ALBERT JOSE Ramirez
Digital Ads Specialist
Marikina City
Summary
Expert digital marketing specialist with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
Work History
Ad Specialist
MCM Agency
02.2023 - Current
- Focuses on PPC, Paid Social platforms and oCPM bidding model platforms, including Google Ads, Facebook Ads & Instagram
- Responsibilities includes setting up and managing campaigns, conducting campaign research, and using customer empathy maps to inform ad copy and headlines
- Building a good & healthy client relationship by effectively communicating with the client as well as sending out weekly campaign reports and constantly optimize & conducts A/B split testing.
- Forecasted and tracked marketing and sales trends by thoroughly analyzing collected data.
Precision Activation Manager
Fifth Professional, Wavemaker Philippines
Bonifacio Global City
08.2022 - 01.2023
- Works closely with the precision planning team to ensure deployment excellence in digital campaign executions on self-serve E-commerce, search and digital platforms while monitoring and optimizing these campaigns to deliver the campaign KPI’s and objective stated in the media plan.
- Proved successful working within tight deadlines and a fast-paced environment.
- Gained strong leadership skills by managing projects from start to finish.
Senior Digital Buyer
Publicis Media
Makati City
02.2022 - 05.2022
- Handles SEM & Social media campaigns of Samsung and is responsible for the overall life cycle from creation, deployment, optimizations and reporting performance directly to the client
- Is also in-charge of monthly billing (Includes monthly invoices and certifications of completion).
- Demonstrated strong organizational and time management skills while managing multiple projects.
Ads Specialist
Google, Bambu Agency
Makati City
06.2021 - 01.2022
- Handles PPC, CPC & CPA campaigns
- Responsible for running & maintaining all google ad accounts of our clients including conducting keyword research, optimizing ad copies & landing pages for the best lead quality
- Also handled Lazada & Shopee marketplaces ads for clients to maximize their sales and hit revenue goals while being in track with ad spent
- Also handled Lazada & Shopee campaigns to help boost sales & achieve revenue goals while sticking with the ad budget.
- Paid attention to detail while completing assignments.
Digital Ad Trafficker/Campaign Manager
Affinity X Inc
Quezon City
11.2018 - 01.2021
- Responsible for the overall campaign management from creation, Q.C
- Optimizations
- Update the client and gives detailed feedbacks, reports & recommendations for the campaigns
- Certified trafficker for multiple platforms such as Simplifi, Google Ad Manager & Centro/Sitecout.
- Collaborated with cross-functional teams to develop and implement market research strategies.
Product Business Development Associate
First Professional, MEC Networks Corporation
03.2018 - 09.2018
- Develop & maintain relationship with clients and partner with sales & technical team to create contract-winning proposals while also working closely with the principal of the business unit.
Education
Bachelor of Science - Business Administration, Marketing Management
Trinity University of Asia
Quezon City, Metro Manila, Philippines 01.2013 - 04.2017
Skills
TECHNICAL SKILLSundefined
Timeline
Ad Specialist
MCM Agency
02.2023 - Current
Precision Activation Manager
Fifth Professional, Wavemaker Philippines
08.2022 - 01.2023
Senior Digital Buyer
Publicis Media
02.2022 - 05.2022
Ads Specialist
Google, Bambu Agency
06.2021 - 01.2022
Digital Ad Trafficker/Campaign Manager
Affinity X Inc
11.2018 - 01.2021
Product Business Development Associate
First Professional, MEC Networks Corporation
03.2018 - 09.2018
Bachelor of Science - Business Administration, Marketing Management
Trinity University of Asia
01.2013 - 04.2017
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