Summary
Overview
Work History
Education
Skills
Timeline
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Alexander Gerasmio

Alexander Gerasmio

Product Manager
Taguig, Metro Manila

Summary

Accomplished in elevating brand visibility and sales, I spearheaded the launch of key pharmaceuticals at Brown & Burk Philippines, Inc, driving significant market penetration. Leveraging skills in product management and creative direction, I achieved a notable 28.48% YTD growth. My adeptness at competitor analysis and fostering stakeholder relationships underscores my comprehensive approach to brand success.

Overview

28
28
years of professional experience

Work History

Senior Brand Manager

Multicare Pharmaceutical Philippines, Inc
04.2022 - 10.2023
  • As Senior Brand Manager for Consumer Health Care, achieved PhP20.552 million in sales from April 2023 to September 2023 through effective communication and brand management of established commercial products, including Calvit, Provexel, and Alvedon.


  • Drove PhP28.056 million in sales from October 2022 to March 2023, delivering a YTD growth of 28.48%, by strategically planning and executing seasonal and annual sales, marketing, and production initiatives.


  • Utilized data-driven insights to forecast sales and product profitability, ensuring the implementation of optimized strategies for brand growth and market performance.


  • As Senior Brand Manager for Neuroscience from April 2022 to October 2022, generated PhP26.224 million in sales, achieving 108% of the target and delivering a YTD growth of 16% through effective training and the consistent application of sales tools.


  • Conducted in-depth research on market trends to refine strategies and shift consumer perceptions of key brands such as Olanzapine (Lupilan®), Escitalopram (Morcet®), and Lamotrigine (Motrigine).


  • Designed and executed sales-driven programs and promotions, aligning with team objectives to drive brand performance and strengthen market positioning.

Product Manager

Brown & Burk Philippines, Inc
11.2007 - 03.2022
  • Led the launch of Lamotrigine (Lamotrin ODT) in 2021, executing a detailed strategy that included physician engagement, educational workshops, and promotional initiatives to ensure successful integration and optimal utilization in the psychiatric field.


  • From 2016 to 2020, led the strategic introduction and market penetration of Oxcarbazepine (Carbox), Topiramate (Epitop), Citicoline (Neurocol), and L-dopa-C-dopa (Pardopa) within the neurology community, driving product adoption through targeted engagement and collaboration with healthcare professionals.


  • From 2012 to 2015, oversaw the comprehensive launch of Olanzapine (Olan), Quetiapine (Q-Win), Sertraline (Zotral), and Paroxetine (Panex), collaborating with key stakeholders in the psychiatric community to ensure optimal market positioning and product adoption.


  • Orchestrated the introduction and adoption of Risperidone (Rispond), Clozapine (Syclop), Mirtazapine (Mirazep), Fluvoxamine (Voxamine), and Gabapentin (Gabalept) among mental health professionals from 2008 to 2011 by developing targeted educational campaigns, conducting product training sessions, and fostering relationships with key opinion leaders

Associate Product Manager

Torrent Pharmaceutical Philippines, Inc
02.2007 - 11.2007
  • Assist in the development and execution of marketing and promotional strategies for assigned products.
  • Conduct market research to identify trends, competitor activities, and opportunities for product improvement.
  • Collaborate with sales, medical, regulatory, and supply chain teams to ensure successful product launches and ongoing product support.
  • Prepare marketing materials, product presentations, and sales tools for internal and external stakeholders.
  • Monitor and analyze product performance, sales metrics, and customer feedback to recommend improvements or new initiatives.
  • Support the creation of product forecasting, budgeting, and financial analysis.
  • Assist in organizing and attending product training sessions, conferences, and other promotional events.

Senior Medical Representative

AstraZeneca Pharmaceuticals Philippines, Inc
12.1995 - 07.2005
  • Promote and detail assigned pharmaceutical products to healthcare professionals, including doctors, pharmacists, and hospital staff, ensuring accurate and up-to-date information.
  • Develop and maintain relationships with key opinion leaders (KOLs), healthcare providers, and institutions to drive product awareness and adoption.
  • Achieve sales targets by identifying and targeting potential customers and accounts in the assigned territory.
  • Organize and conduct product presentations, medical seminars, and training sessions for healthcare professionals.
  • Monitor competitor activity and market trends to adjust strategies and tactics as needed.
  • Provide timely feedback on market dynamics, customer needs, and product performance to management and relevant departments.
  • Maintain accurate records of customer interactions, sales activities, and territory performance.
  • Ensure compliance with all regulatory requirements and company policies when engaging with healthcare professionals.

Education

Doctor of Dental Medicine - Dentistry

De Ocampo Memorial College
Manila, Metro Manila, Philippines
04.2001 -

Skills

Sales support

Competitor analysis

Creative direction

Product management

Timeline

Senior Brand Manager

Multicare Pharmaceutical Philippines, Inc
04.2022 - 10.2023

Product Manager

Brown & Burk Philippines, Inc
11.2007 - 03.2022

Associate Product Manager

Torrent Pharmaceutical Philippines, Inc
02.2007 - 11.2007

Doctor of Dental Medicine - Dentistry

De Ocampo Memorial College
04.2001 -

Senior Medical Representative

AstraZeneca Pharmaceuticals Philippines, Inc
12.1995 - 07.2005

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Alexander GerasmioProduct Manager