux Solutions)
08.2015 - 01.2016
Product Cloning
Lazada Group - (E-Konflux Solutions)
06.2015 - 08.2015
Function Team Leader (Quality Control)
Lazada Philippines
04.2015 - 06.2015
Quality Control Analyst
Lazada Philippines
02.2015 - 04.2015
Backfill (Attribute Filling)
Lazada Philippines
10.2014 - 02.2015
Associate of Science - Information And Communication Technology
Premiere Computer Learning Center
High School Diploma -
Manila High School
Similar Profiles
Tracy BakerTracy Baker
Order Picker at Staffmark/ LorealOrder Picker at Staffmark/ Loreal
Marcel Alexander HartmannMarcel Alexander Hartmann
Retail Education & Activation Manager at Loreal Luxe / YSL & PRADARetail Education & Activation Manager at Loreal Luxe / YSL & PRADA
SIAMANG KHOZASIAMANG KHOZA
Returns Clerk at Loreal CosmeticsReturns Clerk at Loreal Cosmetics
Agatha Hyacinth HonoratoAgatha Hyacinth Honorato
OPERATIONS SUPPORT BET at WANFANG TECHNOLOGY INC.OPERATIONS SUPPORT BET at WANFANG TECHNOLOGY INC.
ADRIAN JOSEPH GODINEZ PRINCIPEADRIAN JOSEPH GODINEZ PRINCIPE
Senior Software Engineer at Accenture Inc.Senior Software Engineer at Accenture Inc.