Summary
Overview
Work History
Education
Skills
Core Qualifications
Hobbies
Timeline
Generic
Alexandra Sabrina F. Chan

Alexandra Sabrina F. Chan

Summary

I thrive in environments that foster enthusiasm and embrace new ideas. My passion lies in motivating individuals, refining processes, and overcoming challenges as a team across various fields and industries.

Overview

9
9
years of professional experience

Work History

Digital Project Manager

xDNA Group
02.2023 - 09.2024

Website Support Coordinator

xDNA Group
09.2022 - 04.2024

• Responsible for client-to-team communication for website support requests.
• Consolidated information and assets for team review and website updates.
• Handled client quotations and invoicing.

Content Writer & Lead Creative Copywriter

xDNA Group
03.2020 - 02.2023

• Reviewed and revised corporate / creative presentation decks, writes relevant industry articles, plots monthly content calendar / social media content for xDNA Digital Agency
• Created and proofread copy for weekly newsletters, website sections, and marketing collaterals of Nelson's Distillery & School
• Assisted in the creation of brand bibles for Nelson's UK & PH
• Handled social media brand promotions for Nelson's UK & PH

Account Manager

xDNA Group
09.2019 - 02.2023

• Responsible for client and internal coordination of monthly creative campaigns for Bricks Group and the website revamp of BINGO Sports World
• Handled logistics and transport coordination for Nelson's Gin School PH equipment and supplies
• Secured suppliers for Nelson's Gin School PH classes
• In charge of coordinations for Nelson's Gin School PH Launch Festival at MET Live & VIP Launch Event with Hilton Manila
• Secured PR and media contacts for PH Launch Events

Indoor Cycling Training Officer

The Upper Deck Sports and Lifestyle Center
06.2020 - 07.2022

• Trained and conducted deliberations for new recruits

• Supervised and provided class/performance feedback to maintain a class quality standard

• Briefed and prepared a handbook guide to smoothen the transition to online classes

APAC Brand Ambassador

Nelson's Distillery & School, UK
09.2019 - 04.2022

• Underwent formal training and brand immersion in Nelson's UK HQ
• Pitched Gin School concept and drafted contracts for potential partners in the PH
• Plans and conceptualizes PH Gin School formats and offerings with the Hilton Manila F&B Team
• Led the production team & starred in promotional video shoots for the Gin School Launch
• Spearheaded events planning & conceptualization for Soft Launch, VIP Launch, and Grand Launch
• Hosted PH Launch Festival at MET Live & VIP Launch Event with Hilton Manila
• Established & maintained close relations with the British Chamber of Commerce
• Spearheaded and planned official Gin Tasting events with the British Chamber of Commerce
• Trained and assisted PH Gin School Instructors for official classes

Indoor Cycling Instructor

The Upper Deck Sports and Lifestyle Center
03.2018 - 04.2022

• Taught regular studio and online classes
• Hosted partnerships and special event classes

Events Host

StratWorks
03.2019 - 05.2019

• Hosted Durex HIV TownHall for Saint Louis University, Baguio
• Hosted HP Bloggers Gathering

Junior Copywriter

Arriba Digital
08.2017 - 03.2019

• Wrote manifesto for Sen. Mar Roxas' 2019 Digital Series
• Prepared sequencing for Cong. Bernadette Herrera's TESDA campaign video
• Wrote online content and ads for GSM Blue, GlutaMAX, ActiveHealth, Eastern Communications, Vitasoy, Nice Day Coffee, and Cong. Bernadette Herrera
• Talent casting & schedule coordination for Eastern Communications' 2018 annual content shoot
• Conceptualized storyboards and shot lists for Eastern Communications' & GlutaMAX's 2018 shoot
• Conceptualized digital media executions for Primera Light Brandy's 2017 Campaign
• Proofread and translated scripts for Añejo Rum's 2017 launch event
• Assisted in the conceptualization of GSM Blue's 2017 #MixForMore campaign

Indoor Cycling Trainee

Ride Revolution
05.2017 - 07.2017

• Auditioned and attended trainings with the Ride Revolution Team

Account Manager

Ace Saatchi & Saatchi Advertising, Inc.
02.2017 - 04.2017

• Refined storyboards for Lactum's 2017 TVC's
• Led creatives team and starred in Hapee Toothpaste's 2017 Facebook video ads
• Assisted in Hapee Toothpaste's 2017 final billboard revisions & execution
• Day-to-day management and coordination of projects from planning to completion

Production Intern

ABS-CBN Corporation
06.2015 - 07.2015
  • • Interviewed Bituing Walang Ningning Musical cast at the Resorts World Manila opening night
  • • Completed shot listing work for various lifestyle and travel video segments
  • • Transcribed video footage for a Singaporean Bespoke shoe brand

Education

Bachelor of Arts - Communication

Ateneo De Manila University
06-2016

Skills

  • Interviewing
  • Hosting
  • Presenting
  • Public Speaking
  • Coaching
  • Copywriting
  • Writing
  • Proofreading

Core Qualifications

  • Grade School - Dance Club (Jazz & Hiphop), Tennis Varsity
  • High School - Volleyball Varsity, Intramurals Cheerdance, Sports Club
  • College - Performer/Host for Ateneo's Management Economics Organization, Dancer for Ateneo's MECO Crew (Hiphop, Femme & Lyrical)
  • Work - Indoor Cycling Instructor for 4 years

Hobbies

  • Tennis - Playing on and off for 24 years.
  • Yoga and Pilates - Attending classes for 10 years.
  • Dance - Competitive dancer throughout high school and college.
  • Singing - Glee Club and Church Choir in grade school.

Timeline

Digital Project Manager

xDNA Group
02.2023 - 09.2024

Website Support Coordinator

xDNA Group
09.2022 - 04.2024

Indoor Cycling Training Officer

The Upper Deck Sports and Lifestyle Center
06.2020 - 07.2022

Content Writer & Lead Creative Copywriter

xDNA Group
03.2020 - 02.2023

Account Manager

xDNA Group
09.2019 - 02.2023

APAC Brand Ambassador

Nelson's Distillery & School, UK
09.2019 - 04.2022

Events Host

StratWorks
03.2019 - 05.2019

Indoor Cycling Instructor

The Upper Deck Sports and Lifestyle Center
03.2018 - 04.2022

Junior Copywriter

Arriba Digital
08.2017 - 03.2019

Indoor Cycling Trainee

Ride Revolution
05.2017 - 07.2017

Account Manager

Ace Saatchi & Saatchi Advertising, Inc.
02.2017 - 04.2017

Production Intern

ABS-CBN Corporation
06.2015 - 07.2015

Bachelor of Arts - Communication

Ateneo De Manila University
Alexandra Sabrina F. Chan