Summary
Overview
Accomplishments
Work History
Skills
Education
AssistantManager
Airen Petalbert

Airen Petalbert

Marketing Director
Manila

Summary

A marketing leader with over a decade of industry experience, passionate about driving business growth and building brands from the ground up.

Excels in crafting integrated marketing campaigns, leading change management initiatives, enhancing team performance, and refining company culture and processes.

With a proven track record of increasing brand visibility and market share, complemented by strong communication and customer service skills, I aim to leave a legacy of success and innovation in every organization I join.

Overview

9
9
years of professional experience

Accomplishments

  • Helped launch and lead an offshore marketing agency, securing contracts with multi-billion-dollar staffing firms in the US.
  • Built and managed a high-performing team of over 20 Filipino marketers.
  • Successfully developed and scaled multiple businesses in the staffing and recruiting sector.
  • Activated numerous client accounts, receiving exceptional feedback.
  • Oversaw the closure of the agency, ensuring a smooth transition and providing comprehensive support for the team.

Work History

Marketing Director

ARMI
9 2023 - 7 2024
  • Pioneered an offshore marketing agency in September 2023, successfully securing contracts with multi-billion-dollar staffing firms in the US.
  • Hired, led, and managed a team of over 20 Filipino marketers.
  • Helped build multiple businesses in the staffing and recruiting industry from the ground up.
  • Activated numerous accounts, receiving glowing testimonials from clients.
  • Managed the closure of the agency, overseeing team restructuring and ensuring comprehensive support for offboarding and beyond.

Senior Marketing Manager

TeamRecruit
Jan.2022 - Jul.2024

Championed the company’s employer brand through social media and internal events marketing, leading to the acquisition of over 200 talents in 2022.

Marketing Manager

Staffing Venture Capital
Sep.2021 - Jul.2024

Supported client acquisition initiatives through lead generation, press releases, thought leadership, content marketing, and email marketing.

Content Manager

globalRN
Jan.2023 - Dec.2023

Built an engaged community of Filipino nurses on Facebook through community engagement, influencer partnerships, social media strategies, and event marketing.

Content Manager

The People Shift
8 2020 - Dec.2021

Grew the brand and online presence of founders Jamie Getgood and Cybill Getgood through executive branding, thought leadership, and LinkedIn marketing.

Digital Content Manager

Optimax
Mar.2017 - Dec.2017

Promoted to a management role within three months of employment, leading a team of 10 content writers and editors.

Copywriter

AffinityX
Jun.2015 - Mar.2017
  • Awarded Best Copy and Best Taglines during the annual town hall.
  • Pioneered the One-Pass Program, allowing copywriters to submit their work directly to clients, skipping the editing phase to fast-track production time.

Skills

Marketing Operations

Education

Bachelor's Degree, Mass Communication/Media Studies -

Pamantasan ng Lungsod ng Maynila
Airen PetalbertMarketing Director