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Experienced sports betting writer with a strong background in crafting engaging, data-driven content for sports enthusiasts and bettors. Skilled in analyzing odds, trends, and statistics to produce insightful articles, betting previews, and expert picks across various sports. Passionate about delivering accurate, entertaining, and actionable information to enhance readers’ betting strategies. Proven ability to meet deadlines and adapt tone for diverse audiences in the fast-paced sports media landscape.

Combining a life long passion and over 15 years in the industry with an in-depth understanding of sports betting and an expansive knowledge of global sport, I blend creativity and analysis to produce original, imaginative narratives that engage audiences.

With over a decade of hands-on experience in the fast-paced world of online casinos and sportsbooks, I was employed as a Level 2 Sports Trader at Betway, specializing in key UK sports such as Cricket and Rugby with added experience in Horse Racing and Greyhounds. I also have experience in live trading ie table tennis, badminton and pool/snooker.

My career has been shaped by a strong understanding of market dynamics, sharp analytical thinking, and a consistent commitment to making accurate and timely trading decisions.

Added to my passion for sports and having a data-driven mindset, I excel in high-pressure environments that demand precision and strategic insight. I remain committed to staying at the forefront of industry developments and applying my expertise to support my departments ongoing success.

In my role, I was responsible for managing and monitoring live sports betting markets—adjusting odds in real-time and maintaining company margins. Risk management was a core part of the job, requiring quick identification and mitigation of potential threats to ensure a balanced and profitable book.

This position demanded constant analysis, swift decision-making, and the effective use of trading tools to refine strategies and maintain a competitive advantage. As my responsibilities expanded, I took on a more integral role in supporting the company's growth by collaborating with various departments to ensure seamless operations and a premium betting experience.

My journey in sports trading has allowed me to blend my enthusiasm for sport with a strong analytical foundation, continually refining my skills while contributing to the success of a leading brand in the online gaming space.

Alex Santos

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Gametime Support Specialist

Software QA/L1 Helpdesk Support

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Bachelor of Science - Electronics Engineering

Java Full Stack Web Development Bootcamp

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Gametime Support Specialist

Software QA/L1 Helpdesk Support

IT Support Staff

Bachelor of Science - Electronics Engineering

Java Full Stack Web Development Bootcamp

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